Episode 244 / Is it too late to plan holiday promotions? Nope. You still have plenty of time–and holiday promotions don’t have to be complicated or time-consuming. 

We delve into what tactics we’ve used and found effective for marketing to cold, warm, and hot audiences. 

-What we wish we’d known about marketing during the holidays

-Group promos ideas -> warm/cold audience

-Solo promo ideas -> hot audience

Bookish Wish List – your favorite books/bookish things

https://www.sararosett.com/bookish-wish-list/

Mystery Lover’s Gift Guide: https://www.sararosett.com/gift-guide/

-Last Minute ideas -> cold and warm audiences

-Newsletter content ideas -> hot audience

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⚡Links:

• Post from Written Word Media for promotion ideas and consumer mindset: https://www.writtenwordmedia.com/book-promotion-for-holiday/

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