Highway to Sell: Amazon PPC Insights

Welcome to our podcast Highway to Sell! This week you will be hearing from Tom Waghorn and our guest Levi. In this episode, we will be talking about different approaches to surviving summer and its seasonality trends.

Here is a sneak peek of what we covered in this episode:

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠⁠https://clearadsagency.com/⁠⁠ and we will be happy to hear from you.

Welcome to the Clear Ads podcast Highway to Sell. In this episode, you will hear from our Head of Training Tom Waghorn, and our Head of Sales George Roberts. Today we will be discussing how you can best prepare for the upcoming Prime Day and what to expect. 

Here are a few of the topics we will be covering in this episode:

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠⁠https://clearadsagency.com/⁠⁠ and we will be happy to hear from you.

Welcome to the Clear Ads Podcast Highway to Sell. Today you will hear from our very own Tom Waghorn, Helen Robinson, and Morgan Gillam. In this episode, we will be discussing what went well in Q1 and how you can prepare for the upcoming Q2 holidays.

Here is a snippet of what was covered:

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠https://clearadsagency.com/⁠ and we will be happy to hear from you.

Welcome to the Clear Ads Podcast Highway to Sell. Today you will hear from our very own Tom Waghorn and our brilliant guests: Aaron Moreno, Brent Zahradnik, Destaney Wishon, and Sean Smith. In this episode, we will be discussing 7-figure selling on Amazon, and how you can take your business from 5 figures to 7.

Here is a snippet of what was covered:

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠https://clearadsagency.com/⁠ and we will be happy to hear from you.

Welcome to the Clear Ads Podcast Highway to Sell. You’re here with Tom Waghorn, Tara Anderson, and Alex Pugh. This week we are discussing how to improve your TACOS in a world where PPC costs are rising!

Here is a quick overview of what was covered:

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearadsagency.com/ and we will be happy to hear from you.

Highway to Sell podcast hosts, George Roberts and Helen Robinson, discuss the cannibalization of organic sales when evaluating PPC and DSP spending for advertisers. They advise advertisers to consider their goals and determine how much they want to spend on advertising and how aggressive they want to be to get into the top spots. And so much more!

Listen to the episode for some great insights and approaches to Amazon advertising. And if you want to know more about us or have a question pop over to our website clearadsagency.com

Welcome to the Clear Ads Podcast Highway to Sell. You’re here with Tom Waghorn, Head of Accounts at Clear Ads. As some of you know I’ve been away for a while, but now I’m back bigger and better than ever. This week we are continuing with our guest series with George Meressa and two amazing guests, Rich Goldstein and Shawn Hart.

Rich Goldstein is a patent lawyer and focuses on IPO protection and trademarks in the Amazon space. A fascinating and important topic for all Amazon sellers.  

Our second guest for this podcast is Shawn Hart. Shawn is the co-founder of post purchase pro and a highly successful Amazon seller in his own right. Their discussion today focuses on brand referrals and customer retention tools.

As always please share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in us working on an Amazon advertising account, book a call with us through our website https://clearadsagency.com and we will be happy to hear from you.

This week on highway to sell we talk all things inventory, influencer and income. By that I mean we have Lee Loree from Seller Investigators joining us to share with you why it is important to manage your inventory and how you can get money back when inventory gets lost in the process. What a great way to gain some income back that you would otherwise have lost or given away. 

If you want to see if you can gain back some of that lost inventory revenue just click on this link and see if you are owed a refund: https://sellerinvestigators.com/reim/ref/clearads

You can also combine this with an audit of your Amazon ad account and see if we can help your business grow through ads with our ad account audit. Just pop here for a free audit today: https://clearadsagency.com/request-a-call-back/

Our second guest on the podcast is Paul Barron who is discussing all things influencer marketing and has some interesting tips if you are considering this approach and the potential opportunity that comes from it. 

This week we've switched the podcast up a notch. With Tom away and George Meressa at various events our head of marketing Sarah Lamb gave George the challenge to talk to as many interesting people at the events he's been attending as possible. This is the first of a number of podcasts following that challenge through.

George sat down with Clayton Aitchison, ambassador for Carbon6 and went into detail on all things Pixel Me and pixel tracking. The discussion is great for those of you who are looking to do off Amazon advertising as you'll pick up some great tips here that you probably won't be expecting! 

Our second guest for the podcast is Jamie Davidson who is a highly successful Amazon seller who exited his business and has since created the AMZ insiders group. Which train people on how to be successful on Amazon. Jamie and George go into great detail about what it takes to be successful on Amazon and some of the things that Jamie learnt and would do differently. 

We really hope you enjoy this episode. Please do subscribe to the podcast and share it with your colleagues, friends or anyone you think would find the contents useful. We are always happy to hear from Amazon sellers who are looking for that extra support with their Amazon Advertising account. If that's you pop over to https://clearadsagency.com and book a call. We'd love to hear from you!

This week we are discussing what trends to expect in 2023

To look forward we have to look back at the trends that we saw this year. They are often an indicator of what to expect next year. We will also take into consideration the external factors that are coming into play more this year.

Looking back at 2022:

In 2022 we saw considerable growth within the Amazon marketplaces globally with new marketplaces such as Sweden, Egypt,Turkey, India, Mexico, Australia and the Netherlands. On that basis we can assume that for 2023 that more regions will be added to the mix again this year making global expansion and international marketplaces an option. We have also seen the ability to manage multiple marketplaces from a single sponsored ad account. We expect to see this kind of international management of accounts expand to make it quicker and easier to do multi-region campaigns. However with that comes the complexities of multi-lingual support and translations. We have seen some additional support from the Amazon platform but as advertisers we need to ensure that we are aware of the complexities and intricacies surrounding culture and language. As such, we will see campaigns needing to be carefully thought through and those who take this into account will be better positioned to excel in new markets.

Amazon DSP has had quite a lot of attention in 2022… So why has that been and what does that suggest for 2023?

Amazon DSP has expanded its capabilities particularly in terms of management of campaigns and reporting.

The full list of Amazon DSP announcements:  https://advertising.amazon.com/resources/whats-new?subpageType=Whats%20new&relatedProducts=Amazon%20DSP

Externally we have seen the death of cookies for advertising. This comes into effect more in 2023 and other platforms and advertisers rely on cookies and 3rd party data to target potential customers. This is where Amazon and particularly non-endemic advertisers may find that they excel using the Amazon platform. Amazon has plenty of first party shopping data for external advertisers to be able to use to target their potential customers off platform. Amazon were one of the first advertisers to jump into DSP ads and as a result they are likely to lead the way with this approach and save marketers the headaches that come with no longer being able to use 3rd party cookie data. Bring on true ad personalization and targeting.

Are we likely to see more audio purchases through Echo? Or is that dead?

What about intelligent purchasing and predictive purchasing?

What other trends can you think of that might be coming up?

That’s a wrap for this week! We hope you have a great festive break, thank you for listening and we look forward to hearing from you with your thoughts on what’s coming this year! If you want to recommend a topic for any of our podcasts next year give us a shout on social media or get in touch via our website with your suggestions. We are always happy to hear from you!

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.