High Profit Event Show

High Profit Event Show

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High Profit Event Show episodes

  • 32 - How You Can Convert 60% of Your Attendees Into a $25k Program at Your Next Live Event with Charlotte Chalkley

    Welcome to another episode of The High Profit Event Show, hosted by Rudy Rodriguez. In this week’s episode, we are joined by a guest, Charlotte Chalkley, CEO of The Ultimate Hypno Coach. Charlotte is known for her pioneering spirit and diverse professional background, which includes being the first non-officer female to jump from an aircraft in the British Army and a career spanning over 20 years as a qualified hypnotherapist. She combines her expertise in psychology and hypnotherapy in sales training, creating innovative strategies for client engagement and conversion.

    During our discussion, Charlotte highlights the transformative impact of well-trained, professional sales teams on event conversion rates. Unlike informal staff or volunteers, professional teams excel at managing interactions to ensure potential clients receive the necessary attention and information, significantly driving up both satisfaction and sales figures. 


    Charlotte also delves into her approach to enhancing client retention and ensuring a positive client experience. She emphasizes the importance of creating a structured, consistent process followed by all sales coaches, which not only improves the client’s journey during the event but also significantly enhances their perception and satisfaction post-event, fostering long-term relationships.


    Charlotte also shares insights on the common pitfalls that event leaders face, particularly in the sales aspects of high-ticket programs. She stresses the need for creating urgency, having a professional team to handle sales effectively, and ensuring that financial solutions are readily available at the event to facilitate transactions. These strategies are key to converting interest into actual sales and are vital for any event looking to improve its bottom line.


    Charlotte’s experiences and strategies are not just theoretical but are backed by tangible results, making this episode a must-listen for anyone looking to elevate their event management and sales strategies.


    For more insights and detailed discussions, tune in to this episode of The High Profit Event Show. Don’t forget to visit Charlotte’s website at Charlottechalkley.com and check out her work with The Six Figure Life Coaches Academy. Whether you’re an event leader or a sales professional, the lessons shared in today’s podcast are invaluable.


    Want to connect with Charlotte?


    Website: https://charlottechalkley.com/


    LinkedIn: https://www.linkedin.com/in/charlotte-chalkley-8b785079/


    Facebook: https://www.facebook.com/charlotte.chalkley1/


    Instagram: https://www.instagram.com/beyou.unlimited


     If you'd like to be a guest on the High Profit Event Show, click HERE.

    25 min
  • 31 - How to Run Kick Ass Events and Get Clients with Rock Thomas

    Your host, Rude Rodriguez, talks with CEO and Founder of Rock Thomas International, Rock Thomas. Rock is the host of the top-rated Rock Your Money, Rock Your Life Podcast, a bestselling author, and motivational speaker with over 30 years of experience in personal development and coaching. From humble beginnings on a small Canadian farm near Montréal, Rock Thomas became a self-made millionaire and devoted himself to helping others unleash their financial freedom and fulfillment.

    To learn more about Rock's work, click here.

    If you'd like to be a guest on the High Profit Event Show, click HERE.

    37 min
  • 30 - How to Use a Free Challenge to Sell Your Next Paid Event with Stacey Hall

    Welcome to this episode of "The High Profit Event Show," where our host Rudy Rodriguez interviews Stacey Hall, author of "Selling from Your Comfort Zone" and other bestsellers. Stacey is a renowned figure in the marketing and sales industry, specifically for her innovative approaches to event marketing.

    In this episode, Stacey shares her three-step marketing strategy designed to boost attendance and participation at events. The strategy begins with a free webinar that addresses a critical pain point that the event aims to solve. This is followed by a five-day challenge that deepens engagement and provides incremental value, prepping attendees for the paid event. This paid event is where the major solutions are offered, and attendees convert into clients. Stacey's approach is crafted to build trust and commitment step-by-step, making it a must listen for those looking to enhance their event marketing strategies.


