This is a special encore of one of the most popular episodes on the podcast.

If you've heard it before, you'll still want to listen in because we get rid of that fear that's stopping you from "doing the thing!"

The original episode: 49....

I’m officially 12 years into this wild entrepreneurial ride. (If I had a baby when I started, it would be a pre-teen — let that sink in).

To mark the moment — and honestly, to save you from a few of my hard-earned mistakes — I’m sharing the 12 biggest lessons I wish I’d known sooner. These are the ones I had to learn the long way, so you don’t have to.

This isn’t a list of quick fixes or surface-level advice. This is about the lessons that change how you think, how you build, and how you lead. 
 
 

Inside this episode, I’m opening up about:

• 🧩 The messy truth about your first clients — and how I went from zero sign-ups to 200 in one weekend (without a fancy website or audience).

• 💸 Why cheaper offers aren’t always the easier sell (This one still surprises me — and I’ll tell you exactly why it happens.)

• 🤝 The real reason “doing it alone” slows you down — and how collaborations boosted my growth. 

 It’s an honest, unpolished chat — full of stories, lessons, and the things I wish someone had told me back in year one. If you’re building, pivoting, or just need a reminder that it doesn’t have to be perfect, this one’s for you.

Listen and then come tell me which lesson you feel the the most — I want to hear your stories too! 

LISTEN TO NEXT:
Kill Your Darlings (ep 49)
 

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here

This is a special encore of one of the most popular episodes on the podcast.

If you've heard it before, you'll still want to listen in because we get rid of that fear that's stopping you from "doing the thing!"

The original episode: 67....

If self-doubt in business has ever made you question your talent or hold back from showing up—this conversation is inspiration fire for you!

Cassandra Claude talks about talent, visibility and how self-belief is built step by step.

As a vocal empowerment coach, artist, and founder of the Artistic Freedom Mentorship—she’s helping musicians reconnect with their voice and grow their visibility.

In this empowerment podcast episode, we talk about:

• The Real Reason You Hold Back: How early experiences create visibility wounds—and what it takes to feel safe being seen.
  
  
• Beyond Confidence Tips: Real tools that shift your nervous system so self-belief becomes felt, not forced.
  
  
• Overcoming self-doubt in business & marketing: How growing your awareness starts with removing those internal self-doubt blocks 
  
  

🎧 This episode is a must if you’ve felt stuck in a cycle of pushing and proving, or wondering why success or self-belief feels so out of reach.

🔗 Connect with Cassandra Claude
Join Creative Connect - starting October 1st!
Regularly booked out, this is THE place to be if you're a musician!


https://www.artisticfreedommentorship.com/ | IG: @sassyclassycassie

Next Steps:

1.     Share this episode with a friend 

2.     Listen to next:  You Are Beautiful (ep 55) 

3.     Rate and Review to share your support! 

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here

This is a special encore of one of the most popular episodes on the podcast.

If you've heard it before, you'll still want to listen in because it helps you get out of your head and into action for the months and year ahead.

The original episode: 22...

What’s the ONLY thing that determines success in business? Mindset.
 
If you can master your mindset, you can move through all else – failures, setbacks and key learnings. In this episode, we’re talking how to overcome some of the biggest entrepreneurial fears and blocks that stop us from moving forward – failure, judgement, visibility, imposter syndrome and perfectionism.  
 
 Charlotte Grimmel joins the podcast to share her journey and insights on transforming the way we think to achieve our dreams. Charlotte specializes in psychology-based coaching for female founders so we’ll be diving deep into how to win the mental game of entrepreneurship. 

In this business mindset episode: 

• Creating a business that fulfils YOU
• 5 BIGGEST mindset blocks for entrepreneurs
• Sneaky ways you’re procrastinating in your business
• Getting clear on your purpose (without feeling pigeon-holed)
• Moving past fear of failure and judgement 

Listen for motivation & mindset answers! 

Connect with Charlotte Grimmel:
Website | Instagram: @themindfriend
Group program waitlist: https://www.themindfriend.net/group-coaching-waitlist

For more on this episode and Her First 3 Years: https://herfirst3years.com/self-improvement-and-entrepreneur-mindset-tips
 

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here

This is a special encore of one of the most popular episodes on the podcast.

If you've heard it before, you'll still want to listen in because we get rid of that fear that's stopping you from "doing the thing!"

The original episode: 57...

Do you really believe “I’m not ready yet.” Or are you hiding?
 
Hiding from fear, rejection and all the discomfort that comes from putting yourself out there? 

 You sit there waiting. Seeing so many others do what you want to do. And still you hesitate. Because what if you don’t have the experience, the ability or what everyone else does?
 
This is the episode to tear all that BS down and give you more confidence to raise your voice and be visible.

We’re talking about how to stop letting Imposter Syndrome hold you back and start pitching, posting, and showing up—even when it terrifies you.

Inside: 

• Unhook Your Worth: How to separate your self-worth from outcomes—so rejection stops stinging and starts fueling you.

• Stop the Comparison Trap: Where it really comes from, and how to override your ego’s “stay safe, stay small” story.

• Get a hold on Imposter Syndrome: How small, messy reps can transform you from “not ready yet” to unstoppable action-taker.

If you’ve ever felt frozen by self-doubt, perfectionism, or fear that you’ll fail in public, listen for motivation to go for the challenge that feels impossible, the one you’re most scared of…and be ready to do it!

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here

Every Friday, I'll share a quick 5 minutes of raw inspiration and motivation for you and your business so that you feel more excited and ready to grow further!

