Hire Ground

Brand experience (BX) has evolved from IRL-only events and marketing stunts into an increasingly digital tactic for generating earned media and brand affinity at scale. Tune in for a discussion on what to consider when designing an activation that can drive results. 

Show notes: 

🤘Check out more information and resources at stephparker.com.

Building a new capability, team, or department is as exciting as it is daunting. But, it's not completely removed from the process we as marketers undertake when working with a new client or tackling a new brief. This week's conversation walks through steps of the process, important considerations, and how to ensure you make the theoretical something practical for your company. While there's an agency slant to the info here, many of the takeaways can still apply to companies of all kinds.

🤘Check out more information and resources at stephparker.com.

Influencer isn't the shiny, new tactic on the block anymore – it's been around for more than a decade. (Nearly two!) A lot has changed since marketers first began recommending sponsored content, and we're at another critical moment in marketing's content creator era. Let's talk about why and what to do about it.

Show notes:

🤘Check out more information and resources at stephparker.com.

If you're trying to decide if agency life is for you, tune in to hear more about what it's like, what skills will help you succeed, and how you can stand out to recruiters without agency experience. And, how to decide if agency life is really for you. It's just another way to work!

Show notes:

🤘Check out more information and resources at stephparker.com.

Operationalizing innovation. What does that even mean? What should innovation look like for marketers? This week, let's break it all down. It's an important part of success in any role and something companies need to be thinking about, no matter how risk-averse they are. 

Show notes:

🤘Check out more information and resources at stephparker.com.

Let's talk about the current state of TikTok. There's a lot swirling – possible legislation that could see it banned in the States, a pivot from growth to sustained engagement as they mature... so what do we do about it as marketers? Contingency planning, proactive guidance, and frequent monitoring – that's what!

Show notes:

🤘Check out more information and resources at stephparker.com.

Are you one of the marketers curious about striking out on your own? You're not alone, and there's a ton to consider when crafting your game plan. Instead of listening to more chat about business admin (though there are a few resources below so you're not left hanging); let's talk about how you can articulate your value to clients and sell your offerings for $$$.

Show notes:

🤘Check out more information and resources at stephparker.com.

For years, marketers relied on good brand positioning to do it all and didn't think twice about throwing marketing dollars to disguise product issues or bad business. Today's consumers are too smart for that. If you're still hoping that a good brand can solve any problem with your audience, this week's conversation will challenge you to reconsider. 

Show notes:

🤘Check out more information and resources at stephparker.com.

To kick off the third season (which is all about marketing) we're talking about insights. Most people think an insight is simply a data point. Most people are wrong. Let's talk about the difference and how you can get there as a marketing strategist so that your work, works.

🤘Check out more information and resources at stephparker.com. 

Make sure you subscribe (if you haven't already) to get new episodes when they're hot and fresh, every Tuesday starting February 21st. See you then!