High Profit Event Show

Welcome to the High Profit Event Show, where Rudy Rodriguez interviews special guest Michelle Cunningham, the number one bestselling author of "Do It Anyway Girl." Michelle has been in the network marketing industry for 17 years and is now a full-time trainer. In her recent virtual event, she had 10,000 registrations and made a $100,000 profit on the front end by using Facebook ads and her email list. Her event included a five-day boot camp in a membership area with a Facebook group for community and awards. Michelle's high-quality workbooks and dedication to over-delivering helped participants get great results.

Michelle shares how she creates her workbooks using Canva and pre-recording videos. She emphasizes the importance of having a beautiful and thorough first impression and suggests having the right team to achieve this. She believes in doing the right thing in their business and giving refunds to students who are not satisfied with their courses. She also stresses the importance of creating a great user experience for her students.

She also shares her methodology for creating a great Facebook group for her events and encourages members to track their results for prizes. She talks about the importance of enrolling attendees into a program after an event to truly make a difference in their lives. Michelle recommends consistently showing up for your audience and making free content to build an audience and serve them by providing an experience based on their needs.

Listeners can learn more about Michelle and her work by visiting her website, Michellecunningham.com, and joining her email list. She can also be found on YouTube, Facebook, and Instagram. Her book, "Do It Anyway Girl," shares her introverted strategies for achieving success in network marketing and generating leads in-person and online. She is also working on her second book, "You Are a Million Dollar Brand," which teaches how to build a personal brand using the power of thoughts and actions.

How to Connect with Michelle Cunningham:

Website: michellecunningham.com

Facebook: https://www.facebook.com/DirectSalesMichelle

Instagram: https://www.instagram.com/themichellecunningham/

YouTube: https://www.youtube.com/directsalesmichelle

TikTok: https://www.tiktok.com/@themichellecunningham

Book: https://www.doitanywaygirl.com/free-book

If you'd like to be a guest on the High-Profit Event Show, click HERE.

Hello and welcome to the podcast! Today, we're going to talk about Mike Rayburn. Mike is a world-famous stage performer who has performed on over 5000 stages and is known for emotionally engaging his audience. The podcast episode focuses on Mike's ability to emotionally enroll people from the stage and ultimately lead them to make a meaningful impact in their lives. Mike shares his story of becoming a guitarist and comedian, and how he decided to use his talents to teach creativity, innovation, and mindset using guitar and comedy instead of PowerPoint and statistics. The episode highlights the importance of emotion in impacting people and moving them to action.

Mike started playing guitar and making people laugh when he was younger. Now he uses his talents to teach people about creativity and having a positive attitude. He doesn't just use boring PowerPoint slides and statistics like some teachers do. He uses his guitar and comedy to make people feel things.

Mike thinks that it's really important to make people feel emotions when you're talking to them. He says that if you want to teach something or make a change, you have to make people care about it first. He tells a story about a nurse who made her audience feel connected to her by asking them a question and then waiting to give them the answer. This made the audience feel like they were part of the story and kept them interested.

Mike also shares a story about his friend who died in a bicycle accident when they were teenagers. This made him realize that life is short and we should make the most of it. Now, he teaches people how to be their best selves and live their best lives.

He says that it's okay to use other people's stories in your presentations, as long as you give them credit. He tells a story about learning to play music for drunk people and getting fed up, which leads to a discussion of Chris Christopherson's story about becoming a songwriter. Mike thinks that stories can really make a difference in how people feel.

If you want to learn more from Mike, he has a free newsletter where he gives tips and inspirational stories to stay positive. He also has a three-day event called the What If Weekend, where you can learn how to be your best self. And if you want even more help, he has a one-year program called the Virtuoso Underground, where you get to talk to him and his wife and get help achieving your goals.

Mike thinks that everyone can achieve more than they think they can. He wants people to show up, be prepared, and follow their hearts to achieve their dreams. So, don't be afraid to feel emotions and make a change in your life!

Want to connect with Mike?

To schedule a free 30-minute consultation with Mike, click HERE.

To learn more about Mike's work, click HERE.

Catch even more of the High Profit Event Show here:

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In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Brigitta Hoeferle, a highly regarded expert in Neuro-Linguistic Programming (NLP). Brigitta brings a wealth of experience, having worked with top-tier organizations like T. Harv Eker’s Peak Potentials and running her own NLP training center in Atlanta, where she trains coaches, speakers, and trainers. Originally from Germany, Brigitta’s passion for helping others communicate more effectively shines through as she shares valuable insights into creating impactful event experiences.