    Stacey dives into her philosophy of "Selling from Your Comfort Zone," which opposes traditional aggressive sales tactics that push individuals beyond their comfort zones. Instead, she promotes a methodology aligned with personal values and strengths, ensuring sustainable and successful selling practices. This philosophy not only resonates with her personal coaching style but has also been shown in her book, which serves as a guide for those looking to refine their sales approach to be more aligned and less intrusive.


    Listeners will gain invaluable insights into:


    • The mechanics of constructing a webinar that captivates and converts.
    • Techniques to increase engagement through challenges that encourage active participation.
    • Strategies for converting engaged participants into paying customers, with a focus on creating a sense of urgency and exclusivity.


    This episode is full of information for anyone involved in event planning, marketing, or sales, providing actionable insights and proven strategies to increase both attendance and revenue. Be sure to tune into this episode for a deep dive into making your events more profitable and aligned with your values. Your next event could be just a few strategic steps away from massive success!


    Want to connect with Stacey?


    Website: https://www.staceyannhall.com/index?


    Book: https://www.staceyannhall.com/selling-from-your-comfort-zone-book


    Facebook: https://www.facebook.com/staceyhall1/


    Twitter: https://twitter.com/GoForYesSuccess


    Instagram: https://www.instagram.com/successwithstaceyhall/


    LinkedIn: https://www.linkedin.com/in/staceyhall1/


    If you'd like to be a guest on the High Profit Event Show, click HERE.

    30 min
  • 29 - How to Make Six Figures with Your First Virtual Event with Jeff Buehner

    Welcome to another episode of "The High Profit Event Show" with your host, Rudy Rodriguez. This week, we are diving deep into the world of ancient wisdom and modern success with our  guest, Jeff Buehner, the author of "Sultan's Seven Secrets." Jeff's journey from a hardworking concrete contractor to a celebrated entrepreneur and educator is nothing short of remarkable. His insights and experiences offer invaluable lessons on personal growth, entrepreneurship, and the transformative power of ancient principles in achieving success in today's world.

    Growing up in a small town with the belief that hard manual labor was the only honorable way to earn a living, Jeff's life took a dramatic turn when he stumbled upon the writings of Sultan Musa of Mali. This discovery led him on a path of enlightenment, uncovering the "Sultan's Seven Secrets" that propelled the Mali kingdom from poverty to prosperity and turned Sultan Musa into the richest man who ever lived. Jeff has since dedicated his life to teaching these principles, sharing the wealth of knowledge that has been instrumental in his success, including conducting a six-figure virtual event on his first try.


    In this episode, Rudy and Jeff explore the story of Sultan Musa of Mali and the powerful lessons derived from his life. Jeff delves into how the ancient wisdom of the Sultan's Seven Secrets can be applied to personal development, entrepreneurship, and effective communication and business strategy. His approach is grounded in honesty, sincerity, and the transformative power of positive visualization, which he credits for attracting the necessary resources and opportunities for success. Jeff's story is a testament to the impact of mindset and belief in achieving financial independence and how ancient principles can inform modern business practices and personal growth.


    Listeners will also gain insights into the challenges and lessons learned from Jeff's journey, including the importance of taking action despite uncertainty and the continuous process of learning and growth in entrepreneurship. Jeff emphasizes the language of the gods, a concept he learned from Sultan Musa's teachings, which highlights the power of feelings and intentions in shaping our reality. This episode is packed with motivational tales, practical advice, and ancient wisdom that promises to inspire and guide listeners in their quest for success and fulfillment.


    For those intrigued by Jeff's journey and the Sultan's Seven Secrets, be sure to check out his book, available at sultans7secrets.com, where he offers this treasure trove of knowledge for a nominal fee, aiming to share these life-changing principles with as many people as possible. Join us on "The High Profit Event Show'' as we uncover the secrets to success, personal development, and the art of leveraging ancient wisdom in our modern lives. Don't miss this enlightening conversation that bridges the gap between history and the hustle of today's world.


    Want to connect with Jeff?


