Highway to Sell: Amazon PPC Insights

Highway to Sell: Amazon PPC Insights

By Clear Ads - Amazon Seller Advertising SpecialistsBusinessEntrepreneurship
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Highway to Sell: Amazon PPC Insights episodes

  • 75. Unlocking the Power of Amazon Marketing Cloud with Sreenath from Intentwise

    In this episode of the Clear Ads podcast, we sit down with Sreenath, a true pioneer in the e-commerce space and a thought leader in Amazon Marketing Cloud (AMC). Sreenath shares his journey from founding Intentwise to revolutionizing how brands and agencies leverage data to drive actionable insights on Amazon and Walmart.

     Key Takeaways:

    • The Evolution of Intentwise: From its humble beginnings as a Google AdWords agency to becoming a powerhouse in Amazon ad optimization and data analytics.

    • Amazon Marketing Cloud Demystified: Learn how AMC bridges the gap between fragmented data and actionable insights, enabling brands to make smarter decisions.

    • Practical Applications of AMC: Discover real-world examples of how brands are using AMC to optimize campaigns, create custom audiences, and drive new-to-brand growth.

    • The Future of AI in E-commerce: Sreenath dives into the transformative potential of AI and how it’s reshaping the way we interact with software and data.

     Whether you're a brand, agency, or just getting started with Amazon ads, this episode is packed with actionable insights and strategies to help you stay ahead in the ever-evolving e-commerce landscape.

    #AmazonMarketingCloud #Ecommerce #Intentwise #AMC #AmazonAds #AI #DataAnalytics

    43 min
  • 74. TikTok Trends & Tactics: Decoding Advertising Strategies

    In this episode of Highway to Sell George Meressa and Anna delve into the dynamic world of social media advertising, specifically focusing on TikTok and Meta (formerly Facebook). Join them as they explore the nuances of crafting effective ad campaigns, leveraging influencer marketing, and mastering the art of creative storytelling.

    With insights from industry experts and real-world examples, listeners gain valuable knowledge on maximizing their advertising efforts in the ever-evolving landscape of digital marketing.


    Whether you're a seasoned marketer or just dipping your toes into social media advertising, this podcast offers actionable tips, engaging discussions, and invaluable strategies to propel your brand to success in paid social media.


    33 min
  • 73. Beyond PPC: Full-Service Amazon Strategies with Clear Ads

    Join hosts George Roberts and Maxim Gennari on this episode of "Highway to Sell," by Clear Ads. Dive deep into Amazon brand support as we explore channel support and full-service strategies. From inventory management to listing optimization, and beyond, learn how Clear Ads leverages its expertise to enhance seller performance and organic growth.

    27 min
  • 72. Decoding Amazon Advertising Analytics: Insights with Tom and Tara

    Welcome to episode 72 of our Highway to Sell podcast! This week join our hosts Tom and Tara as they dive deep into the complexities of Amazon Advertising Analytics.


    Through expert discussion, they unravel the significance of analytics in crafting successful advertising campaigns, the intricacies of attribution modeling, and how brands can extract actionable insights to stay ahead in the competitive marketplace.


    If you enjoyed this deep dive into Amazon DSP, make sure to subscribe to Highway to Sell. We release a new episode every 2 weeks, each featuring a different guest expert who brings fresh perspectives.

    For more insights or to request an audit free of charge, visit us at clearadsagency.com. Join us on this journey and take the first step towards unlocking the full potential of your advertising efforts with Amazon DSP.

    30 min
  • 71. Unlocking DSP for Enterprise Sellers

    Welcome to this week's episode of Highway to Sell! This week Tom is joined by Levi Mendal, one of our brilliant Account Managers at Clear Ads. Today's episode will be taking a deep dive into DSP with a focus on insights for enterprise brands.


    • Amazon DSP offers enterprise brands advanced targeting and audience segmentation capabilities, enabling precise audience targeting for ad campaigns.
    • Enterprise brands can leverage programmatic advertising through Amazon DSP to optimize ad campaigns and achieve greater campaign efficiency and effectiveness.
    • Amazon DSP integrates seamlessly with other Amazon services, such as Amazon Advertising and Amazon Attribution, providing a comprehensive advertising solution for enterprise growth.
    • Amazon DSP enables cross-channel advertising beyond the Amazon platform, allowing enterprise brands to run targeted ad campaigns across various channels, including display, video, and audio platforms.
    • With robust measurement and analytics capabilities, Amazon DSP provides valuable insights for tracking ad campaign performance and optimizing advertising strategies for growth.
    • If you enjoyed this episode make sure to subscribe. We release every 2 weeks with a different guest each time!


      For more insights or to rest an audit free of charge check us out at clearadsagency.com.

      31 min
    • 70. Navigating Global Expansion and Advertising Strategies on Amazon

      Welcome to this week's episode of the Clear Ads Podcast, "Highway to Sell," where we dive deep into the intricacies of global expansion and the multifaceted world of advertising strategies for enterprise brands on Amazon. Hosted by Tom Waghorn, with special guest Morgan Gillam, this episode is a treasure trove of insights for brands looking to broaden their horizons and conquer international markets.


