On Tuesday, April 4, HPE invited a number of industry analysts to participate in HPE GreenLake Storage Day. Notably, HPE declared 2023 the year of storage. While the company made several storage-related announcements, perhaps even more interesting was what the event tells us about HPE’s culture, its strategy and the future direction of the company.

In this Breaking Analysis we’ll share our takeaways from HPE’s event, held in Houston, Texas, which included attendance at Antonio Neri’s quarterly all-hands meeting. We’ll try to emphasize areas that have not necessarily been the focus of most press and industry analyst write ups to date. We’ll also take a look at the latest ETR survey data to put HPE’s market position in context across several of its major segments.

Best articles:

Nice analysis by Steve McDowell on Forbes:

https://www.forbes.com/sites/stevemcdowell/2023/04/06/hpe-kicks-off-its-year-of-storage-with-help-from-vast-data/?sh=6a548ee45b3b

Chris Mellor’s summary has all the news

https://blocksandfiles.com/2023/04/04/hpe-greenlake-vast-data/

CRN’s channel perspective emphasizing the consumption model:

https://www.crn.com/news/storage/alletra-storage-mp-puts-hpe-far-ahead-of-competitors-in-hybrid-cloud-storage-management-battle?itc=refresh

SiliconANGLE writeup by Paul Gillin:

https://siliconangle.com/2023/04/04/hpe-greenlake-gets-hybrid-block-file-storage-expanded-data-protection/

TechTarget article w/ quotes from Marc Staimer, Ray Luchessi & Scott Sinclair w/ an emphasis on how well Vast is doing:

https://www.techtarget.com/searchstorage/news/365534832/Vast-dips-into-HPE-GreenLake-with-new-file-storage-service

Vast Data press release that emphasizes AI workloads:

https://www.businesswire.com/news/home/20230404005358/en/VAST-Data-Announces-Strategic-Partnership-with-Hewlett-Packard-Enterprise-to-Provide-Software-for-HPE-GreenLake-for-File-Storage