Historic Interviews With The Founders Of Social Media, By Lon Safko

Historic Interviews With The Founders Of Social Media, By Lon Safko

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Historic Interviews With The Founders Of Social Media, By Lon Safko episodes

  • Alan Levy Explains Why He Created BolgTalkRadio With You In Mind
    Alan Levy, CEO of Blog TalkRadio
    In this historic interview Lon Safko speaks with Alan Levy, founder and CEO of BlogTalkRadio. Alan discusses how he saw a need for web based radio and how he created BlogTalkRadio.
    This is a 14 minute interview where Alan discusses many of his insights about creating your own radio show and how large corporations and even the Pentagon is using BlogTalkRadio as a communication tool for their customers, employees, and in the case of the Pentagon, our troops.
    15 min
  • Eric Groves, Senior VP, Constant Contact Discusses Spam, & The Importance Of Email
    Eric Groves, Senior VP, Worldwide Strategy & Market Development for Constant ContactIn this podcast Lon Safko speaks with Senior Vice President, Eric Groves about how successful email marketing can keep you in touch with your customers. Eric shares his experiences with email marketing and how it should be done… with integrity.
    In this 32 minute interview Eric discusses the CAN SPAM ACT, how to get through the SPAM Filters, how to get your email read, and even a few success stories from several of their more than 200,000 clients. Eric shares his thoughts on best practices inemail marketing. So, take a listen to hear some incredible insights from Eric.
    32 min
  • Ben Arriola, SEO World Champion Discusses World Class SEO
    Benj Arriola 2007 SEO World Champion – Benj Arriola – SEO/SEM Expert

    In this historic interview Lon Safko speaks with Benj Arriola, SEO Engineer for BusinessOnLine, who won the 2007 SEO World Champion award organized by the Swedish SEO corporation GetUpdated.In this 34 minute interview Benj talks about the secrets of Search Engine Optimization, what to do and what not to do, and he emphasizes that above all, “Content still is king!”

    SEO/SEM

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    The post Ben Arriola, SEO World Champion Discusses World Class SEO first appeared on The Social Media Bible.

    33 min
  • Amanda Vega The First Blogger At AOL Interview
    Amanda Vega, CEO, Amanda Vega ConsultingIn this historic interview Lon Safko speaks with Amanda Vega, CEO of Amanda Vega Consulting about Comment Marketing.  Amanda is an original.  She’s original in the way she looks at social media and is one of the very first bloggers ever.  Amanda has been blogging for more than 17 years, as her first job was a Chat Moderator for AOL as their 22nd employee.In this 35 minute interview Amanda talks about the global perspective of using social media.  Amanda shares some valuable insights on how social media is creating a “business shift” and requires the commitment by companies to be truly successful.
    Strategy

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    The post Amanda Vega The First Blogger At AOL Interview first appeared on The Social Media Bible.

    36 min
  • The Father of Spam & How It All Started Interview
    Gary Thuerk, Farther of Email Marketing

    In this historic interview Lon Safko, the author of  the bestselling books  “The Social Media Bible” & “The Fusion Marketing Bible”, speaks with Gary Thuerk.  Don’t know who Gary is?  He’s he guy that sent the very first “Spam” email message.  An “unsolicited Commercial Email Message”, back in 1978!  Gary while working with DEC Computer sent the very first Spam to 400 of the government contractors then associated with APRANet, the very beginning of the Internet and eMail.  Listen to Gary talk about how the Cold War drove the Internet,  how sending out his one email shut down the servers at the University of Utah, and how to this day, Gary gets “hate mail” to this day for creating Spam.  (and, Spam!)

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    The post The Father of Spam & How It All Started Interview first appeared on The Social Media Bible.

    33 min
  • Bonus

    The Social Media Bible Archive

    Bonus Resources

    A preserved reference guide to the chapter resources, edition changes, and original introduction videos created for The Social Media Bible.

    How to use this archive. The book evolved across three editions. Chapter numbers changed as material was expanded, combined, or replaced, so the comparison table below keeps the original pathways together for readers, educators, and researchers.First and Second Editions

    Chapters 1 and 2 were combined in the Second Edition, which shifted later chapter numbers. Follow the chapter titles when locating a resource from the First Edition.

