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Highway to Sell: Amazon PPC Insights
Highway to Sell: Amazon PPC Insights episodes
- 66. High Street Brands - Are they missing a trick?
Welcome to the ClearAds' podcast "Highway to Sell" where we accelerate your knowledge about Amazon advertising. This week is hosted by our own Tom Waghorn and Sarah Lamb. In this episode, we discuss an unconventional topic and put high-street brands on the hot seat.
Here is what we covered in today's episode:
- UK brands' presence on Amazon was the main topic.
- Major UK supermarkets are not present on Amazon, while brands like Oral-B and Philips have a strong listing strategy.
- The importance of detailed product descriptions and bullet points was emphasized.
- Advertising budgets should focus on both brand awareness and efficient conversion.
- Big brands are advised not to take their name recognition for granted on Amazon.
- The hosts suggest that brands work with experts for better Amazon strategy optimization.
- The podcast ended with a call to action for professional help in Amazon advertising.
If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/
45 min - 65. How to fix an Amazon campaign with too many keywords
Welcome to the ClearAds' podcast "Highway to Sell" where we accelerate your knowledge about all things Amazon advertising. This week is hosted by our own Tom Waghorn and Tara Anderson. In this episode, they will discuss how to fix an Amazon campaign with too many keywords.
What keyword topics were covered:
- Understanding the Consequences of Too Many Keywords
- Conducting a Keyword Audit and Analysis
- Streamlining and Refining Keyword Selection
- Implementing Keyword Grouping and Organization
- Monitoring, Testing, and Iterating
If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/
30 min - 64. Webinar: Mastering Amazon DSP - A Deep Dive into Digital Advertising Success
Join us for a virtual event where we will dive deep into the world of digital advertising on Amazon DSP. This event is for experienced marketers who use paid advertising but may or may not have had exposure to Amazon's DSP platform, this event is packed with valuable insights and strategies to help you understand the benefits of Amazon DSP and also to help you succeed with your advertising goals.During this online event, you'll learn from industry experts who have mastered the art of Amazon DSP. They will share their knowledge, experience and best practices to help you optimize your campaigns and drive better results.Discover the latest trends, techniques, and tools to leverage Amazon DSP effectively. From audience targeting to creative optimization, we'll cover everything you need to know to maximize your advertising success on Amazon.Don't miss this opportunity to gain a competitive edge and take your digital advertising skills to the next level. We are fortunate to have one of the most experienced set of panellists for this session:HostTom Waghorn - Head of Training at ClearAdsTom has a career full of Amazon advertising experience and trains the Account Managers at Clear Ads. He also hosts our podcast series over on Spotify - Highway to Sell and has kindly stepped in to host this webinar for us. GuestsDave Vermeulen: Director of DSP at Buy Box ExpertsDave Vermeulen is the Director of DSP at Buy Box Experts. In 2001 he founded Seattle Ad Force, Inc. a full service agency located in the Seattle area, where for the last ten years, he supported mid to large advertisers with their DSP advertising strategies. In August of 2019 he joined Egility.co (which later combined with Buy Box Experts)where he built out their DSP efforts.Anne Harrell: Product Solutions Director, DSPDue to my love of marketing and innovation, I've been working in retail media for the better part of the last eight years helping enterprise brands grow their online presence. Over the last three years, I've followed the trends of the industry and shifted my focus to display media, which I wholeheartedly believe is the future of innovative digital advertising. During this time, I've helped countless brands build effective DSP strategies while utilizing advanced measurement tactics (i.e. AMC) to ensure we're accurately measuring success. Now my focus is to better enable brands and sellers alike to utilize these tactics by applying my learnings to the development of Pacvue's features and functionality.Jack Lindberg: Director of Analytics at Mars AgencyBased in New York, Jack Lindberg leads the Amazon/ Amazon Marketing Cloud Analytics and the Data Clean Room Practices at The Mars Agency.Jack is passionate about and grounded in using data and technology to accelerate commerce marketing. Prior to joining The Mars Agency, Jack spent time building Pacvue’s advertising product. He is also a founding member of Puntalytics, the leading sports analytics Twitter account about NFL punting. He’s been cited in renowned publications such as ESPN, The New York Times, and The Athletic.In addition to his professional accomplishments, Jack is a semi-retired professional opera singer with a passion for the arts. He holds degrees in music from Yale College and the Guildhall School of Music & Drama.
1 hr 26 min - 63. Driving Success Part 2: Campaign Planning for Q4
Welcome listeners "Highway to Sell," the podcast where we accelerate your knowledge of Amazon advertising strategies. Today, we have a special episode brought to you by Clear Ads. This episode is hosted by Tom Waghorn, joined by our Head of Accounts Helen Robinson, today we'll be diving deep into the world of planning Amazon advertising campaigns for the highly lucrative Q4 and seasonal holidays.
