Let’s face it: if you’re not a trained artist or designer, color can be a tricky thing to use currently. When you’ve got your website colors working right, your brand will look polished, professional, and cohesive. But if you don’t get your colors right — or you simply use too much color, your website can... Listen to episode

One of the best ways to make money with your online business is to sell products from the pages of your website. But what product? That’s the million dollar question. The worst thing you can do is spend time, energy, and money creating a product no one wants. To remove this risk, consider creating a... Listen to episode

You don’t have to be a trained artist to create stop-them-in-their-tracks images that boost your content’s effectiveness. These days, you can find easy-to-use free tools that will allow you to create beautiful images for your blog, website, and social media. This week on Hit Publish, I’ve invited three Copyblogger experts to share their best advice... Listen to episode

Your home page makes an important first impression … and you only have one chance to make it. You have the opportunity to begin a long and fruitful relationship if you set your home page up to meet the needs of the people who land there. Or you can confuse them and turn them off,... Listen to episode

Does your sidebar look like a cluttered closet that’s stuffed to the gills with distracting ads, images, and text? Time to unpack your sidebar, look at everything you’ve put there, and consider whether it’s pulling its weight. The result of your efforts? A sidebar that’s good for business. This week on Hit Publish, I’ve invited... Listen to episode

Your website visitor hovers over your button, deciding whether to click. It’s the moment of truth! There’s a lot more to creating a high-converting button than simply getting the design right. Whether or not that button gets clicked depends on the button label, the text around the button, and even the content on the rest... Listen to episode

Ever find yourself scratching your head, trying to figure out what to write about on your blog? We’ve all been there. It’s tough to come up with blog post topics week after week, and it’s not easy to keep all those ideas organized, either. This week on Hit Publish, I’ve invited three Copyblogger experts to... Listen to episode

If you want your website’s About page to work, you have to answer one crucial question. And no, the question isn’t “how many years have you been in business?” It’s the one question that’s at the top of your site visitor’s mind. And if you answer it to their satisfaction, there’s a good chance they’ll... Listen to episode

Your online business won’t go anywhere until you hit publish. Great content needs to see the light of day, and that means pushing past your fears on a regular basis. But how exactly is that supposed to happen? This week on Hit Publish, Pamela Wilson shares a personal story about compassion and fear. You’ll come... Listen to episode

Want to expand the reach of your business and find new audiences for your products and services? An affiliate program could be the answer for you. Copyblogger’s affiliate programs run like a well-oiled machine, and in this episode of Hit Publish, you’re going to find out why. We want you to take advantage of our... Listen to episode