If selling has ever made you think “Ugh, not again”, this episode will change everything! It's all about how to sell without being pushy...a way that actually feels good!


Sales strategist Nikki Rausch, founder of Sales Maven, breaks down how to sell more without being pushy and how women entrepreneurs can approach sales in a way that feels natural, respectful, and genuinely human. 

If traditional sales tactics, hard pitching, and “bro marketing” have never felt like you, Nikki's approach to sales for women offers a different way forward:

conversations instead of pressure, curiosity instead of convincing, and invitations instead of manipulation...this is ethical selling.

Sales isn’t something you do to someone - it’s something you do with someone.


In this sales tips for entrepreneurs podcast episode:

• Sales isn't something you do to someone - it's something you do with them.
  
  The episode's biggest reframe is to think of sales as a conversation rather than an attempt to convince someone to buy. More invitation, more sales without pressure.
  
  
• Your job isn't to convince someone to buy from you.
  
  If you're trying to convince someone, you've probably already moved into the wrong dynamic. Instead, determine whether there's a genuine fit.
  
  
• Permission changes the entire sales interaction.
  
  Before presenting an offer, you should have permission to put that offer in front of the person. This helps prevent the interaction from feeling intrusive or manipulative. It's conversational selling that feels good for both parties.
  
  
• Create curiosity instead of dumping information on people.
  
  Nikki identifies curiosity as the second step in her Selling Staircase. The goal is to make someone think, “What is that? Tell me more.” When you do that, you're following a more authentic selling style. 
  
  
• Adapt your communication to the person.
  
  Nikki explains that she doesn't give exactly the same presentation to everyone. She adjusts her message according to the person in front of her, including their motivational drivers...again it's about conversational selling.
  
  
  

Listen for...

guidance to make selling feel better. Because whether you're new to entrepreneurship, an experienced business owner, or simply trying to figure out how to sell without being salesy, this conversation gives you a more human approach to selling.

About the Guest:

Nikki Rausch is a sales strategist, speaker, and founder of Sales Maven.

With more than 25 years of sales experience and over a decade as a business owner, she teaches service-based entrepreneurs how to have confident sales conversations that lead to yeses, without feeling pushy or fake.

As a Master Certified Practitioner of Neuro-Linguistic Programming (NLP), Nikki focuses on the language and communication behind selling. Her approach is rooted in building rapport, recognizing buying signals, and guiding conversations in a way that feels natural for both you and the client.

Connect with Nikki Rausch

Website: https://yoursalesmaven.com/
Podcast: Sales Maven Podcast

Next Steps:

1. Share this episode with a friend
2. Listen to next: How to Sell Soulfully and Find Your Niche (ep 32)
3. Rate and Review to share your support

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PRIVATE PODCAST: Secrets of Standing Out Online
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Instagram: @chardetryel


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***This is a special encore of one of the most popular episodes on figuring out your next step for your business vision.
 
If you've heard it before, you'll still want to listen in because it helps you rethink the direction you want to go forward.***

The original episode 96:

Building a brand that stands out online isn’t easy, but here’s an entrepreneur who’s done it for 16 years. Learn her marketing and branding secrets. Start shaping a message, business, and founder story that actually feel like yours.

Most entrepreneurs spend years trying to figure out marketing and branding...and many times? It's following someone else's playbook instead of their own. This is a radically different approach to making your business stand out.

Katelyn Bourgoin went being the next “LinkedIn for women” with VC backing to going bankrupt. She then started and scaled multiple other brands, some failed, some were incredibly successful. At one point, she told me about how she made a million dollars just selling with a Google Doc!

As a marketing expert and founder of the Ownable Ideas Agency, this is her incredible founder story on how to build a brand that gives you total business alignment and truly stands out…especially in a world of AI.

We talk about the messy middle of entrepreneurship, why business alignment matters more than chasing status, how your founder story can become part of your competitive advantage, and what it actually takes to brand your business in a world where everyone is making more content than ever. 
   

