Based on an interview with Empire magazine, Marvel Studios head Kevin Feige acknowledges the recent dip in quality and audience satisfaction with the MCU. The primary reason he identifies is that Marvel was producing too much content too quickly, largely to feed the Disney+ streaming service.

Here are the key points from the article:

• Quantity Over Quality: Feige admits the studio "spread itself too thin" trying to create a large volume of both films and Disney+ series simultaneously. This deviated from the original plan of making each streaming show a major, event-level production.
• Diluting the Brand: The sheer amount of content meant that individual projects felt less special and essential, making it harder for audiences to keep up. This rush also led to noticeable production issues, particularly with overworked VFX teams and inconsistent visual quality.
• The Pandemic's Impact: Feige notes that the COVID-19 pandemic severely disrupted their carefully planned production pipeline, forcing projects to be rushed and completed out of their intended order, which further strained the system.
• The Solution: Feige's plan to fix this is to slow down and be more deliberate. Marvel is now spacing out its releases and reducing the number of projects per year. The goal is to return to a model where every movie and show feels like a must-see "event" and creative teams have the time to ensure a high standard of quality.

In short, Feige effectively admits that the strategy to rapidly expand the MCU for streaming backfired, leading to a decline in quality. The studio's new focus is on making less content but ensuring it is better.

Visit https://nerdist.com/article/why-the-mcu-failed-recently-according-to-marvel-head-kevin-feige/ to read or listen to the article.

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