Higher Up Podcast

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 In this episode, we explore how lessons from our childhood coaches continue to shape our leadership today. From punctuality to staying true to fundamentals, we examine five coaching habits that can transform any team.

Drawing from The 5 Coaching Habits of Excellent Leaders by Lee and Julie Colan, we look at how clarifying expectations, asking questions, involving others, measuring what matters, and showing appreciation can foster a culture of trust and accountability.

Whether you're leading a business, a church team, or your family, this conversation will challenge you to lead from the inside out. What lessons did your coaches teach you about leadership that still apply today?

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What can a $1.50 pimento cheese sandwich teach us about world-class customer service? A lot if you're at the Masters Tournament.

In this episode, we unpack what Augusta National gets right about the customer experience, from spotless restrooms to screen-free serenity, and how those small details add up to something unforgettable. Benji shares his firsthand experience attending the Masters, and we explore how intentional, friction-free service turns everyday moments into stories worth sharing.

If you're a business leader, team builder, or care about creating meaningful moments for others, this one’s for you. Season Three of Higher Up starts here with a masterclass in service excellence from one of the most exclusive events in the world.

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We’re back, and this episode is the most authentic one yet, pulling back the curtain to show you what leadership and business ownership truly entail, especially when life gets a bit messy. From an inspiring story at Buffalo Trace Distillery in Kentucky to a listener’s heartfelt message that changed everything, this episode ushers in a new season filled with genuine conversations, fresh perspectives, and a revitalized sense of purpose.

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In this episode, we’re getting real about the moment we realized our long list of 22 core values was just... noise. 

So we started over.

We walk you through how we narrowed it down to 7 values that mean something and how they guide every part of our business:

• Honor God. 
• People First. 
• Extreme Ownership. 
• Pursue Excellence. 
• Relentless Execution. 
• Data Wins. 
• Win as a Team.

This isn’t just about writing values on a wall. It’s about building a culture where they come to life, from hiring to coaching to performance reviews.

If you're a business owner, team leader, or just trying to build something lasting, this episode will help you rethink what values really mean in action.

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Ever feel like your company’s core values are just words on a wall? In this episode, Brady and Benji get real about how their team went from 22 forgettable core values to 7 that actually mean something.

It all started when no one on their leadership team could remember the values. Instead of ignoring the problem, they tore it all up and started over, leading to tough conversations, major self-reflection, and real change.

You’ll hear why values lose impact when there are too many, what it looks like to lead with honesty instead of ego, and how involving your team can totally shift your culture.

If you’re a leader, business owner, or just someone who cares about building a healthy team, this episode is packed with real talk and practical takeaways.

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What separates good leaders from great ones? Data. In this episode, Brady and Benji break down why tracking the right numbers leads to smarter decisions in business and life.

From coaching softball to leading a restoration business, they share real examples of how data transformed their results—like turning a 31% win rate into a championship team. They also explore how industry leaders like Chick-fil-A use metrics to optimize customer experience and how tracking response times and communication efficiency has improved their own success.

Beyond business, they dive into why Google reviews matter more than you think, how employee feedback strengthens culture, and how their “Coffee with the CEO” program gathers game-changing insights. The key? Start small, track 1-3 meaningful metrics, apply what you learn, and watch the impact.

If you’re ready to level up your leadership and make decisions based on facts instead of feelings, this episode is your blueprint. The numbers don’t lie—are you paying attention?

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What if the secret to achieving massive success isn’t just about working harder but thinking differently? In this episode of the Higher Up Podcast, we explore the groundbreaking ideas from 10X Is Easier Than 2X by Dan Sullivan and Dr. Benjamin Hardy. Many assume that doubling their success (2X) is the safest route, but what if striving for 10X requires less effort? 

We discuss how aiming higher brings clarity, simplicity, and leverage elements that smaller improvements often overlook.

✅ Discover how cutting out distractions opens up time for what truly matters

✅ Uncover why the top 20% of your efforts lead to 80% of your results (Pareto Principle)

✅ Learn about the mindset shift that sets 10X thinkers apart from those who remain at 2X

We also highlight inspiring real-world examples like Henry Ford’s innovative assembly line and Steve Jobs’ groundbreaking iPod transformation, demonstrating that true innovation stems from reimagining possibilities rather than just enhancing what's currently available.

If you’re a business leader, entrepreneur, or anyone eager to elevate your journey, this episode will inspire you to stop playing small and start thinking big!

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In this episode, we’re diving deep into the C12 tri-value model again, focusing on economic, team, and spiritual values to help you build a financial legacy that truly matters.

We break down budgeting in a way that empowers rather than restricts, taking inspiration from thought leaders like Dave Ramsey and Howard Dayton to give you practical steps toward financial freedom. Plus, we share real-life stories that highlight the importance of financial stewardship and passing down lasting values to the next generation.

In today’s consumer-driven world, financial pressure makes it easy to feel overwhelmed. But with the right mindset and tools, you can take control of your finances, protect your future, and align your money with your mission.

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We're breaking down the power of stewardship in leadership because managing money well isn’t just about numbers but also about freedom. 

Ever feel like budgeting is just another restriction? Think again! We’ll show you how smart financial planning can actually bring clarity and peace of mind, both personally and in business. Inspired by experts like Mike Michalowicz, Greg Crabtree, and Dave Ramsey, we’re sharing practical insights to help you build a strong financial foundation. 

But stewardship isn’t just about money, it’s about how we use our skills, character, and influence to lead effectively. We’ll explore the lessons from the parable of the talents and dive into the C12 tri-value model, which connects financial success, team growth, and spiritual purpose. Plus, we’ll highlight helpful tools like Tiller Money Foundations and wisdom from Howard Dayton to help you create a roadmap for financial stability.

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Part two of our goal-setting series covers frameworks used by Brady, notably SMART and FAST. These frameworks transform vague goals like improving health into clear, actionable steps. Brady emphasizes setting specific, measurable, achievable, realistic, and timely targets for 2025. Applying these strategies allows you to break down broad objectives into manageable actions, fostering progress in personal and professional domains.

Explore the synergy between faith and goal setting through experiences highlighting the integration of spiritual values into ambitions. Learn how our restoration company uses intentional meetings and realistic targets to maintain momentum and achieve success. Discover broader applications of these frameworks, driving non-profit success, as seen with the Isaacson Foundation. We encourage applying these techniques for thoughtful goal-setting aligned with personal aspirations and community impact.

Consistency is crucial; leadership expert Craig Groeschel stresses daily focus and commitment. As 2025 approaches, remember that progress involves steady steps toward your dreams. Whether in digital marketing or faith, accountability, and regular check-ins propel you toward success. Let's embrace a purposeful life together, using strategies to set goals and achieve them.