It s a special episode of Hit Publish featuring an interview with Joe Pulizzi, founder of The Content Marketing Institute and author of Content Inc. He gives you practical advice for attracting and building an audience around your business in 2016. Best of all, it might surprise you to discover that what you really need to... Listen to episode

If you find the idea of planning out your future content overwhelming and frustrating, today s show is for you. What should you create? What goals should you set? What channels should you use? All and more will be revealed Welcome to 2016! On the last show we looked at reviewing your previous content, and so... Listen to episode

It s the last Hit Publish episode for 2015 so what better time to look back at all you ve done and set yourself up for success in 2016 by doing a content audit. And we ll be having mince pies, games and merriment as I throw a little party. Do say you ll join us! Today is a... Listen to episode

Customer profiles are useful for writing content that connects, compels, and persuades your reader. But how much do you need to know about your target market? Why do many customer profiles fail and once you ve filled in a customer profile, how do you actually use it to write great content? All and more on today s... Listen to episode

Writing great headlines is hard work, but that doesn t mean creating them can t be fun … This week I m going to be sharing with you one of my favorite tools for coming up with strong specific statements that sell the value of what you do in a succinct fashion. I love it not least because... Listen to episode

People love and trust experts, but sometimes being an expert in your content field actually makes it harder for your customer to accept your offer. Here s how to make sure that doesn t happen. Today I want to talk to you about the perils of being an expert and how that can have a detrimental effect... Listen to episode

Guest Posting is a content marketing strategy that pays dividends. It can open doors, generate sales, attract clients and build your credibility. But you need to make sure you re not making these mistakes before you jump right in … This week we are talking about the power of guest posting as part of your content... Listen to episode

Does your website content build a strong like, know, and trust bond to your visitors in just seconds? If not, you may be missing one or more of these 7 key elements. This week we re talking about first impressions. More specifically, when someone in your target market visits your site, do they have the vital... Listen to episode

Have you ever felt as though you re giving it your all when writing about your products or services, but readers (ones you know would make perfect customers) just don t seem to get it ? You could be falling foul of the blank stare – here s how to avoid it. This week we re tackling a very frustrating... Listen to episode

If you ve ever written content and wondered how long should it be and what should I include? this episode is for you. This week we re talking about how long your content should be. How much information do you need to give your reader to encourage them to sign up, buy, get in touch or take... Listen to episode