How do you write about what you do so that it: a) sells the value of what you do, b) doesn t sound over the top, and c) doesn t sound like everyone else? Introducing the 4-Step copywriting technique known as: ‘Butterfly Moments’ … Writing powerful, evocative and compelling copy doesn t have to be an elusive skill... Listen to episode

Ever wished you had a ‘stand-out’ piece of content? Something that people loved to share and reference and made you look like a superstar? The answer is easier than you think … This week s episode is all about (get ready for a sexy title:) The simple content that your customer wants but doesn t have the... Listen to episode

Using envy is a powerful copywriting technique to help your customer find the motivation to accept your offer. But some marketers have overused and abused this approach (pictures of ridiculous speedboats, anyone?) Don t be put off, not only should can you use envy to make your copy more persuasive, you owe it to your customer... Listen to episode

If you send an email newsletter but worry you might be making mistakes or getting on people s nerves, this episode is for you … Email marketing is powerful, intimate way of reaching your reader and nurturing leads. But it s something a lot of business owners struggle with. What should you write about? How can you... Listen to episode

Ever wondered if those content tips you read a few years back are still relevant today? I ve only just returned from a conference of conversion experts who spilled the beans on what tactics are working right this minute. And I want to share them with you … Last week I was part of a copywriting... Listen to episode

Have a sense of humor? Want to try a lighter style of marketing without looking like an idiot? Today s episode is for you [warning: my voice sounds ridiculous …] Using humor is a great way to build bridges and tear down barriers with your customer. More and more, consumers today want to see the personal ... Listen to episode

If you are a small business working in a specific geographical location, can you still benefit from hitting publish and creating content to market your business? The answer is yes, and I have some specific ways to help you build your local profile through content. This week s show is inspired by a Dear Amy letter... Listen to episode

Do you know which emotions will get your reader’s attention and pull them into your content? If not, how do you pin them down? And then once you ve identified them, what do you do with them? All will be revealed in today s Hit Publish. Targeting your customer s emotions in your content is a key content... Listen to episode

This week we re talking momentum and productivity tricks. If you ve ever found things getting in the way of your flow when you write, and wish you could get more out of your writing time, this episode is for you … On a previous show, we looked at how you could create content consistently, even when... Listen to episode

If you re using social media channels such as Twitter to promote your content, then this show is for you. This week we re looking at different ways you can beef up your tweets and write multiple updates to promote just one post (without sounding boring or repetitive). When you re posting tweets (or other social media updates)... Listen to episode