    Second and Third Editions

    The Third Edition streamlined the reference guide and added new material on apps, mobile marketing, Facebook, and international social-media success stories.

    Edition and Chapter Guide

    Use the table to compare chapters across all editions and open the original introduction video where one is available.

    First EditionSecond EditionThird EditionIntroduction VideosPart 1 – Tacticswww.LonSafko.com/TSMB3_Videos/Introduction.movCHAPTER 1 – What Is Social Media?CHAPTER 1 – What Is Social Media?CHAPTER 1 – What Is Social Media?www.LonSafko.com/TSMB3_Videos/01WhatIsSM.movCHAPTER 2 – The Social Media EcosystemCHAPTER 2 – Say Hello to Social NetworkingCHAPTER 2 – Say Hello to Social Networkingwww.LonSafko.com/TSMB3_Videos/02SocialNetworking.movCHAPTER 3 – Say Hello to Social NetworkingCHAPTER 3 – Everyone’s a PublisherCHAPTER 3 – It’s Not Your Father’s E-Mailwww.LonSafko.com/TSMB3_Videos/03Email.movCHAPTER 4 – Everyone’s a PublisherCHAPTER 4 – It’s Not Your Father’s E-MailCHAPTER 4 – The World of Web Pageswww.LonSafko.com/TSMB3_Videos/04WebPages.movCHAPTER 5 – It’s Not Your Father’s E-MailCHAPTER 5 – The World of Web PagesCHAPTER 5 – The Internet Forumwww.LonSafko.com/TSMB3_Videos/05Forum.movCHAPTER 6 – The World of Web PagesCHAPTER 6 – The Internet ForumCHAPTER 6 – The Ubiquitous Blogwww.LonSafko.com/TSMB3_Videos/06Blog.movCHAPTER 7 – The Internet ForumCHAPTER 7 – The Ubiquitous BlogCHAPTER 7 – The Wisdom of the Wikiwww.LonSafko.com/TSMB3_Videos/07Wiki.movCHAPTER 8 – The Ubiquitous BlogCHAPTER 8 – The Wisdom of the WikiCHAPTER 8 – A Picture Is Worth a Thousand Wordswww.LonSafko.com/TSMB3_Videos/08Picture.movCHAPTER 9 – The Wisdom of the WikiCHAPTER 9 – A Picture Is Worth a Thousand WordsCHAPTER 9 – Talking about the Podcastwww.LonSafko.com/TSMB3_Videos/09Podcast.movCHAPTER 10 – A Picture Is Worth a Thousand WordsCHAPTER 10 – Talking about the PodcastCHAPTER 10 – Got Audio?www.LonSafko.com/TSMB3_Videos/10Audio.movCHAPTER 11 – Talking about the PodcastCHAPTER 11 – Got Audio?CHAPTER 11 – Watch Out For Vlogswww.LonSafko.com/TSMB3_Videos/11VideoCreate.movCHAPTER 12 – Got Audio?CHAPTER 12 – Watch Out For VlogsCHAPTER 12 – Got Video?www.LonSafko.com/TSMB3_Videos/12VideoShare.movCHAPTER 13 – Watch Out For VlogsCHAPTER 13 – Got Video?CHAPTER 13 – Thumbs Up for Microbloggingwww.LonSafko.com/TSMB3_Videos/13Microblog.movCHAPTER 14 – Got Video?CHAPTER 14 – Thumbs Up for MicrobloggingCHAPTER 14 – Live from Anywhere—It’s Livecastingwww.LonSafko.com/TSMB3_Videos/14Livecasting.movCHAPTER 15 – Thumbs Up for MicrobloggingCHAPTER 15 – Live from Anywhere—It’s LivecastingCHAPTER 15 – Virtual Worlds—Real Impactwww.LonSafko.com/TSMB3_Videos/15VirturalWorlds.movCHAPTER 16 – Live from Anywhere—It’s LivecastingCHAPTER 16 – Virtual Worlds—Real ImpactCHAPTER 16 – Gaming the System: Virtual