If you’re aspiring to make that leap from VP to Chief Marketing Officer, you’ll want to be aware that it’s a bit of a bloodbath up there. Of all the C suite, CMO tenure is by far the shortest. Why is this, and what can be done?

Host Justin Rubner talks with Bill Harper, Chief Creative Officer of BrandBossHQ, about this. 

Topics discussed:

• CMOs are increasingly brought on to fix singular problems
• CMOs need to manage expectations in addition to overseeing marketing
• Why old playbooks don't work
• How CMOs should set intentions and collaborate
• What they're doing wrong
• An action plan to fix this

 Yes, even B2B buyers are human. 

If you’re not deploying proven psychology in your marketing output, you'll likely garner less attention at the top of the funnel and miss more opportunities in the middle. 

I’m thrilled to have Nancy Harhut on High Intent. Nancy is the Chief Creative Officer of HBT Marketing, where she blends behavioral science with marketing best practices, and is the author of the award-winning Using Behavioral Science in Marketing, Drive Customer Action and Loyalty by Prompting Instinctive Responses. 

You won't want to miss this episode.

Host Justin Rubner talks with customer success guru Aaron Thompson, CEO of CS consultancy Red Slacks and the former CRO and instructor of SuccessHACKER. 

Topics discussed:

• The lack of collaboration between marketing and customer success
• How AI can help ID references
• How marketing and sales should align to drive expansion
• What CS REALLY thinks about marketing

How do you strike the right balance between growing for the future while still ensuring immediate pipeline ROI?

Host Justin Rubner chats with Kurt Uhlir, CMO of EZ Home Search, about growing the marketing function in a venture-backed company. 

Topic discussed:

• First two marketing hires
• Should marketing be the last hires ... or the first?
• Architecting the buyer journey
• Lead gen vs demand gen
• Content for today's AI-driven web
• Most important KPIs
• An actionable blueprint for growth