Highway to Sell: Amazon PPC Insights

In this episode we explore everything keyword research. 

If you would like to know more about keyword research and other Amazon Advertising topics. Why not head over to our blog: https://clearads.co.uk/blog

And feel free to book a call with us on our website if you are interested in us working on your advertising strategies with you.

This week we are discussing what the Amazon honeymoon period is and how you can make the most of this period.

Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.

This week we discussed what we learned from Amazon prime day 2022. Every year we prepare well in advance, and after each, we review what went well and what didn’t quite go as well as we expected so that we know for next year and other prime-related events what we could improve on.

For those of you who missed prime day, didn’t have a Prime account and therefore didn’t realize this opportunity existed, it is a 2-day event with offers and discounts for members of Amazon Prime. Sellers have the opportunity to target Amazon Prime customers for two days with their best offers and deals. It’s a great way to gain visibility and potentially increase sales for a short period of time.

So how did we do this Prime Day? Was Amazon Prime Day a resounding success or was it costly and time-consuming? Did we find any trends on what was working well? And things that weren’t so good?

What tools do we use to analyze our Prime Day successes against competitors? How can sellers do this for themselves? And why is it beneficial for sellers to use us for advertising and analyzing sales over these periods?

What key takeaways would you note down for the next Amazon Prime event? And when is that… Just a quick reminder for people about the November Prime event and when to put key reminder dates in their diaries that sort of thing.

Thank you for listening. If you enjoyed this episode we would love you to share it with other Amazon sellers so that they too can benefit from all the interesting insights that we share. And if you or someone you know is interested in having us work on an advertiser account, book a call with us through our website https://clearads.co.uk or https://clearadsagency.com  and we will see if we can help you achieve your advertising goals.

Welcome to the Clear Ads Podcast Highway to Sell!  You’re listening to Tom Waghorn and Ronald Katamba.

We are back with another instalment of Highway to Sell where we discuss key topics and experiences with our in-house advertising team.

In this week's episode, we are going to deep dive into what makes for a great bid strategy. The key topics covered in this episode are as follows: 

Contact us through the book a call link on clearadsagency.com and request a call. We will review your requirements and see if we are the right fit for you and the magic happens after that!

If you enjoyed this episode please share it with your friends, colleagues and other Amazon sellers who you think would find it really useful.

We love to hear your feedback so please do let us know what you think of it on social media.

Welcome to the Clear Ads Podcast Highway to Sell!  You’re listening to Tom Waghorn and Ronnie Katamba.

We are back with another instalment to our Highway to Sell series where we discuss key topics and experiences with our in-house advertising team.

In this week's episode, we are going to deep dive into preparing for Amazon Prime Day.

Amazon Prime day is the biggest online retail holiday of the year and it is back again this year on the 12th and 13th of July. Sellers and shoppers know that this 48-hour event is a great way to capitalize on increased marketplace traffic and score steep deals and discounts, respectively. Prime Day 2021 saw a staggering $11B of goods sold, which translates to nearly $4M a minute. Now, who wouldn’t want to be part of that!

Prime Day 2020 and 2021 experienced challenges, and this year will be no different. Sellers are feeling the effects of inflation including Amazon’s new 5% fuel surcharge, actions taken by Amazon to rid of ageing FBA inventory in anticipation of Prime Day, and recent inventory limits imposed by Amazon, which have added to a feeling of uncertainty—and many brands are wondering whether or not spending and sales will be as successful as previous Prime Days.

This is why it is important to prepare well and adjust your strategy to make the most of your budget.

Sign up to our regular newsletter for more tips and info on how to make the most of Amazon Advertising

Elizabeth Greene is the co-founder of Junglr Agency – an Amazon PPC optimization agency. Today Elizabeth is joined by George Meressa the founder of Clear Ads and together they discuss various aspects of PPC advertising optimisation.

You can also find many other optimisation tips on the Clear Ads blog: https://clearadsagency.com/blog

Learn from industry experts Lazar Žepinić from Sellers Alley, Destaney Wishon from Better AMS and Michael Erickson-Facchin from Ad Badger

This webinar is designed for Amazon Sellers to deep dive into metrics that can help drive Amazon sales through advertising. Learn what metrics are key for making the right decisions based on the business goals that you have along with many tips and tools that are used by industry experts.

Clear Ads are delighted to bring together some of the brightest Amazon focused advertising agency minds from around the world to help you learn from their experiences and expertise.

By the end of this webinar podcast you will have a much better understanding of what you need to do to increase sales and grow your Amazon business.

We are back with another instalment to our series ‘PPC roundtable’ where Clear Ads’ own expert account managers discuss all things Amazon PPC and uncover our best insights to help sellers make the most of their advertising. In this week's episode we will be discussing TACoS, ACoS and other KPI metrics, so let's jump straight into it.

If you want to find out even more about this topic we are running a PPC metrics webinar session on the 28th April. Register here to attend: https://www.eventbrite.com/e/amazon-ads-goals-metrics-what-do-they-mean-and-how-can-you-use-them-registration-317495526667

Get ahead of the crowd this week and pick up tips, tricks and trends that will help you with your Amazon advertising strategies. On this weeks episode we delve into the detail on:

Grab our ebook guides here for even more great content to help your business grow -  https://linktr.ee/clearads

On this week's episode we welcome Jon Tilley CEO of ZonGuru and a previous Amazon seller. Jon began his entrepreneurial journey in 2014 when he launched multiple private label brands on Amazon, which were all successful. He then went on to co-found ZonGuru, an Amazon FBA tool suite to help sellers achieve the same success.

In this episode we discuss:

Journey of Zonguru

If you found this episode interesting you may also enjoy our Top 10 Amazon PPC Tools blog post.