“What is societal progress? I think the last 70 years, clearly, in the post World War II period, we have been thinking of economic growth and have been equating that with societal progress. To an extent of course that's right. To an extent, we need this economic growth to lift people out of poverty. We’ve kind of lost the reasoning. We have been following only this economic growth paradigm measured by the GDP, the Gross domestic product and we have forgotten that it measures many things, but it doesn't actually measure progress. It doesn't measure how healthy people are, how educated they are, how clean the environment is, how safe it is, how secure it is. Interestingly, even Simon Kuznets who conceptualized GDP knew this, but it somehow happened. I’m not saying the GDP is a measure we shouldn't be using, it has its values clearly, but it shouldn't be the only measure that we are focusing on. There are some countries and some cities also who have set alternative or additional goals.

 I feel that there was a time around 5 to 10 years ago when a lot of people were talking about this. There were a lot of initiatives and I feel that it's still there. Bhutan is mentioned a lot as a country with an alternative framework to measure progress, namely the gross national happiness, which is very much built on these indicators that cover what I've just said. Education, healthcare, housing, security, and community. So it's clearly also about making people understand that we're not asking anyone to lead a life that's worse than the life that they've been leading before. It’s just changing to a much fuller realization of what is actually good for you. And it's a difficult position because who are we to tell people what's good for them, but to the extent, we can measure that. We can measure burnout rates. We can measure mental health issues. We can measure addictions to mobile phones. It’s something where we really need to do a lot to transform those mindsets and, in the end, understand that sustainability is about making their lives better and not worse.”

Alice Schmidt is a global sustainability advisor who has worked in 30 countries on 4 continents with 70+ organisations of all shapes and sizes. She has a deep passion for creating opportunities and win-wins across the social, environmental and economic spheres. Many of her experiences are highlighted in the new book “The Sustainability Puzzle: How Systems Thinking, Climate Action, Circularity and Social Transformation Can Improve Health, Wealth and Wellbeing for All”.
· www.aliceschmidt.at
· www.sustainability-puzzle.org
· www.oneplanetpodcast.org
· www.creativeprocess.info