Have YouTubers gone overboard?  Have companies gone overboard to use Influencer followings to promote their own brands and premium events?

Well - I don't know, but what I see is that there's a lot of pressure on the small YouTuber, such as myself to really create a lot of meaningful, viral content.  We're up against content creators like Logan Paul, Mr. Beast, and others.

Speaking of Logan Paul - I happen to be a massive fan of the WWE and I'd like to spend today's episode talking about a recent work that happened for a Premium Live Event with YouTuber Logan Paul.  I'd link to his content, but chances are, you know about him already.

The trouble is, how is anyone else on this platform going to use it when it's clear that the more you spend, the more you can get.  Logan Paul has a net worth of around $45 million dollars.  Can you imagine how great your channel would be with that kind of financial backing?  It would probably have millions of subscribers too. 

But isn't the fame monster here in the Cosplay community getting just like this? Aren't we all competing to add as much production value as possible to get in front of major networks to be "discovered" and suddenly make relevant all the "work" we've been doing outside of the usual 9 to 5 job that we probably have to have to support the Cosplay hobby?

I'm going to have fun today discussing. 

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Celebrating and remembering Kevin Conroy today as the greatest Batman of all time. I knew him best for Batman the Animated Series, and came to love the character because of his connection.  Any time I heard him since the 90s series that I watched growing up, it would light me up and feel right to see him reprise the role in every shape and form - including video games and special cameos on a series such as The Arrow.

If I had more words for you, I'd put them here. Links to Kevin Conroy's website are below.

Song 'Am I Blue' by  Harry Akst (music) and Grant Clarke (lyrics)
I don't own any rights, and sing this entirely as a tribute to the actor Kevin Conroy and the character voice he was well known in the Cosplay community for as Batman.

Batman (Kevin Conroy) sang in the episode "This Little Piggy" (fifth episode) from the Justice League Unlimited (1º season). It aired on August 28, 2004. Been looking for this full song version for a while.
-------------------------------------------------------------------------
You can hear it on Kevin Conroy official page (http://www.realkevinconroy.com/)

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Friends, were here to catch up a bit in this Halloween Episode for the Show

We're still in Season IV and we're still talking Inferno, but wanted to just make a quick video for you all and let you know the state of the show as it stands and where we will be in coming years with the show, the cosplays, the guests, and the journalism that will make HoCS something new and different in future seasons.

Looking forward to creating more content for the dozens and dozens of viewers!

Happy Halloween All!!

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If you fish, eventually you go to contests if you’re looking for a way to get competitive with fishing, but still happen to have a job as an executive.  I rarely hear about executives joining up with the PGA, but I do hear about how they get better at fishing.  So…fishing analogy.

In reality, if you like what you do, then getting better at it shouldn’t be too much of an ask, but how do you measure getting better at something that’s “for everyone”?  Kind of like Netflix or Pokemon.

So level it up – that doesn’t mean you have to have X followers, or make a business.  You can simply improve and dedicate more effort to making a larger splash – for yourself, not really your audience.

Not doing things for your audience can backfire – if you’re picking projects no one else is interested in (pop cosplay), then there may not be a huge return.  However if you’re getting good at all the components that go into playing around with costumes, then potentially your audience will appreciate your work more and more.

And it’s all about attention and acknowledgement…right?  And possibly brand deals.

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Lost on content, not sure what to post, worried about engagement?  Well – today I want to talk about why it’s not really too important to constantly engage on every platform and what you might try to do if you’re feeling a little lost on what to post next – or how to pay for it (because…cosplays).

You don’t need to do what everyone else is doing, and you don’t need to work at their pace either

Spend more time on the creative process and less time online hyping up your creative process – the more you know the easier content is going to be

Branch out – switch things up, try different things (has Elon sold you on Twitter yet?)

Don’t try to be all things to all people – and if you’re not into PopCosplay, that’s ok too.

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We’re just on the phone too much. Do you remember when this was an issue because we ultimately ran up our phone bills on long distance calls?  Does anyone remember long distance calls? 

Once upon a time, there was very little chance of connecting with people from everywhere. You were more or less stuck in whatever town you were growing up in.  No Facebook, no Instagram, no world wide web, and computers were good for things like Number Munchers and Oregon Trail. 

But there was not much to get us addicted to the flexibility of an all-in-one device that does nearly everything from starting our car to turning on our lights to watching our home, streaming from our basements, buying stocks…it’s the coolest thing ever – and we use it to primarily scroll through endless amounts of entertainment.

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If you accept money from someone, is that someone your client?  Are they a patron?  Supporter?  Good Samaritan?  Creeper? Sponsor?  How do you define support and how is it different than providing a good or service – which is the standard way of conducting business.

In the cosplay world, when cosplayers create businesses, do they really want clients? If you’re selling a product of any kind, you probably do – I’m surprised I have not seen cosplayers yet with NFT offers in the mix, especially with the mix and Art and Conventions.

But if you have clients, few or many, now you have an obligation.  I would funnel and group in ways that make sense for the scale of what you do.  Let's talk more about Cosplay clients.

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The time we spend with people online, isn’t really spending time with them – it’s more the time we spend dwelling on their content.  This actually sounds a lot like the kinds of unhealthy relationships that we tend to find in high school or middle school when you ‘crush’ on someone.  You don’t know them, talk to them, or really interact with them at any level, but you think you know them, and you WANT them to like you.

But the question of being able to keep up with 1000 or more people either that you follow online or that follow you is quite impossible.  You really have to pick among these people which you really want to keep up with, and even then, you might narrow it down to hundreds or your top people (see MySpace) and then all the other people who want to be your friend will see that and…well that’s where it goes.

So why do we try to do it?  Because we’re told by the online gurus that if we want to gain attention – which apparently is the most important thing in web 2.0 and on earth right now…or at least that’s the thought process – if we want the attention, we need to interact.

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I tend towards one, but often I am stuck in the reactive lane – just working to keep up no matter how hard I try to get everything done and out of the way in time for something – I thought I’d have at least one episode about what this means in the Cosplay world.

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Not much to say here - we'll see you at ECCC this weekend!  Shooting in Cosplay and enjoying my time there.  I hope we'll see you - if you see the shirt or recognize the Cosplays that I have with me - come over and say hello!

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