In this solopreneur marketing episode:

• Katelyn’s serial entrepreneur founder story and how she grew her email list to 63,000!
• How to find your “ownable idea” – to stand out in a crowded online market.
• Buyer Psychology – what do your customers truly want?
• What marketing experts never tell you but you really should know about building a brand
• The new branding rules in a world of AI
   

For business owners, solopreneurs and female founders, this episode is all about giving you inspiration to figure out how to brand your business in a way that feels true to you…and how to build something that deeply serves your customers.

Listen for...
Inspiration to create a brand that’s truly yours and build your community!

About the Guest:

Katelyn Borgouin is the founder of Ownable Ideas Agency, where she helps founders uncover the idea they want to be known for and build a brand around it. After building multiple businesses — including agencies, a VC-backed tech company, a media company, and a very memorable barbecue box business — Katelyn brings a rare mix of buyer psychology, lived founder experience, and strategic clarity to the conversation.

Connect with Katelyn Bourgoin:
Newsletter: https://learnwhywebuy.com/
LinkedIn: https://www.linkedin.com/in/katebour/

Next Steps:

1. Share this episode with a friend
2. Listen to next: Become Searchable, Memorable & Unstoppable (ep 86)
3. Rate and Review to share your support

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PRIVATE PODCAST: Secrets of Standing Out Online
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Instagram: @chardetryel


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If you feel like showing up on the feed is dimming your voice and sapping your energy, you’re probably right.
 
 
Here’s a way to connect deeper…and STILL grow your audience.
 
I share an online business growth strategy that builds your community and means you burn out way less.

Start calling back all those precious hours that could be going into building something that keeps your business expanding long-term!

Listen to stop chasing attention and start calling in the right people in with your UNIQUE voice.

Listen to Next: You Don't Need to Go Viral

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PRIVATE PODCAST: Secrets of Standing Out Online
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If you've been need motivation to stop procrastinating, to do the thing and just believe in yourself...look no further!

This is the big milestone episode 100 - only about 5% of podcasters ever make it here BUT...

And so after years of interviewing business owners from around the world, I thought the best entrepreneur advice I could leave you with is...how to just do the thing, do it messy, and trust you will come out ok!

I struggled with a six-month long illness where I lost my voice, imposter syndrome and a whole lot of anxiety when I started this show...but it's one of the best things I've ever done.

So listen for a boost of inspiration!



Listen to Next:
How to Build a Purpose Driven Business

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If you've ever had this as the first thought when deciding what to do for your business:

"But will it make me money?"

This mini episode might be for you!

Because, yes you want your business to be profitable and you 100% need to be careful about your time...but too often we fall into scarcity mindset and say no because we can't see an immediate return.

And after 13 years as a business owner and interviews with hundreds of successful founders, I've seen that the truth is this...

Often the opportunities that bring you the most success, clients and visibility in the long-term, aren't what make you money right this instant. 

Listen for a BIG mindset shift. 

Listen to Next: This is Better than Bro Funnels

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PRIVATE PODCAST: Secrets of Standing Out Online
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***This is a special encore of one of the most popular episodes on figuring out your next step for your business vision.
 
If you've heard it before, you'll still want to listen in because it helps you rethink the direction you want to go forward.***

The original episode 88:

Your business can be successful and still feel off. We’re exploring how to know when you’ve outgrown your business and how to scale a business without burnout for your next level.

Feel like your business still works, but you’re just not feeling it anymore?

Sometimes, it’s not about quitting or failing, it's just that you’ve outgrown your current path. After pouring so much energy into your business, it’s hard to accept that it doesn’t align with your life or vibe anymore.

I’ve been there…questioning what to do next, feeling so much fear about leaving something behind that I nurtured into existence. That constant back and forth is exhausting!

That’s why this solo episode is all about taking you to your next level of business, whether that’s a new niche, new audience or just a new work-life balance.

Get ready to Refine. Realign and Rebuild…but we’re going to make it a lot less scary for you in this conversation!

Because I truly wish that I had trusted myself to shift things sooner.

This episode is for you if...

• you’re craving a more sustainable way to grow
• wondering how to scale a business without burnout
• or feeling the pull to pivot your niche, your offers, or your entire way of doing business. 

Because scaling isn’t always about getting bigger. Sometimes it’s about getting truer, calmer, smarter, and far less glued to your phone.

