We welcome the all women founding team: Nyx, Xuannü, Aletheia, Aradia, and Keridwen behind Crypto Coven to the show! Crypto Coven is a unique set of witch NFT’s which will give holders access to an immersive, narrative-driven digital-world. We discuss the origin of CryptoCoven and geek on how every aspect of the project, from witch silhouettes to colors to astrological signs, and the minting process itself were customized to be as diverse, inclusive, and accessible possible.

Find CryptoCoven at:

• Website: https://www.cryptocoven.xyz
• NFT’s: https://opensea.io/collection/cryptocoven
• Twitter: https://twitter.com/crypto_coven
• IG: https://www.instagram.com/crypto_coven
• How to mint: https://www.cryptocoven.xyz/guide

In this episode, we discuss:

• The story behind choosing witches and the Crypto Coven name
• The lore behind each high witch’s name
• Community building: How the high witches asked the community for mood boards and articulations (witch descriptions) and used these to weave custom styles and items into each witch archetype so the community would see their fingerprints throughout the collection. How they found the mood boards to be "Asking for proof of humanity through proof of taste"
• How Savage x Fenty inspired the High Witches to create as diverse and distinct a set of NFT’s as possible. How they wanted to enable people to see as wide a range of women as possible, so that it resonates and people can find art that looks like them.
• Why they created such a detailed minting guide and why they think they were so successful onboarding people new to NFT’s to CryptoCoven.
• “Enjoying seeing femininity become part of the default assumption versus an exception”
• Why the High Witches have a purposefully vague road map and prefer "showing rather than telling"
• How Neopets - https://www.neopets.com was a big inspiration from the High Witches’ past
• The process and story behind how they landed on their minting process:
  • How they researched and decided on their specific mint process
    • https://www.paradigm.xyz/2021/10/a-guide-to-designing-effective-nft-launches
    • Dutch auction - https://medium.com/geekculture/what-is-a-dutch-auction-and-why-it-matters-in-the-nft-space-59d5d26369f9
  • Methods used to prevent people from buying witches just based on rarity
  • How the community reacted and discussions they had when people learned about the minting process.
  • How they dealt with and felt about different community expectations.
• How they customized every aspect each witch and the roll out process
  • The thought process behind creating witch archetypes and building their divination quiz: https://www.cryptocoven.xyz/divination
  • How they used code to make witch silhouettes, colors, items, and attributes as diverse and distinct as possible.
  • How they generated unique names, articulations and lore by sourcing turns of phrase from their community and plugging it into AI in batches until they created unique, amusing names like “mint mint”
• What the future of Crypto Coven could bring

We're introducing a new series where Will, Lee, and Andrew Learn about Web3. This is a pivotal moment in time where Web3 has exploded and a lot of smart people we know are dropping their careers to transition into Web3. This is a series where we bring friends on to learn about what's happening.

Previous Will, Lee, and Andrew Learn about Web3 Episodes:

• Will, Lee & Andrew Recap After 25 Episodes and Starting a Learning Web3 Series
• #27 Yoshi Luk: Exploring DeFi (Decentralized Finance)
• #28 Evan Lai: How to Get Started Learning About Web3
• #31 Jay Chang: Cofounding Genopets. A Play-to-Earn NFT Game on Solana.
• #32 Shalin Pei: Coinbase Designer. Unlocking a Playground for Creativity.
• #33 Howie Zhang: Designing an NFT Game Economy as a Quant Analyst
• #34 Li Ouyang: Discovering an NFT Community She's Passionate About
• #36 Peter Ng: Designing Spatial. The Airbnb for NFTS
• #37 Katherine Liu: Onboarding the Next Million Artists into Web3

Resources to learn more:

• Read Chris Dixon: Why Web3 Matters
• Listen to Tim Ferriss' episode with Chris Dixon and Naval Ravikant on Web3
• Listen to #14 Elliot Chun: Making the World a Better Place with Blockchain