- Keyword research and trends: Discovering what's hot and relevant for your products.
- Budget allocation: How to determine your advertising budget for this crucial period.
- Sponsored Products vs. Sponsored Brands vs. Sponsored Display: Which ad types to use?
- Campaign structure: Setting up campaigns, ad groups, and keywords.
- Leveraging Amazon's algorithm: The role of A9 and how it impacts your campaigns.
- The importance of bidding strategies during high competition.
- remove negatives and wasted spend
- A/B testing: Finding the winning combinations for your ads and listings.
- Real-time monitoring: Staying on top of your campaigns during Q4.
- Scaling successful campaigns and pausing underperformers.
- Leveraging Amazon's reporting tools for insights.
If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/34 min - 62. Driving Success: Navigating Q4 and Seasonal Holidays with Amazon Advertising
Welcome listeners "Highway to Sell," the podcast where we accelerate your knowledge of Amazon advertising strategies. Today, we have a special episode brought to you by Clear Ads. This episode is hosted by Tom Waghorn, joined by our Head of Accounts Helen Robinson, today we'll be diving deep into the world of planning Amazon advertising campaigns for the highly lucrative Q4 and seasonal holidays.
- Why Q4 and the holiday season are crucial for Amazon sellers.
- The competitive landscape: What makes Q4 unique in the e-commerce world.
- The importance of planning well in advance.
- Creative assets: Preparing eye-catching images and compelling ad copy.
- A+ preparation and storefront.
- Trends
- Prime Day and Black Friday strategies: Timing and execution.
If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/24 min - 61. Streamlining Amazon Operations: Automation and Outsourcing Tips
Welcome to the Clear Ads Podcast: Highway to Sell! I’m Sarah Lamb and today I am joined by Surafel Mindal. This week we discuss the importance of streamlining Amazon operations for success. We will cover various strategies and tips for streamlining your Amazon operations through automation and outsourcing.
Here is some of what we covered in this episode:
- What are the main challenges and pain points faced by sellers in managing their Amazon operations?
- What are the primary benefits of outsourcing certain tasks or functions in Amazon operations, and how can it positively impact a seller's business?
- How can sellers identify and select reliable outsourcing partners or freelancers for their Amazon operations?
- Are there any potential risks or pitfalls associated with outsourcing, and how can sellers mitigate them?
- Can you share any specific examples of how automation has helped sellers adapt swiftly to market changes and seasonal demands?
- How can sellers identify the right areas of their Amazon operations to automate for the most significant impact?
- How often should sellers review and refine their automated processes to ensure they remain optimized?
Thank you for joining us this week. We hope you enjoyed the episode. Remember if you want to know as soon as the next episode drops then subscribe and you’ll be the first to know!
If you are interested in finding out more about outsourcing your advertising operations pop over to our website clearadsagency.com and take a look at the article on why it may make sense to hire an advertising agency to manage your Amazon ads. https://clearadsagency.com/why-hire-an-amazon-advertising-agency/
30 min - 60. Signs you need help with Ad budgeting
Welcome to the Clear Ads Podcast Highway to Sell! You’re listening to Tom Waghorn & Morgan Gillam. This week we are discussing what signs you need to look out for that suggest you need help with your ad budgeting.
Here is what will be covered in today's episode:
- What are the common challenges and complexities of ad budgeting for sellers?
- What are the most common mistakes sellers make when it comes to ad budgeting on Amazon? Highlight the potential consequences of improper budget allocation.
- Identify and explain specific signs that indicate a seller may need assistance with ad budgeting.
- Example signs: inconsistent ad performance, high ACoS (Advertising Cost of Sales), budget limitations affecting campaign scalability, etc.
- Share real-life examples or case studies to illustrate these signs. (No names of course!)
- Discuss the advantages of seeking professional assistance for ad budgeting.
- Highlight how expert guidance can lead to improved campaign performance, cost efficiency, and overall ROI.
- Talk about how professional assistance can help sellers navigate complexities like seasonality, market trends, and competition.
- Provide tips on how to find and select the right ad budgeting service or consultant.
- Discuss important factors to consider, such as expertise, track record, client testimonials, and pricing models.
- Mention the importance of clear communication and alignment of goals with the chosen service provider.
- Share practical tips and best practices for sellers to implement in their ad budgeting strategies.
- Discuss tactics like setting clear campaign objectives, monitoring performance metrics, conducting regular budget reviews, and adjusting allocation based on data-driven insights.
We hope you enjoyed this episode. As always please share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.com and we will be happy to hear from you.
