On this installment, insuretech exec Ilya Filipov outlines how artificial intelligence will help insurance marketers. This new generation is called agentic AI, where an “agent” mimics the work of a human in approaching problems. Ilya recommends experimenting with AI models — “There’s nothing to be scared about” — and discover how to develop clear, precise instructions and prompts to train those tools. “It’s a similar process as our parents, who repositioned their careers when the web emerged,” he says. “Learn how agentic AI works… What are the advantages and disadvantages of each tool?” What about AI’s role for the insurance product itself? Buckle your seat belts, Ilya says. He envisions a world where “any subject matter expert” can play in the space without even having to understand insurance. AI models can learn historical loss data, identify and price risks, develop the product itself without human interference, file with state regulators, and create safety programs so that risks become less expensive. “AI evens the playing field for anyone who’s in the market to start playing fairly,” he says. Check out this episode of the On Point podcast, hosted by Peter van Aartrijk!

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