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here

This is a special encore of one of the most popular episodes on the podcast.

If you've heard it before, you'll still want to listen in because so many insights on going after your goals and dreams!

The original episode: 58...

This is your reminder that a dream doesn’t disappear—it follows you, even when it sits quietly in the background.

Because sometimes your boldest idea isn’t meant to happen all at once… it’s meant to find you again and again, until you say yes.

We’re talking about what it really takes to keep a dream alive—and why building an authentic brand is less about flashy formulas and more about honoring your roots.

If you’ve ever felt like the timing’s off or the path’s unclear, this episode is your ultimate dose of clarity and courage.
 
 
From preserving watermelon rinds in her mother’s kitchen to landing her products in Selfridges and launching a mission-led food startup, Eva Thorne reveals how a nine-year, three-continent journey proves your dream will grow with you.

 
 Timestamps:

00:02 – Building an Authentic Brand from Your Roots
04:10 – The Moment the Food Startup Idea “Aha”
06:00 – From No Kitchen to Product-Based Business Hustle
10:45 – What Entrepreneurship Really Feels Like in the Messy Middle
16:05 – Scaling a Food Startup with Sustainability and Global Impact

 In this episode: 

• Your Story Is the Strategy: Why starting with what you already know and your lived experience is the key to building an authentic brand.
  
  
• Lessons from the Messy Middle: What to do when your dream feels too big—and how to stay in the game.
  
  
• Vision That Scales: How Eva’s entrepreneurship journey transformed one family tradition into a sustainable brand rooted in global impact.
   
   

This one is all about embracing your roots, self-belief and those big dreams.
 

🎧 Listen to Her First 3 Years podcast on Apple, Spotify and YouTube.

Next Steps: 

1. Share this episode with a friend who’s been sitting on her “someday” idea⚡️
2. Listen to: Why You're Hiding (ep 54)
3. Rate & review to share your support and give that good energy! 
    

CONNECT WITH EVA THORNE
https://www.gardenofeva.co.uk/
LinkedIn: @evathorne

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here

Every Friday, I'll share a quick 5 minutes of raw inspiration and motivation for you and your business so that you feel more excited and ready to grow further!

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here

This is a special encore of one of the most popular episodes on the podcast.

If you've heard it before, you'll still want to listen in because so many insights on going after your goals and dreams!

The original episode: 55...

For those sitting on a dream—even if it’s been decades…this is the conversation you need to hear. 

I sit down with the magnetic Aysat—musician, record-label founder, 2.6-million-strong TikTok style muse, and brand-new beauty CEO of Ayodi.

From running her own record label in France to leading a viral TikTok community in the UK, Aysat share how to treat business like play and still thrive. She is all about fearless pivots and building a purpose-driven brand. 

We dive into the two-year wait to perfect her first dry-skin moisturizer, the discipline it takes to juggle family and visibility, and the mindset that kept her spark alive across continents and careers. 

 In this special episode for founders: 

• Social Media Done Right - How showing up with intention and authenticity helped Aysat unlock the feel-good side of TikTok and build a 3-million-strong community that actually feels like home.
   
• Play Beats Hustle – Why treating work as pure fun fuelled 15 years of music success and a second career as a viral content creator.
   
• Pivot With a Purpose – From the music industry to fashion, to skincare, Aysat shares the mindset needed to shift your work into alignment 
   
• Never Give up - Aysat trademarked her brand at 19, got laughed out of funding, walked away from the dream—and came back almost 2 decades later to see it happen. Timing isn’t everything. Belief is.
  
  
• Rest is a growth boost: Aysat reveals how she balances the “post-every-day” grind with calm and patience. 
   

 Share this with anyone who could use that jolt of possibility again!

Next Steps: 

1. Share this episode with a friend who’s been sitting on her “someday” idea⚡️
2. Listen to: Beauty Beyond the Bottle (ep 51)
3. Rate & review to share your support and give that good energy! 
    

CONNECT WITH AYSAT
ayodi.skin
Tiktok: @aysat_officiel
Instagram: @aysat_officiel 

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here

Every Friday, I'll share a quick 5 minutes of raw inspiration and motivation for you and your business so that you feel more excited and ready to grow further!

Find the newsletter sign up at the bottom of the page here.

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here

How to attract the right people, build deeper connections, and design a membership that thrives.

How to build a community that feels like home? A membership people can’t wait to join?

This is a peek behind the curtain of how Raluca turned a few experimental dinners in Lisbon into The Sassy Women Society — the most exclusive members club for women in Lisbon, full of creative women who are excited to connect.

No fancy funnels. No networking cringe...No “I guess I’m supposed to launch a membership now.”

Just heart and a wildly thoughtful brand experience. Raluca — a former brand director and now founder — shares how she built a members club that feels more like a movement.

What she created wasn’t a “business model”… it was a culture. And that is what will inspire you.

Inside this business podcast episode:

•  How to create a membership people can’t wait to join
•  Ways to build a feeling of belonging in your memberships
•  Strategies to create a paid community that thrives (no matter how many members)

It’s about how you can build spaces — online or in person — where people feel connected, inspired, and genuinely excited to be there.

Whether you’re dreaming of a community, running one, or simply craving more connection in your own life — this episode is here for you. 

🔗 Connect with Sassy Women Society
www.sassywomensociety.com /| IG: @sassywomensociety

Next Steps:

1. Share this episode with a friend
2. Listen to next: How to Build an Online Community (ep 29)
3. Rate and Review to share your support

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here