    Website: https://jeffbuehner.com/optin1708538317773


    Book: https://sultans7secrets.com/optin-594406271684970035604


    LinkedIn: https://www.linkedin.com/in/jeff-buehner-4710a71aa/


    Instagram: https://www.instagram.com/jeff_buehner/?hl=en


    Twitter: https://twitter.com/Jeff_Buehner?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor


    YouTube: https://www.youtube.com/channel/UCNisQCjX9RyTHUPy31OQpZw


    If you'd like to be a guest on the High Profit Event Show, click HERE

    35 min
  • 28 - How to Create VIP Relationships Through Events with Gathering The Kings' Chaz Wolfe

    This week on the High Profit Event Show, host Rudy Rodriguez sits down with Chaz Wolfe, the founder of Gathering the Kings. Chaz's journey starts with growing up with a single mother to becoming a serial entrepreneur and building multiple seven-figure businesses. His work with Grant Cardone and his dedication to creating impactful, VIP client relationships through his mastermind and events show his ability for nurturing growth and community among entrepreneurs.

    In this episode, Chaz shares the importance of building meaningful relationships, personal connection and community building through events. He shares his extensive experience in sales, operations, and education, and the role of intentionality and excellence in event planning. Chaz's unique approach to creating intimate, value-packed events that create connections and mutual growth among attendees are the highlight of the conversation.


    The top three topics that encapsulate this episode are:


    • Chaz Wolfe's Entrepreneurial Journey: From his beginnings to achieving success in the business world, Chaz's story is a reminder of the impact of resilience, work ethic, and the drive to make a difference.
    • The Art of Building VIP Client Relationships Through Events: Chaz's strategies for creating events focusing on intimacy, value, and transformational experiences that create long-term relationships.
    • Intentionality in Event Planning and Execution: Insights into Chaz's approach to event planning, ensuring every detail is aligned with the goal of delivering value and creating a strong community.


    You will leave with an understanding of the importance of relationship-building in business and the power of well-crafted events. Chaz Wolfe's insights offer valuable lessons for entrepreneurs at any stage of their journey. Success is not just about income but about the connections we build and the impact we create.


    Want to connect with Chaz?


    Gathering the Kings website: https://www.chazwolfe.com/gathering-the-kings.html


    Gathering the Kings Podcast: https://www.chazwolfe.com/gtk-podcast.html


    Chaz Wolfe’ss website: https://www.chazwolfe.com/


    LinkedIn: https://www.linkedin.com/in/chaz-wolfe-86767054/


    Facebook: https://www.facebook.com/chazwolfe/


    Gathering the Kings Instagram: https://www.instagram.com/gatheringthekings/


    Chaz Wolfe’s Instagram: https://www.instagram.com/chazwolfe/?hl=en


    TikTok: https://www.tiktok.com/@chazwolfe_kings


    If you'd like to be a guest on the High Profit Event Show, click HERE

    37 min
  • 27 - How to Convert 75% of Your Event Attendees Into Clients with Mommy Income's Kristin Ostrander

    In this week's episode of The High Profit Event Show, host Rudy Rodriguez sits down with Kristin Ostrander, the founder behind mommyincome.com. With a background spanning nearly 19 years in the e-commerce space, Kristin's journey from a mother seeking supplemental income to the leader of a seven-figure business is nothing short of remarkable. Her story is not just about personal triumph but also a testament to her dedication to teaching others the keys to replicating her success, particularly through the strategic use of events since 2017.

    Kristin opens up about her initial foray into e-commerce, driven by the necessity of supporting her young family during the lean winter months typical in the Midwest. Her evolution from selling on eBay to becoming a significant presence on Amazon showcases the potential for growth within the online retail world. Moreover, Kristin's pivot to hosting her events arose from a desire to impact her audience on a more personal level, addressing a gap she noticed in traditional conferences and seminars.

    The conversation delves into the nuances of creating events that not only impart knowledge but foster a hands-on learning environment, leading to direct application and deeper understanding for attendees. Kristin shares invaluable insights on the marketing strategies that have enabled her to fill event spots consistently, emphasizing early planning, understanding the audience's pain points, and leveraging social proof through testimonials.