32 min - 59. Amazon Marketing Cloud explained (Pacvue & SPN)
Welcome to the Clear Ads Podcast Highway to Sell! You’re listening to Tom Waghorn and our special guest Dustin Wassner. This week we are discussing all things API from Amazon Marketing Cloud to Marketing Stream.
Dustin Wassner is an AdTech developer for Better AMS. He is in a unique position to provide valuable insights as he has been both a brand owner and an advertising account manager. He is highly experienced with Amazon Marketing Cloud and Amazon Marketing Stream and consistently shares his knowledge on his Linkedin.
What is Amazon Marketing Cloud?
What’s a clean room?
How does it help you to understand your customer's journey?
What does it mean for working out ad strategies?
How is it useful to support Amazon ads and the relevant strategies that businesses use with their ads?
What insights can you find on the platform and where should you go to find them?
Who can access AMC? And what skills are needed to use it?
What regions are supported? Is it available to all on DSP and PPC?
It says the tool is in beta… Does this mean it’s really buggy and unreliable? How long has it been around and how have we been using it successfully?
What tools do you use alongside AMC and how do they help with managing and optimizing accounts?
We hope you enjoyed this episode. As always please share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.
51 min - 58. What works well with omnichannel advertising and marketing?
Welcome to the Clear Ads podcast Highway To Sell. This week we are joined by Tom Waghorn and our Head of Marketing Sarah Lamb, to discuss omnichannel marketing. This week they will be discussing what works well with omnichannel advertising and marketing and how you could implement this strategy.
- What is omnichannel advertising, and how can it be used effectively with Amazon advertising?
- How does omnichannel advertising differ from multi-channel or cross-channel advertising?
- How can advertisers integrate Amazon advertising into a broader omnichannel marketing strategy?
- What are some of the key benefits of using omnichannel advertising with Amazon, and how can they impact overall advertising success?
- How can advertisers ensure consistency in their messaging and branding across multiple channels, including Amazon?
- What role does data play in omnichannel advertising, and how can advertisers use data to optimize their campaigns on Amazon and other channels?
- How can advertisers use social media and other channels to support their Amazon advertising efforts, and what are some effective strategies for doing so?
- What examples of successful campaigns have combined Amazon advertising with other channels, and what can be learned from these examples?
- What are some of the key advertising tools offered by Amazon, and how can they be used to improve campaign performance?
- What are some best practices for ensuring that Amazon advertising campaigns are integrated effectively with broader marketing efforts?
- How can advertisers identify and reach their target audience across multiple channels, and what targeting options are available through Amazon advertising?
- How can Amazon advertisers effectively measure and analyze the performance of their omnichannel advertising campaigns?
- How can advertisers optimize their Amazon advertising campaigns to work well with other channels, such as social media and email marketing?
- What types of customer data are available through Amazon, and how can this data be used to inform advertising strategies on other channels?
We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearadsagency.com/ and we will be happy to hear from you.
46 min - 57. How to approach brand positioning and brand building
Welcome to the ClearAds podcast Highway to Sell! This week we are joined by our brilliant team members Tom Waghorn and Morgan Gillam. Today they will be discussing how you can approach brand positioning and building brand awareness.
Some of the content covered in this episode is:
- What is brand positioning, and how does it differ from brand building?
- Why is brand positioning important in Amazon advertising, and how can advertisers ensure that their brand stands out among competitors?
- What common mistakes do advertisers make when approaching brand positioning and brand building on Amazon, and how can they be avoided?
- How can advertisers use Amazon's advertising tools to target specific audiences and build brand awareness?
- How can advertisers differentiate their brand from competitors on Amazon, and what are some effective strategies for doing so?
- How important is messaging in brand positioning, and what elements should advertisers focus on when crafting their brand messaging?
- How can advertisers use social media and other marketing channels to support their brand positioning efforts on Amazon?
- What are some effective ways to build brand loyalty on Amazon, and how can this impact overall advertising success?
- How can advertisers leverage customer reviews and ratings to build their brand on Amazon?
We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearadsagency.com/ and we will be happy to hear from you.
36 min
About Highway to Sell: Amazon PPC Insights
From the publisher's feed
Explore 'Amazon Ads Highway to Sell,' a vital podcast for advanced Amazon sellers and FBA entrepreneurs. Every fortnight, we delve into Amazon PPC, DSP, and Seller Central, offering expert insights to…
elevate your RoAS and ROI. Our episodes feature strategic advice, real success stories, and exclusive interviews, empowering you in the realms of Amazon advertising, marketing, and entrepreneurship. Stay ahead in the competitive Amazon marketplace. Subscribe now for transformative tips and industry-leading knowledge to revolutionize your Amazon business journey!
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