The conversation centers around three key themes that are essential for event leaders looking to elevate their events to the next level. First, Brigitta emphasizes the importance of building rapport with an audience using NLP. She explains that true rapport goes beyond commonality—it’s about making people feel valued, heard, and understood. This connection is the foundation of any successful event, ensuring that attendees are fully engaged and more open to the learning experience. Brigitta provides practical tips on how to connect with an audience right from the start, such as using interactive questions and paying attention to how attendees are feeling throughout the event.

Next, the discussion shifts to creating a unified and engaging event experience. Brigitta explains that building a sense of unity among attendees is crucial for boosting engagement and retention. Techniques like expert modeling, which involves setting an example for the audience to follow, and encouraging participants to share with one another, help to foster a sense of belonging. Rudy and Brigitta discuss how these strategies can transform a room of individuals into a cohesive group, making the event experience more memorable and impactful.

Finally, Brigitta highlights the significance of context over content. She uses a powerful analogy of a paper cup with holes to illustrate how a poorly constructed event framework can cause valuable information to be lost. For event leaders, it’s not just about delivering content; it’s about creating a “container” that holds the audience’s attention and allows them to absorb the material fully. Brigitta shares her approach to building this container by being fully present, scanning the room, and making sure the audience feels safe and engaged. This perspective helps event leaders understand that the environment they create is just as important as the content they deliver.

Throughout the episode, Brigitta offers a wealth of actionable insights and inspiring advice for anyone looking to improve their event-hosting skills. Whether you’re new to event planning or a seasoned pro, this episode provides the tools and mindset shifts needed to connect deeply with your audience and create events that truly resonate.

Want to connect with Brigitta?

NLP Success Laws Checklist: https://app.peakconnector.com/v2/preview/C62ZHZlhA196qgM4sL0N

Website: https://centerofnlp.com/

Facebook: https://www.facebook.com/brigittahoeferle

YouTube: https://www.youtube.com/brigittahoeferle

Instagram: https://www.instagram.com/brigittahoeferle/

If you'd like to be a guest on the High-Profit Event Show, click HERE.

In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Brett Gilliland, the founder and CEO of Elite Entrepreneurs. Brett brings a wealth of experience, having played a pivotal role in scaling Infusionsoft from $7 million to over $100 million in revenue. At Elite Entrepreneurs, Brett helps businesses, particularly those with event components, overcome common challenges and achieve significant growth.

Brett delves into the critical topic of overcoming growth challenges. He highlights the importance of relinquishing control, a common hurdle for many entrepreneurs who hit a ceiling because they struggle to delegate. Brett emphasizes that clear ownership and accountability are essential to enable business scaling. He also discusses the necessity of building a solid foundation, explaining that rapid growth can expose weaknesses if the business lacks a clear purpose, values, and mission. Without these elements, long-term success is at risk. Additionally, Brett underscores the importance of leadership development. Rapid expansion requires cultivating internal leaders to prevent cultural misfits and sustain growth.

The discussion then shifts to the significance of purpose, values, and mission. Brett explains that a compelling purpose is crucial for motivating the team and maintaining engagement. This purpose should go beyond making money and deeply resonate with everyone involved in the business. Values, which define behavior within the organization, must be consistently applied in all interactions, from team members to vendors and customers. Brett stresses that hiring, leading, and firing should align with these values. A clear, time-bound mission is also vital for strategic decision-making and resource allocation, providing direction for the company’s growth efforts and aligning the team toward common goals.

Brett also covers sales and leadership in event businesses. He views sales as a form of leadership that guides customers to what they need, aligning the sales process with the company’s values to ensure a consistent customer experience. Creating a congruent sales culture that reflects the company’s overall culture and values is crucial. Brett advises proactive planning to address potential challenges in scaling events, emphasizing the importance of having the necessary infrastructure and team readiness to handle significant growth smoothly.

To learn more about Brett Gilliland's insights and strategies for scaling your event business from seven to eight figures, click the link to watch the full episode. If you found this helpful, please like and share. Let's grow together!

Want to connect with Brett Gilliland:

Website: https://growwithelite.com/

LinkedIn: https://www.linkedin.com/company/elite-entrepreneurs

Facebook: https://www.facebook.com/growwithelite/

Twitter: https://x.com/EliteEntrepren5

Podcast: https://growwithelite.com/podcast/

If you'd like to be a guest on the High-Profit Event Show, click HERE.

In the latest episode of the "High Profit Event Show," hosted by Rudy Rodriguez, we are treated to a deep dive into the “Live Launch Method” championed by Kelly Roach, the founder of Kelly Roach Coaching. Rudy Rodriguez opens the episode by giving a fitting introduction to Kelly, highlighting her expansive career that spans growing a business to the eight-figure level, earning a place on the Inc. 5000 list, authoring bestselling books, and hosting a successful podcast. Not forgetting to mention, Kelly's substantial experience in hosting events since 2016, which promises to bring rich insights to the audience.