In this entrepreneurship podcast episode:

• Why your business can be working and still feel wrong 
• The signs you’ve outgrown your current business model 
•  How to scale a business without burnout 
• What it means to realign success with your life 
• Why pivoting can be your smartest next move

Listen for…

Inspiration to go find what gives you that spark or that freedom again!

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


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Have you ever thought...I can help someone do amazing things, but I just have no idea how to market myself?

This is unfortunately the weakness of so many incredible coaches, therapists and mentors who make a difference in people's lives...but struggle to promote their work. 

This mini episode is challenging the idea that you "suck at business" and what it really takes to get better. 

Listen to Next: How to Get Coaching Clients without using Social Media



ABOUT UNfiltered 5 min
Short bursts of raw business inspiration that keep you motivated and tell you the truth...without any filter. 

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PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


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***This is a special encore of one of the most popular episodes on the podcast on finding alignment with your business and messaging.
 
If you've heard it before, you'll still want to listen in because it helps you rethink sales!***

The original episode 32:

Are you in the right niche? Connecting to the RIGHT people in a way that lights you up? 

In this episode of Her First Three Years, we talk with Kelsey Makaiwi, a connection strategist who turned her natural gift for building relationships into a business. She shares her personal journey and dives deep into how to find your niche—even if you don’t feel like you fit into the typical boxes.
 
 Kelsey has gone through many pivots in her career and this latest one shows the power of putting yourself in alignment with the work that flows easiest for you, your skills and your vision. 

Through Kelsey’s story, you’ll learn

• How to uncover your hidden strengths and leverage them (your niche!)
• The power of "soul skills" and why they matter more 
• When it’s time to create your own market
• The steps to reverse-engineering your dream job
• Selling more authentically and soulfully 

This episode is for anyone ready to create more meaningful connections and follow their true path!

 FOR MORE ON THIS EPISODE: https://herfirst3years.com/how-to-find-your-niche-as-a-coach

CONNECT WITH KELSEY
LinkedIn

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***This is a special encore of one of the most popular episodes on the podcast on branding.
 
If you've heard it before, you'll still want to listen in because it's a major confidence boost!***

The original episode 63..

You weren’t made to stay small.

And if you're tired of walking the tightrope between being liked and being heard—this episode is for you. 

Because how to be more confident in yourself doesn’t start with fixing who you are. It starts with unlearning the stories that told you to shrink.

We’re joined by Lauren Currie—serial entrepreneur behind six businesses and founder of UPFRONT—who’s on a mission to help 10 million women build unshakable confidence and change leadership from the inside out.

If you’re navigating what it means to be a leader or founder, you already know the unspoken rules: be confident, but not too confident. Be strong, but still likeable. This conversation will help you redefine success on your terms.

Lauren shares what it really  takes to become the most confident version of you—and why confident women will upset people (and why that’s ok).

In this episode:
 

• How to Build Confidence (For Real): The 3 mindset shifts that make confidence a daily practice—not a personality trait.
   
   
• Ditch the Likeability Trap: Why being palatable is keeping you stuck—and how to fully embrace ALL of you.
   
   
• Rewrite the Rules for Women in Business: How to lead without shrinking and be more confident in yourself in all areas.
   
   

This isn’t another fluffy pep talk. It’s a rally for women who are ready to own their power.
 
 

🔗 Connect with Lauren Currie
 weareupfront.com | IG: @laurencurrie

Next Steps:

1.     Share this episode with a friend 

2.     Listen to next:  Why You're Still Hiding (ep 54) 

3.     Rate and Review to share your support! 

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


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Are you investing everything you have in rented (online) land?

Why do we put everything we have into one platform that we don’t even own? It just doesn’t make good business sense (let alone the headaches involved.) 

This mini episode is challenging you to think about where BESIDES social media can you go for social proof, client attraction and searchability (e.g. google recommends you to your ideal audience.)

Listen to Next: You Don't Need to Go Viral



ABOUT UNfiltered 5 min
Short bursts of raw business inspiration that keep you motivated and tell you the truth...without any filter. 

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
Start Your Podcast
Grow Your Podcast
Learn How to Be a Guest on Podcasts