Should veterinary professionals, their colleagues, distributors, pharmaceutical representatives, and community heroes receive a discount? And what happens when they ask?

In this provocative episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, tackle the emotional and financial complexities of veterinary discounts. Prompted by Beckie’s personal experience navigating an expensive emergency bill for her own pet, the duo delves into topics ranging from professional courtesy and price transparency to client entitlement and business boundaries.

With a little humor and a lot of honesty, our hosts ask tough questions:

* When is it appropriate to offer a discount, and when does it erode profitability?

* Do corporate policies make it easier to say “no”?

* And how do you handle requests from vendor reps, military families, or your lead vet tech’s cousin?

From professional courtesy and corporate policy to profitability and emotional boundaries, this episode is a must-hear for practice leaders navigating pricing transparency and culture.

This episode is more than a veterinary business conversation; it’s a reflection on fairness, empathy, and the complex social dynamics of money in veterinary medicine.

Whether you’re setting policy, enforcing it, or simply trying to survive the awkwardness, this one will hit home.

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