High Volume Hiring

A key to a successful recruitment advertising campaign is getting the right opportunity in front of the right candidate at the right time. But what if the right candidate isn't actively searching for a job, or isn't using the media that you're using? 

Today's guest, Sam Beiler of Boostpoint, comes at the problem with an unusual approach: instead of trying to force these candidates to find and apply through traditional sources like job boards or LinkedIn, reach them in an efficient, effective manner through Facebook, Instagram, and even TikTok. 

Our cohosts, Steven Rothberg of College Recruiter and Jeanette Leeds find out from Sam the surprising answer that explains why they're not currently working with LinkedIn, what campaigns work well on social, and how one advertiser gets 10 times as many hires as another by better understanding how to market their high volume roles on social media sites.

We believe that the vast majority of employers, especially the larger ones that do the bulk of high-volume hiring, want to pay, reward, and advance their employees fairly and consistently. But how do they know what fair is, and how do they communicate that to their employees?

Join Cohosts Steven Rothberg of College Recruiter and Jeanette Leeds as they interview Nancy Romanyshyn of Syndio, which builds expert-backed technology that helps companies measure, achieve, and sustain workplace equity.

And thank you to our sponsor, idibu, for providing many of the world's leading employers with software that allows employers to distribute jobs from their ATS to their favorite job boards with just a few clicks.

Podcast home page: https://www2.CollegeRecruiter.com/

Host: Steven Rothberg of College Recruiter job search site / stevenrothberg

If you love listening in on conversations that blow your mind due to something brilliant said, then you're going to love this episode.

Katrina Kibben of Three Ears Media joins cohosts Steven Rothberg of College Recruiter and Jeanette Leeds. Kat is, without a doubt, a brilliant recruitment marketer, including but not at all limited to writing effective job posting ads. Why? Plenty of reasons, but chief among them is that Kat knows what questions to ask and then really knows how to listen not just to the answers, but to specific parts of the answers.

By the end of today's episode, sponsored by job distributor idibu, you'll understand that AI-generated job posting ads are no better than copying and pasting a posting for a similar job offered by another employer and, more importantly, what a better approach is.

Podcast home page: https://www2.CollegeRecruiter.com/

Host: Steven Rothberg of College Recruiter job search site / stevenrothberg

There's been a lot of talk in the TA tech space about the Mobley vs Workday lawsuit. Mobley, a Black man, alleges that he was discriminated against by Workday's AI-powered ranking system as it caused him to be rejected by 100+ employers who use the Workday ATS.

Cohosts Steven Rothberg of College Recruiter and Jeanette Leeds are joined for this special episode by John Sumser, VP of Marketing for Salary.com and one of the world's foremost experts in AI for HR tech, and Heather Bussing, an employment lawyer, law professor, analyst, writer, editor, and author of the book, "Get Pay Right: How to Achieve Pay Equity that Works"

Do all ATS rank candidates so some are effectively or actually rejected by the software? No, but some do. Does that create legal liability for the employer and TA tech vendor? Possibly. Is the lawsuit and the position taken on it by the EEOC the end of the story? Probably not, as it seems to be only the beginning.

David Tell, the Co-Founder of Kwal, joins Cohosts Steven Rothberg of College Recruiter and Jeanette Leeds to learn more about generative, artificial intelligence, voice agents and how they can save employers time and money by allowing them to interact, by phone, with thousands of candidates in a personalized manner.

One use case is hiring for call centers, as those customer service representatives need to be comfortable speaking on the phone, but David also shares with us other industries where the tech has met with success including construction and even nursing.

Big thanks for our sponsor, idibu, for helping to make this and other episodes possible. If you're hiring a lot and therefore likely advertising a lot, you're going to want to check out idibu's ability to automate the distribution of your jobs from your ATS to just about every major job board.

Podcast home page: https://www2.CollegeRecruiter.com/

Host: Steven Rothberg of College Recruiter job search site / stevenrothberg

Cohosts Steven Rothberg of College Recruiter and Jeanette Leeds are joined today by Alex Cramer, Vice President of People and Places for Enable, a B2B, rebates, management company.

Enable has about 700 employees in five countries and 23 U.S. states. And it also has one of the most thoughtful and powerful onboarding programs that our cohosts have heard about. The success of their program isn't an accident and has required a lot of effort, but it is also a key to their culture, the success of their employees, and the success of their business.

Join us as we talk about how to make every hire feel special right from their first moment as an employee, even if that first moment is shared by dozens of other new employees.

Podcast home page: https://www2.CollegeRecruiter.com/

Host: Steven Rothberg of College Recruiter job search site / stevenrothberg

Industry veteran and thought leader, Adam Godson, joins us today to talk about how conversational AI -- essentially smart chatbots -- is massively improving the hiring process for those on both sides of the process.

Adam is the CEO of Paradox, whose clients include many of the world's most prominent brands, including McDonald's.

Together with Adam, Cohosts Steven Rothberg of College Recruiter and Jeanette Leeds talk about some of the biggest benefits of using software to automate many of the most time-consuming tasks in recruitment such as scheduling interviews as well as the paradox that the use of good software to do that actually increases the amount of time that the humans in the process can spend with each other to ensure that the best candidates are hired into the best jobs.

Podcast home page: https://www2.CollegeRecruiter.com/

Host: Steven Rothberg of College Recruiter job search site / stevenrothberg

Cohosts Steven Rothberg of College Recruiter and Jeanette Leeds are joined today by the one and only Bas van de Haterd, who calls himself a professional snoop and shares with us two of the coolest, high-volume hiring efforts that he's seen in The Netherlands.

One involves a recruitment program for a retail pharmacy with locations practically around the corner from every household. They're now hiring people in pairs instead of one at a time.

The second involves the Dutch postal service, which determined exactly what made a postal delivery person a "quality" hire, accidentally discovered that the local hiring managers measured that differently, and then rolled out nationally the measure that best represented quality.

Oh, and along the way, Bas shares with us a little advice from the book that he recently coauthored with Kevin Wheeler, Talent Acquisition Intelligence.

Podcast home page: https://www2.CollegeRecruiter.com/

Host: Steven Rothberg of College Recruiter job search site / stevenrothberg

In an episode that Cohosts Steven Rothberg of College Recruiter and Jeanette Leeds will long remember, we're joined by Hilke Schellman, Professor of Journalism at New York University and author of The Algorithm.

Hilke's book, which reads like a novel, makes the case that technology in the world of hiring is often a very good thing, including some of the new uses of artificial intelligence. But that doesn't mean that all products are well-designed. Some are based on nothing more than pseudoscience, despite the claims from the vendors saying otherwise.

As a buyer of HR tech, what questions should you be asking? What risks do you face if you don't?

Podcast home page: https://www2.CollegeRecruiter.com/

Host: Steven Rothberg of College Recruiter job search site / stevenrothberg

Our illustrious Cohost, Jeanette Leeds, decided that a trip to Las Vegas was important but apparently didn't communicate to her airline the importance of that flight leaving on time. Sadly, instead of joining us from Sin City, Jeanette was unable to join for today's episode as she's at about 35,000 feet. 

Our other Cohost, Steven Rothberg of College Recruiter, was joined by Kate Bischoff of k8bisch LLC. She's one of those rare people who is both an expert in matters related to human resources as well as employment law. Who better to explain the potentially game-changing rules related to the Federal Trade Commission's new rule that promises to eliminate non-competes? Or are those changes even game-changing at all? Or even going to happen at all?

Podcast home page: https://www2.CollegeRecruiter.com/

Host: Steven Rothberg of College Recruiter job search site / stevenrothberg