Gamingwww.LonSafko.com/TSMB3_Videos/16Gaming.movCHAPTER 17 – Virtual Worlds—Real ImpactCHAPTER 17 – Gaming the System: Virtual GamingCHAPTER 17 – RSS—Really Simple Syndication Made Simplehttp://www.LonSafko.com/TSMB3_Videos/17RSS.movCHAPTER 18 – Gaming the System: Virtual GamingCHAPTER 18 – RSS—Really Simple Syndication Made SimpleCHAPTER 18 – Spotlight on Searchwww.LonSafko.com/TSMB3_Videos/18SEO.movCHAPTER 19 – RSS—Really Simple Syndication Made SimpleCHAPTER 19 – Spotlight on SearchCHAPTER 19 – Marketing Yourselfwww.LonSafko.com/TSMB3_Videos/19SEM.movCHAPTER 20 – Spotlight on SearchCHAPTER 20 – Marketing YourselfCHAPTER 20 – The Formidable Fourth Screenwww.LonSafko.com/TSMB3_Videos/20Mobile.movCHAPTER 21 – Marketing YourselfCHAPTER 21 – The Formidable Fourth ScreenCHAPTER 21 – Let the Conversation Beginwww.LonSafko.com/TSMB3_Videos/21Interpersonal.movCHAPTER 22 – The Formidable Fourth ScreenCHAPTER 22 – Let the Conversation BeginCHAPTER 23 – Let the Conversation Begin|Part 2 – Tools (Guide)Part 2 – Tools (Guide)Part 2 – StrategyCHAPTER 24 – Social NetworksCHAPTER 23 – Social NetworksCHAPTER 22 – Analyze Your Existing Mediawww.LonSafko.com/TSMB3_Videos/22ExistingMedia.movCHAPTER 25 – PublishCHAPTER 24 – PublishCHAPTER 23 – The Social Media Trinitywww.LonSafko.com/TSMB3_Videos/23Trinity.movCHAPTER 26 – PhotoCHAPTER 25 – PhotoCHAPTER 24 – Integrate Strategieswww.LonSafko.com/TSMB3_Videos/24Integration.movCHAPTER 27 – AudioCHAPTER 26 – AudioCHAPTER 25 – Identify Resourceswww.LonSafko.com/TSMB3_Videos/25Resources.movCHAPTER 28 – VideoCHAPTER 27 – VideoCHAPTER 26 – Implement and Measurementwww.LonSafko.com/TSMB3_Videos/26ImplementMeasure.movCHAPTER 29 – MicrobloggingCHAPTER 28 – MicrobloggingCHAPTER 30 – LivecastingCHAPTER 29 – LivecastingCHAPTER 31 – Virtual WorldsCHAPTER 30 – Virtual WorldsCHAPTER 32 – GamingCHAPTER 31 – GamingCHAPTER 33 – Productivity ApplicationsCHAPTER 32 – Productivity ApplicationsCHAPTER 34 – AggregatorsCHAPTER 33 – AggregatorsCHAPTER 35 – RSSCHAPTER 34 – RSSCHAPTER 36 – SearchCHAPTER 35 – SearchCHAPTER 37 – MobileCHAPTER 36 – MobileCHAPTER 38 – InterpersonalCHAPTER 37 – Interpersonal|Part 3 – StrategyPart 3 – StrategyCHAPTER 39 – The Four Pillars of Social Media StrategyCHAPTER 38 – Analyze Your Existing MediaCHAPTER 40 – Your Social Media SWOT AnalysisCHAPTER 39 – The Social Media TrinityCHAPTER 41 – The ACCESS ModelCHAPTER 40 – Integrate StrategiesCHAPTER 42 – Evaluate and Organize Existing ResourcesCHAPTER 41 – Identify ResourcesCHAPTER 43 – Your Implementation PlanCHAPTER 42 – Implement and MeasurementHistorical note: These resources document the book’s original teaching materials and the formative era of social media. For the broader archive, visit the Expert Interviews.

    The post Bonus first appeared on The Social Media Bible.

    1 min

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Tactics, Tools, & Strategies