In a candid conversation, Kelly unfolds her inspiring business journey, tracing her steps from the corporate sector to carving out her niche in the entrepreneurial space. She shares the genesis and evolution of the "live launch" method, a strategy she devised around 2017-2018 to enhance her business's sales process significantly. This novel approach pivots away from traditional pre-recorded and scripted methods, utilizing the vitality of live streaming to forge an engaging, interactive, and spirited experience for potential clients, giving them a tantalizing taste of the dynamic world she has created. Kelly credits this approach as a cornerstone in not only skyrocketing her sales figures but also enabling numerous entrepreneurs worldwide to establish thriving businesses.

Kelly fervently encourages the audience to rethink their 2023 event strategies, advocating for a departure from the beaten path to explore innovative approaches that could potentially skyrocket their event's success. She outlines a meticulously planned live launch event spanning several days, meticulously structured to foster a robust connection with the audience. The process is initiated with a generous sharing of valuable insights, aimed at facilitating a breakthrough experience for attendees at no cost. The event hinges on four core concepts covered across the first four days, establishing a "reciprocity bank" by serving the audience and helping them witness tangible results.

Kelly describes the transition into a five-day sales phase where potential objections and concerns of attendees are tactfully addressed. This period is vital in dispelling doubts and fostering excitement through various strategies such as showcasing testimonials, case studies, and potential speakers. A critical aspect of this phase is assisting attendees to break through psychological barriers, encouraging them to alter their belief systems to recognize the manifold benefits awaiting them at the final event. The structure leverages a nine-session approach, cultivating deep trust and connectivity with the brand, effectively drawing the audience deeper into the experience or sieving out the uninterested.

Kelly emphasizes the essence of human interaction in live launches, noting how conventional online marketing often overlooks this vital element. She champions the live launch method's adaptability across platforms and audiences, offering high financial returns with a reasonable amount of work. Kelly illustrates how these live launches, especially concerning events, can usher attendees into transformative experiences, aligning well with their growth trajectories both personally and professionally.

Towards the end of the episode, Kelly offers listeners avenues to explore the live launch method further, directing them to her insightful book available on Amazon and her website. Fans can also tune into "The Kelly Roach Show," where bite-sized episodes packed with advice and insights await them. In a poignant note, Kelly advocates for a lighter approach to business in 2023, urging business enthusiasts to inject fun back into their endeavors, a sentiment that finds resonance even among the Navy SEALs. This insightful session wraps up with Rudy expressing an eagerness to delve deeper into the live launch method, appreciating Kelly's commitment to adding value and serving others through her initiatives.

Want to connect with Kelly?

NEW BOOK “The Miracle Hour” : https://a.co/d/03djrpL5

Website: https://kellyroachcoaching.com/

Podcast: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755

LinkedIn: https://www.linkedin.com/company/kellyroachinternational/

Facebook: https://www.facebook.com/kelly.roach.520

Instagram: https://www.instagram.com/kellyroachofficial

If you'd like to be a guest on the High-Profit Event Show, click HERE.

In this episode of The High Profit Event Show, host Rudy Rodriguez is joined by Dr. Alok Trivedi, also known as Dr. Rewire. Dr. Trivedi brings a wealth of experience to the conversation, with a background that includes speaking for over 25 years, appearing on major media outlets like CBS, Fox News, and Ebony Magazine, and consulting for some of the world's most influential CEOs and CFOs. As the author of "Chasing Success" and the founder of The Align Performance Institute, his expertise in expanding human awareness and potential is unparalleled.

The episode delves into three main topics, each packed with actionable insights for event leaders. First, Dr. Trivedi shares his journey into the world of events, particularly virtual events, highlighting the importance of adaptation and innovation in the wake of COVID-19. He explains how his early venture into virtual events before it became a norm taught him valuable lessons about audience engagement and interaction without physical feedback.

Next, the discussion moves to the key strategies for maintaining high engagement rates in virtual events. Dr. Trivedi emphasizes the critical role of technology and the need for contingency planning, recounting an instance where an unexpected Zoom outage forced a swift pivot to a Facebook group. This story underscores the necessity of flexibility and the benefits of preparing for technological mishaps.

Lastly, Dr. Trivedi shares his insights on the art of event presentation, focusing on the importance of connecting with the audience beyond just delivering content. He advises on the use of storytelling, dynamic camera work, and personal interaction to keep attendees engaged and invested in the event. The episode is a treasure trove of advice for anyone looking to enhance their virtual event experiences and create deeper connections with their audience.