    One of the most enlightening parts of the discussion revolves around maintaining engagement post-event. Kristin illustrates how she has successfully converted a staggering 75% of event attendees into clients through a membership group designed for continuous learning and community building. This approach not only keeps the conversation going but also supports clients in implementing new strategies and overcoming challenges encountered along the way.

    Kristin also touches on her personal journey, highlighting her resilience through significant challenges, including overcoming debt and foreclosure. Her book, Dream Big Step Small, encapsulates her philosophy of achieving big dreams through consistent, small steps, a message that resonates deeply with entrepreneurs at all stages of their journey.

    Listeners will come away from this episode not only inspired by Kristin's story but armed with practical strategies for leveraging events for business growth, building lasting client relationships, and the importance of persistence and small steps in achieving significant goals.

    For those eager to dive deeper into Kristin's teachings, her weekly podcast, The Amazon Files, offers a wealth of information on e-commerce and entrepreneurship. Additionally, her book, available in various formats including Audible, provides a step-by-step guide for those looking to replicate her success in their entrepreneurial endeavors.

    Don't miss this compelling episode with Kristin Ostrander on The High Profit Event Show. Click the link to watch the full episode and join us in discovering the transformative power of events in the world of e-commerce.

    Want to connect with Kristin?

    Website: https://classes.mommyincome.com/

    Book: https://www.amazon.com/Dream-Big-Step-Small-Overwhelm-ebook/dp/B07R76H3KW?ref_=ast_author_mpb

    LinkedIn: https://www.linkedin.com/in/kristin-ostrander/

    Instagram: https://www.instagram.com/mommyincome/

    Youtube: https://www.youtube.com/@MommyIncomekristin

    Facebook: https://www.facebook.com/kristin.ostrander/

    If you'd like to be a guest on the High Profit Event Show, click HERE

    34 min
  • 26 - How to Monetize Your Event with Publicity with Jill Lublin

    In this episode of The High Profit Event Show, we welcome Jill Lublin, a globally recognized expert in publicity and media strategy. With over 25 years in the field, Jill has worked with some of the biggest names in business and personal development, including Tony Robbins, Les Brown, Lisa Nichols, and Jack Canfield. Having spoken on countless stages and led over a thousand events, both in-person and virtual, she brings a wealth of knowledge on how to use publicity, event structure, and ethical selling to create high-impact, high-profit events.

    Jill shares her personal journey into the world of publicity and events, including the challenges she faced when transitioning from one-day workshops to multi-day virtual summits. She opens up about overcoming fears, learning how to maintain energy throughout multi-day events, and the strategies she’s refined over time to maximize audience engagement and conversions. She credits structured planning and expert coaching for helping her develop a powerful event framework that keeps attendees engaged while increasing revenue.

    One of the key takeaways from this episode is the power of publicity in event success. Jill explains why publicity isn’t just about promoting an event but about positioning yourself as an expert that the media and potential attendees are naturally drawn to. She offers actionable strategies, such as leveraging press releases, writing expert articles, and utilizing social media groups to organically expand an event’s reach and credibility.

    We also dive deep into crafting an effective event flow. Jill shares her hard-earned lessons on what keeps audiences engaged, from optimizing breaks to ensuring attendees stay present with cameras on. She reveals her methods for gamifying participation and implementing a structured approach to maintaining high energy levels throughout the event. If you’ve ever struggled with audience retention, these insights will be a game-changer.

    Perhaps the most valuable discussion revolves around the art of ethical selling. Jill admits that early on, she made the mistake of over-delivering—what she calls “fire-hosing” attendees with too much information—without allowing space for conversions. She discusses the psychology behind strategic silence, the importance of scripting sales invitations, and how to transition seamlessly from teaching to making a compelling offer without feeling pushy. Rudy expands on this by emphasizing the importance of certainty in sales and how structuring an intentional buying window can significantly increase conversions.

    If you’re an event leader looking to attract more attendees, boost engagement, and increase sales without feeling salesy, this episode is packed with strategies you can implement right away. Jill’s insights on publicity, event flow, and ethical selling will help you create events that don’t just educate—but convert.

    Want to connect with Jill Lublin?

