Herpreneur Show

She got punished because she was selling more than the supplier and that TV and radio stations wanted her to showcase this product … simply as she was so passionate about helping babies breath easy.

But as all good challenges do…they push those who are ready to open the next door of inspiration and that’s exactly what Laura did.

Laura Klein founder of the Snotty Nose Boss had her online shops best selling product stripped from her which later turned into the biggest million dollar favour.

In this episode, we hear about how a school teacher turned entrepreneur grew her business to a multimillion-dollar business from cleaning babies noses.

Enjoy

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15% off Discount code: Annette

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Q: How does using controversial language affect a personal brand on social media?

Today we talk about the importance of ‘personality’ behind the brand.

Today’s question can be read below:

Hello Annette,

Question: How does using or promoting controversial content on social media especially LinkedIn impact your personal brand?

Example: I seem to have better traction on videos when I use the word Bullsh!t?

I am curious about your thoughts on this and if you would recommend having more candid conversation style video content on LinkedIn?

Enjoy xx

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Got any questions for Annette? Feel free to drop it here

Listen on iTunes – http://apple.co/2LXKDKB

What’s known as one of the fastest growing natural deodorant brand in Australia, started out as a Melanie McVean’s home DIY personal product that her husband needed to use on a holiday (as he forgot his commercial brand guys deodorant).

He was so taken by surprise by how he had no pong (Yes pun intended). Melanie’s husband, Chris marketing brain started firing up on wanting to get this amazing product out to the world.

Today we hear the journey of this husband and wife team kill’n it with this what’s now a multi-million dollar business.

Enjoy

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No Pong website

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Today I answer a question about helping you get more bang for buck when you are marketing on Facebook and Instagram.

We first take a look back at what worked in ‘old school marketing, then fast track to the psychology of why people buy and why retargeting works.

Enjoy!

Annette xx

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Got any questions for Annette? Feel free to drop it here

Listen on iTunes – http://apple.co/3rZXCuv

Launching her swimwear business at 24 and transforming it over the years to a $7M a year brand; with celebrities knocking on her door to wear her designs. Entrepreneur Rebecca Klodinsky remains down to earth.

This globally recognised Australian Swimwear Brands has over 225K followers on Instagram and continues to crave the way in sales even though sadly a handful of Australian swimwear brands went into administration during COVID.

Rebecca has certainly had her fair share of hard knocks along the way, personally and professionally. As she openly shares on this interview and believes that pure authenticity is the only way to be.

Today we hear the journey of how IIXIIST swimwear was created and Rebecca’s give such great business advice to fellow business women.

I really loved my interview with Rebecca, she’s one uber cool calm chick.

Enjoy

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Listen on iTunes – https://apple.co/3aQKIaK

IIXIIST Instagram