Listeners can find more about Dr. Trivedi's work by visiting his website at drrewire.com and taking the rewire score quiz to learn more about his approach to unlocking human potential.

Want to connect with Dr. Alok Trivedi?

Website: https://drrewire.com/

Quiz: https://drrewire.com/rq-quiz/

LinkedIn: https://www.linkedin.com/in/draloktrivedi/

Facebook: https://www.facebook.com/DrAlokTrivedi/

Twitter: https://twitter.com/drrewire?s=21&t=MjOFJDI9SElUXslVevJWKg

Instagram: https://www.instagram.com/dr.rewire

YouTube: https://www.youtube.com/channel/UCf6D1A8xbgNoWp3ofGO23sA

TikTok: https://www.tiktok.com/@drrewire

If you'd like to be a guest on the High-Profit Event Show, click HERE.

In this week's episode of The High Profit Event Show, host Rudy Rodriguez is joined by Charles Byrd, a renowned expert in joint venture partnerships. Byrd shares his extensive experience and valuable insights into leveraging partnerships to scale events and businesses successfully.

Charles Byrd, with his unique journey through multiple high-profile events and even interactions with industry giants like Grant Cardone, brings a wealth of knowledge to our listener about how to Leverage Joint Venture Partnerships to promote events.

Byrd's passion extends beyond his professional accomplishments; he's a devoted family man, an adventure enthusiast, and a firm believer in the power of relationships to create a significant impact, dependable revenue, and an enhanced quality of life. His commitment to empowering others through building amazing relationships is a testament to his success and influence in the industry.

During the episode, Byrd delves into the principles of leveraging partnerships for event success. He emphasizes the importance of early engagement, understanding audience alignment, and prioritizing value in collaborations. By sharing his strategies for connecting with potential partners and creating targeted campaigns, Byrd offers our audience a roadmap to filling their events through meaningful collaborations.

Moreover, Byrd discusses the concept of providing value first to build strong, lasting relationships. He stresses leveraging one's unique strengths or "superpowers" to assist partners in achieving their objectives. This approach not only fosters collaborative success but also underlines the essence of mutual benefits in partnerships.

Listeners will gain insights into Byrd's vision for hosting large-scale summits, including his involvement in planning a hundred thousand person summit in South Africa and strategizing a million-person virtual summit with Grant Cardone. His experience in driving traffic through diversified lead sources and optimizing event promotion through strategic planning is invaluable for anyone looking to scale their events.

This episode is a goldmine for event organizers, entrepreneurs, and anyone interested in leveraging joint venture partnerships for business growth. Tune in to learn from Charles Byrd's expertise and discover how strategic partnerships can elevate your events and business ventures to new heights.

Want to connect with Charles?

Website: https://www.charlesbyrd.com/

Book A Call: https://go.oncehub.com/CharlesByrd

LinkedIn: https://www.linkedin.com/in/charlesbyrd/

Facebook: https://www.facebook.com/charlesbyrd/

To book a consult with Rudy, click here.

If you'd like to be a guest on the High-Profit Event Show, click HERE.

In this insightful episode, host Rudy Rodriguez takes listeners on a journey that started with a serendipitous meeting with Dr. Barry Morguelan in Austin, Texas. Globally recognized for his distinct voice, Dr. Barry stands tall as one of the 12 living masters of a 5,000-year-old energy practice from China. Over the years, he has collaborated with high-profile figures, including the likes of Tony Robbins, Dave Asprey, and Vision from Mindvalley. Beyond his collaborations, Dr. Barry is seasoned in hosting workshops and events, and he joins Rudy to shed light on how to host profitable events without succumbing to stress and burnout.

Dr. Barry's expertise is deep-rooted in a rich tapestry of experiences. Before discovering his passion for energy practices, he was a renowned gastroenterologist, surgeon, and professor deeply ingrained in Western medicine. However, a profound dissatisfaction with the medical system, especially after witnessing the struggles of patients like Mrs. Rodriguez who endured misdiagnoses, led him on a transformative seven-year journey. From the mystical terrains of South and Central America to the cultural hubs of Europe, Dr. Barry delved into various healing modalities, ranging from shamanism to crystal therapy and acupuncture. It was in China, though, that he experienced a pivotal moment. There, he encountered a revered grandmaster and embraced an ancient discipline that emphasizes the body's innate sensors, a practice he believes is the cornerstone of true holistic health.