    Free Gift: https://jilllublin.com/action-guide/


    Website: https://jilllublin.com/


    Facebook: https://www.facebook.com/jilllublin


    Instagram: https://www.instagram.com/jilllublin/


    LinkedIn: https://www.linkedin.com/in/jilllublin

    If you'd like to be a guest on the High Profit Event Show, click HERE

    22 min
  • 24 - How To Get More People To Show Up To Your Event with Costa Rica's Call Center's Richard Blank

    In this episode, your host, Rudy Rodriguez, speaks with Richard Blank, CEO and Founder of Costa Rica's Call Center. CRCC is a state of the art BPO telemarketing outsource company that works all over Central America training telemarketing employees.

    To learn more about Richard's work visit, https://costaricascallcenter.com/en/costa-ricas-call-center-2/

    If you'd like to be a guest on the High Profit Event Show, click HERE

    27 min
  • 23 - How to do Profitable Virtual Events That Align With Your Purpose with Be The Dream Unlimited's Tiamo De Vettori

    In this podcast episode, Rudy Rodriguez talks to Tiamo about his experience with events, both virtual and live. Tiamo has been doing events for more than ten years and has made millions of dollars from them. He says that it's important to focus on making an impact on people's lives instead of just trying to sell things. He believes that leading with love and authenticity is the best way to connect with people and create lasting change.

    Tiamo recently hosted a virtual event for musicians, and he made sure to ask himself how he could make the greatest impact on attendees' lives. He thinks it's important to create an emotional experience for attendees because people are more likely to remember how they felt than the specific information they learned. Tiamo says that leading from a place of love and focusing on making a genuine impact is the key to success in the world of events and speaking.

    He doesn't set goals for his events because he thinks it can lead to disappointment and a diluted experience. Instead, he focuses on setting intentions and surrendering to the divine plan. He believes that the ultimate outcome is changing lives, and when he concentrates on that, sales tend to happen on their own. Tiamo encourages everyone to trust the process and let go of the need to control outcomes, which can lead to more successful events and a more fulfilling experience for all involved.

    Tiamo also talks about the importance of talking about something that one truly loves during an event. He says that this enthusiasm will translate to the audience. He recommends finding the overlap between what you love, what you're great at, and what people are willing to pay you for. Tiamo explains that leading an event requires surrendering to the power of the moment and focusing on the needs of the audience and community. To enhance this skill, he recommends reading "The Surrender Experiment" by Michael Singer.

    He believes that finding your purpose is important, and he uses a Japanese concept called Ikigai to help participants assess where they are on a scale of alignment with their soul's purpose. By the end of the event, participants revisit their Ikigai score and see their progress, which may inspire them to work with the speaker to attain their purpose faster. Tiamo believes that working with him can save participants at least ten years of trial and error. The event's success is attributed to the speaker's passion for their topic and their focus on purpose and value, rather than sales goals.

    Tiamo's next challenge is transitioning into a purely spiritual space with his seminars and writing a book titled "Joy First." His ultimate goal is to help people live their highest purpose and experience joy, which he believes leads to better health and relationships. He encourages vulnerability in seminar leaders and hopes his message has a lasting impact on people's lives.

    In conclusion, Tiamo's interview provides valuable insights into leading a profitable virtual event and staying true to your purpose. He recommends finding the overlap between your passions and what people are willing to pay for, surrendering to the power of the moment, and focusing on the audience's needs. Through his work, Tiamo hopes to inspire others to live their highest purpose and experience joy in their lives.

    Want to connect with Tiamo?

    Website: https://www.tiamomusic.com/

    YouTube: https://www.youtube.com/user/tiamovideo

    Facebook: https://www.facebook.com/tiamodevettori/

    Instagram: https://www.instagram.com/tiamo_devettori

    If you'd like to be a guest on the High Profit Event Show, click HERE

    35 min

About High Profit Event Show

From the publisher's feed

V.E.S.T. Your Virtual Event Sales Team founder and High Profit Event Show podcast host, Rudy Rodriguez has started podcasting this year and has started out on guest podcasts since 2021 himself.