Icons of DC Area Real Estate

Hilary Goldfarb: Building the Future

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Bio

Hilary Allard Goldfarb is Senior Managing Director and Head of Development for Mid-Atlantic at Rockefeller Group. Native Washingtonian, Princeton graduate, Harvard Urban Planning master's. Previously at Bozzuto Development and ProMark Real Estate. Active in ULI, Federal City Council, Economic Club.

Key Discussion Points

Rockefeller Group Role [00:00-08:38]

  • Leads D.C. office overseeing development, acquisitions, design, financing
  • Diverse portfolio: multifamily, industrial, office, mixed-use including "catalytic trophy product"
  • National platform empowers regional creativity without product ideology
  • Six regional directors nationally focused on "most compelling deals"

    • Career Journey [10:01-27:17]

    • Driven by excellence, hard work, integrity
    • Strong Japanese investor relations (Mitsubishi affiliates) - visits every 2-3 weeks
    • Focus on diversity, collaboration, creative problem-solving
    • "World's greatest colleagues" - no palace politics
      • Native Washingtonian, Garrett Park/Montgomery County roots
      • Princeton (with twin brother Nate), Harvard Urban Planning
      • Corcoran Gallery experience during Frank Gehry expansion
      • Started at ProMark (Metro-adjacent development with Eisinger family)
      • Joined Bozzuto (Crown Farm, Chevy Chase Lake projects - met Toby at dentist)
      • Recruited to Rockefeller Group in 2018 to "start a business" - said no multiple times initially

        • Major Projects [29:00-53:00]

        • Boro Tower, Tysons: 437k sq ft trophy office with Meridian Group, stabilized occupancy
        • 1901 L Street NW: First WELL-certified office building in D.C., focus on energy efficiency and tenant experience
        • 600 Fifth Street NW: $375M downtown redevelopment of former Metro HQ, only new office under construction in D.C., 400k sq ft, 50% pre-leased to Crowell & Moring, historic site of DC's first synagogue and Metro's money vault
        • Port 460 Logistics: 5M sq ft industrial development near Port of Virginia with Matan Companies, leveraging port-centric expertise

          • Industry Insights [57:00-70:00]

          • Bullish on D.C.'s resilience despite current challenges, believes in long-term competitive advantages
          • $2.3B pipeline includes three trophy office, three industrial, two multifamily projects
          • Development strategy: develop, stabilize, sell (not long-term hold)
          • Emphasizes placemaking and BID efforts for downtown vitality
          • Values partnerships over going solo - "sum is greater than its parts"

            • Company Culture [1:02:19-1:03:43]

            • Driven by excellence, hard work, integrity
            • "World's greatest colleagues" - no palace politics
            • Focus on diversity, collaboration, creative problem-solving

              • Advice & Personal Philosophy [1:18:25-1:25:05]
              Billboard message: "Hard work gets noticed and beats luck, coincidence, and favors" - her father Nick Allard's adage. Work-life integration rather than balance - children visit construction sites, color plan sets, know her colleagues. Active in ULI (chairs Federal City Council Developer Roundtable), Economic Club.

               

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