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Highway to Sell: Amazon PPC Insights
Highway to Sell: Amazon PPC Insights episodes
- 16. Industry Spotlight - with Vince Montero from Helium 10
In today's episode we are joined by Vince Montero a PPC product manager for Helium 10, and one of the spearheads of the new ad platform at ADtomic. He highlights the importance of advertisers understanding their own advertising and the positive impact of this when using available third party tools. Vince also shares some beneficial PPC tips as well as his excitement for the upcoming Helium 10 enhancements.
56 min - 15. Is it Time for DSP?
In this weeks episode George Roberts, Tom and Helen discuss the numerous benefits of Amazon's DSP. Tune in to hear;
- Who Amazon's DSP is available to
- How to utilise the features available
- Top tips and much more
Tune in and subscribe so you never miss an episode!
51 min - 14. Industry Spotlight - PPC Scope with Brian Johnson
In today's episode we are joined by Brian Johnson, one of the founders of canopy management and a PPC expert. He recounts his journey into PPC, discusses his facebook groups, and his advice for PPC success.
1 hr 1 min - 13. Industry Spotlight - Destaney Wishon from BetterAMS
In this great episode we are joined by Destaney Wishon, ‘Queen of LinkedIn’. She shares about her journey into PPC, her working style and experience in the space, as well as some of her own advertising strategy.
49 min - 12. Industry Spotlight - Brent Zahradnik from AMZ Pathfinder
George & Tom are joined this week by special guest Brent Zahradnik from AMZ Pathfinder.
Tune in to hear Brent's journey through Amazon advertising, thoughts on remote working and under utilised areas of the Amazon advertising platform.
Subscribe today to never miss another episode.
53 min - 11. Industry Spotlight- Sean Smith from PPC AMS Accelerator
George Roberts is joined this week by Clear Ads CEO George Meressa and special guest Sean Smith.
Sean is the Founder of PCC AMS Accelerator, a fantastic course designed to help Amazon Sellers grow their brand, decrease ACoS and increase sales!Tune in to hear more about this amazing course and Sean's journey in the Amazon space. Hear insights from him about being a seller himself, common mistakes that sellers make, and even how he takes care of his own body and mind.Subscribe today to never miss another episode.47 min - 10. Industry Spotlight - Lazar Žepinić from Sellers Alley
This week George & Tom kick off a new series called "Industry Spotlights".
In this series, we will be hosting very special guests from the world of Amazon Advertising. They will be sharing their journey in the world of PPC and even sharing their top tips to help you navigate the advertising landscape.Our first guest is Lazar Žepinić from Sellers Alley. Lazar goes into depth about growing his agency from a one-man team, to a team of 75 in the space of 2 years! We discuss how sellers have had to adapt and learn quickly during the COVID-19 pandemic, mistakes that he often sees Sellers make with their PPC, and the hot topic: Amazon's DSP!Subscribe today to never miss a future episode!
47 min - 9. Top Tips About Bid Strategy
Join us this week as George, Tom & Helen dive into the details about the different bidding strategies available to you on Amazon.
From the automated bid strategies on offer to you when setting up a new campaign, to increasing your bids depending on where the ads are being placed.
This is the episode for you if you want to reduce your wasted spend and find those optimum bids!
45 min - 8. Why You Should Spend More Time Thinking About Match Types
Join George & Tom this week as they discuss the importance of thinking about which match types you should be using.
- When should you use broad, phrase & exact match?
- Does it matter which match type you use with negative keywords?
- Are there different levels of targeting within automatic campaigns?
Subscribe today to stay up to date with all the top PPC tips and never miss a future episode
39 min - 7. Meet the Team - George Meressa
George and Tom are joined by a very special guest this week.
George Meressa is the Director of Clear Ads and has been in Digital advertising since 2009, working on a wide range of services including Google, Amazon, Bing, LinkedIn and Facebook pay per click platforms. He has worked with thousands of advertisers across the world in numerous industries and sectors.Join us today as he discusses his journey through digital marketing, how he set up his own company and has navigated the landscape over the last decade.From challenges to success stories, George has plenty of insights for new and seasoned sellers.
46 min
About Highway to Sell: Amazon PPC Insights
From the publisher's feed
Explore 'Amazon Ads Highway to Sell,' a vital podcast for advanced Amazon sellers and FBA entrepreneurs. Every fortnight, we delve into Amazon PPC, DSP, and Seller Central, offering expert insights to…
elevate your RoAS and ROI. Our episodes feature strategic advice, real success stories, and exclusive interviews, empowering you in the realms of Amazon advertising, marketing, and entrepreneurship. Stay ahead in the competitive Amazon marketplace. Subscribe now for transformative tips and industry-leading knowledge to revolutionize your Amazon business journey!
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