      What is covered in this episode:

      • Why expanding your brand globally on Amazon is crucial for growth and how to tackle common challenges.
      • The importance of cultural adaptation in your advertising efforts and strategies for effective localization.
      • Insights into selecting the most suitable Amazon marketplaces and regions for your brand's global expansion.
      • Innovative advertising techniques tailored for diverse international audiences.
      • Guidance on regulatory considerations and key metrics for tracking the effectiveness of your global campaigns.
      • Connect with us for your free audit at clearadsagency.com, and follow our socials to stay updated on our latest episodes!

        31 min
      • 69. Selling Smarter on Amazon: Lessons from Leslie Hensell’s New Book

        Welcome to the Clear Ads Podcast Highway to Sell. In this week's episode, we delve into the world of Amazon selling and e-commerce strategies, through our special guest Leslie Hensell's expertise and her new book, "The Amazon Incubator." Join our hosts Tom Waghorn and Leslie Hensell as they explore the intricacies of selling on Amazon, tackling topics from overcoming common challenges to mastering effective selling strategies.

        This episode covers these key areas:

        1. Leslie Hensell's journey from a mommypreneur to an Amazon selling expert.
        2. Insights from "The Amazon Incubator" and its relevance for new and experienced Amazon sellers.
        3. Strategies for handling Amazon account suspensions and navigating the platform's complexities.
        4. The evolution of Amazon selling and how it has changed over the years.
        5. Real-world examples and experiences shared by Leslie, providing a practical perspective on Amazon selling.
        6. Essential tips for Amazon sellers on budgeting, scaling, and setting key performance indicators.
        7. The balance between work and life as an entrepreneur in the e-commerce space.

        Don't miss this episode for more insights on enhancing your Amazon selling strategies and to get a glimpse into Leslie Hensell's wealth of knowledge. Connect with us for your free audit at clearadsagency.com, and follow our socials to stay updated on our latest episodes!


        Leslie's brilliant book offers invaluable insights uniquely, reflecting her consulting skills.

        For pre-sale of "The Amazon Incubator" launching January 24th follow this link: https://theamazonincubator.com/

        49 min
      • 68. Mastering Enterprise - Utilising Amazon DSP

        Welcome to the Clear Ads Podcast Highway to Sell, this week we will be exploring the capabilities of Amazon's Demand-Side Platform (DSP) and how enterprise brands can utilize it to drive targeted, programmatic advertising campaigns across various channels within and outside of Amazon. Join our hosts Tom Waghorn and Helen Robinson to discuss this topic.


        This episode focuses on these key points:

        • The role of Amazon DSP in Amazon's advertising system.
        • Features of Amazon DSP that are beneficial for enterprise brands.
        • The advantages and challenges for enterprises using DSP.
        • Targeting options in DSP and strategies for effective use.
        • How DSP integrates with other Amazon advertising and potential risks.
        • Examples of successful DSP use by enterprises.
        • Budgeting and key performance indicators for DSP campaigns.

        For further insights on how to utilize Amazon DSP contact us for your free audit at clearadsagency.com. Follow us on our socials to be the first to hear about our next episode!

        45 min
      • 67. Amazon Mastery for Enterprises: Excelling with Brand Registry and A+ Content

        Welcome to our podcast Highway to Sell! This episode is the first in our new series for setting enterprise brands up for success. Today we are hosted by Tom Waghorn and joined by our own Heleb Robinson and Maxim Gennari.


        Here is what we covered in today's episode:

        • Amazon's Role for Big Brands: Examining why Amazon is a crucial platform for big brands and how their experience differs from smaller businesses.
        • Amazon Brand Registry Overview: Understanding the Amazon Brand Registry, its benefits, eligibility criteria, and enrollment process for large brands.
        • Using Brand Registry Tools: Discussing advanced features like A+ content and brand analytics, and how to use them effectively for brand enhancement on Amazon.
        • Overcoming Brand Registry Challenges: Identifying common issues with Brand Registry and sharing tips for enterprises to optimize its use.
        • Maximizing A+ Content: Detailing what A+ Content is and discussing its role in improving product listings and brand storytelling

        • 36 min
        • 66. Navigating PPC and Organic Sales on Amazon

          Welcome to our podcast Highway to Sell, where we provide all you need to know about Amazon advertising. This episode is hosted by Tom Waghorn and our special guest Mina Elias. Today we will be covering how to prevent your PPC campaigns from cannibalising.


          • Controlled Testing of PPC Campaigns: Implement controlled experiments by selectively enabling and disabling PPC for certain products to understand its impact on organic sales.
          • Focusing on Total Sales and Revenue: Shift focus from solely PPC metrics to overall sales and revenue to gain a comprehensive view of business health.
          • Adjusting PPC Strategies Based on Organic Ranking: Tailor PPC efforts according to a product's organic ranking to prevent unnecessary overlap and cannibalization.
          • Analyzing Data and Trends Regularly: Consistently monitor and analyze sales data and market trends to inform and adjust PPC strategies effectively.
          • Balancing PPC and Organic Growth Strategies: Maintain a balance between PPC campaigns and organic growth efforts, such as SEO optimization and organic traffic-driving activities.
          • If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

            Check out Mina's social media on YouTube and Linkedin under the name Mina Elias.

            44 min

          About Highway to Sell: Amazon PPC Insights

          From the publisher's feed

          Explore 'Amazon Ads Highway to Sell,' a vital podcast for advanced Amazon sellers and FBA entrepreneurs. Every fortnight, we delve into Amazon PPC, DSP, and Seller Central, offering expert insights to…

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