The episode also touches upon universal emotions that transcend cultures and disciplines. Drawing parallels with sports, Dr. Barry discusses the unbridled joy an athlete feels during moments of triumph, such as hitting a home run in the World Series. This raw emotion isn't a product of rote learning but stems from deep-seated, genuine experiences. In today's digital age, with constant updates from platforms like Twitter and Facebook, he believes we've drifted from these real experiences.

The crux of the conversation revolves around energy. Dr. Barry emphasizes the omnipresence of energy and molecules in our lives and how we possess the power to harness this energy for good. By shifting our often repetitive and negative thought patterns, we can enact transformative changes in our lives. This isn't merely a philosophical change; it's a tangible shift in our very vibrations. Dr. Barry also underscores the insights of historical figures, from Lao Tzu's symbolism with yin-yang to the revolutionary thoughts of Turing, Tesla, and Einstein regarding energy's significance.

The discussion culminates with an exploration of the human body's intuitive "knowing pathway." Every cell in our body connects to a sensor, allowing us to understand our environment inherently. Dr. Barry's programs aim to harness this intrinsic energy and intuition for personal success. He showcases the impact of his teachings through real-life success stories, like that of Sherry, who witnessed a remarkable uptick in her earnings. Rudy chimes in with his personal experiences, noting a distinct enhancement in energy and effectiveness when employing Dr. Barry's techniques. For listeners eager to tap into this reservoir of energy, Dr. Barry's teachings and resources are available on his website, "energyforsuccess.com."

Want to Connect with Dr. Barry?

Website: https://energyforsuccess.com/

Free Guided Meditation: https://energyforsuccess.com/pages/tip-sheet-download

Facebook: https://www.facebook.com/EnergyforSuccess

Instagram: ​​https://www.instagram.com/energyforsuccessofficial

LinkedIn: https://www.linkedin.com/in/dr-barry-morguelan-b5735134/

If you'd like to be a guest on the High-Profit Event Show, click HERE.

In this informative episode, host Rudy Rodriguez has a heart-to-heart conversation with Austin-based entrepreneur Tim Francis. Tim is recognized for founding GreatAssistant.com and Profit Factory, and he also operates his own advisory board format, aimed at helping small businesses scale and grow.

The crux of this episode revolves around the importance of efficient delegation in managing event logistics. The objective here is to enable event leaders to generate increased income, make a more significant impact, and avoid the stress and burnout associated with event planning. Tim openly shares his experiences from various events, including the notable "80/20 Summit" where he featured Perry Marshall as a speaker.

Throughout the conversation, Tim expounds on the substantial role his assistant plays in event organization, managing everything from administrative duties to coordination responsibilities for various events. This discussion brings to light the crucial aspects of event leadership such as fostering relationships with attendees and speakers, and parallels are drawn between event leaders and surgeons, with a focus on strategy, high-level skill, and access.

Tim also emphasizes the need for event leaders to establish a budget and decision-making guidelines in collaboration with their assistants to lay down a clear vision for the event. The episode concludes with Tim reiterating the impact of effective delegation in focusing on high-impact tasks, thereby leading to the success of events without any associated stress.

The episode also presents some invaluable takeaways. These include the emphasis on aiming for excellence in every aspect of the event and the introduction of the concept of "360 delegation." This approach involves clearly outlining the vision, necessary resources, and defining what a successful outcome would look like for every component of the event. It is also suggested that tasks requiring high-level skills such as negotiation or strategy should not be delegated, but instead, resources and teammates should be directed towards supporting the assistant.

Rudy recounts his positive experiences after hiring an assistant. His successful hiring decision led to their most financially productive month in business YTD. Rudy also advocates for the values of humility and patience in the process of finding and training the right assistant.

In this episode, listeners can find an array of insights and practical tips on effective delegation and event planning. The discussion offers an in-depth understanding of the value of a great assistant and the massive boost in productivity they can provide. So, tune in to this enlightening episode for more!

Want to connect with Tim?

Website: https://greatassistant.com/

3 Steps to Effective Delegation: https://greatassistant.com/3steps

LinkedIn: https://www.linkedin.com/in/realtimfrancis/

Facebook: https://www.facebook.com/realtimfrancis

Instagram: https://www.instagram.com/realtimfrancis/

If you'd like to be a guest on the High-Profit Event Show, click HERE.

Your host, Rudy Rodriguez, talks with the Founder and CEO of UpMyInfluence, Josh Elledge. UpMyInfluence is a B2B Sales consultant agency that uses authority, generosity, and platform to give their members an unlimited number of sales appointments by accelerating their high-level networking. Their members become high-authority experts in their industry. Through leveraging podcasts, they attract clients' dream customers.

To learn more about Josh's work, click here.

If you'd like to be a guest on the High-Profit Event Show, click HERE.