On this episode of Highway to Hoover, Joe Healy is joined by Nathan Wooldridge of Peak Events, the event company behind the early-season tournaments in Frisco, Round Rock, Jacksonville and Las Vegas. They discuss the history of the company, what goes on behind the scenes in putting these events on, how they chose the host cities for the events and much more.

00:00 Introduction and Programming Note

00:47 Welcome and Guest Introduction

01:34 History of Peak Events

03:49 Challenges and Successes of Organizing Tournaments

05:24 Philanthropic Partnerships

08:05 Behind the Scenes of Tournament Organization

16:43 Networking and Building Relationships

22:47 Future Events and Market Strategies

29:39 Conclusion and Farewell

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