Home Builder Happy Hour

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Intro - 00:28
The History of Short Form Video - 2:00
Interactive Social Media Content - 17:15
A Behind-the-Scenes Look with Employee-Generated Content - 33:30
Outro - 42:00

Our 2023 Trends Report is finally here! This week, Kelly and Ryan are joined for happy hour by the members of Get Community’s writing team: Rainy Emerson, Nicole Hakim, and LeighErin Jass. They each break down the three main trends featured in our report, including the history and growth of short-form video, using interactive social media content, and creating your own employee-generated content. The 2023 Trends report is available to download for FREE now on our website!

Download the Get Community 2023 Trends Report here: https://getcommunity.com/podcast-episodes/s3e8-get-community-2023-trends-report-with-the-writing-team/

Cocktail of the Week - Cranberry Martini

3 oz Vodka
1 oz Orange liqueur (Triple sec or Cointreau)
1.5 oz Simple syrup
3 oz Cranberry juice
6-7 Ice cubes
Sugared Cranberries to garnish (optional)

Fill the martini shaker with 6-7 ice cubes. Pour the vodka, orange liqueur, simple syrup, and cranberry juice over the ice. Place the lid on the shaker and shake for 20-30 seconds until the outside of the shaker is frosty and cold. Pour into martini glasses rimmed with sugar. Garnish with sugared cranberries or orange slices.

Credits
Hosted by Kelly Borgen and Ryan Canton, Owners of Get Community 
Music Composed and Performed by: Levi Irwin 
Edited by: LeighErin Jass

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com

Time Stamps

Intro - 00:28
The History of Privacy - 1:50
Recent Changes in Digital Privacy - 15:25
Everything Internet Cookies - 17:00
How Changes in Privacy Laws Affect Digital Marketing - 28:30

We are back this week and bringing you everything you need to know about Digital Privacy! Kelly and Ryan are joined by Get Community’s Digital Developer, Joey Grable. Joey takes us through the history of privacy laws, all the way back to the turn of the century. We also cover everything there is to know about online cookies, recent changes in digital privacy law, and how they affect your marketing strategy! So mix yourself up the featured cocktail and enjoy your happiest hour of the week.

Cocktail of the Week - Sidecar

2 oz Cognac 
1 oz Cointreau
1 oz lemon juice
Lemon twist or orange twist for the garnish
Sugar for rim (optional)

Cut a notch in a lemon wedge, then run the lemon around the rim of a cocktail glass. Dip the edge of the rim into a plate of superfine sugar. Place all ingredients in a cocktail shaker with a handful of ice and shake until cold. Strain the drink into the prepared glass. Garnish with a lemon twist or orange twist

Credits

Hosted by Kelly Borgen and Ryan Canton, Owners of Get Community 
Music Composed and Performed by: Levi Irwin 
Edited by: LeighErin Jass

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com

Time Stamps

Intro - 00:27
All Things LinkedIn Ettitque - 1:35
Meaningful Engagement on LinkedIn - 9:00
Optimizing Your Profile - 15:30
Promoting Your Business and Building Your Brand - 23:55
The Don’ts of LinkedIn - 30:15
Get Community’s LinkedIn Checklist - 33:53

Show Notes

Kelly and Ryan are here to discuss all things LinkedIn! For happy hour this week, the pair breakdown the value of LinkedIn for building both personal and business brands. From optimizing your profile to finding your next job to engaging with other businesses in a meaningful way, they have you covered. Ready to revamp your LinkedIn profile? Download the Get Community LinkedIn Checklist for FREE!

Find our LinkedIn Checklist here! https://getcommunity.com/blog-posts/revamp-your-linkedin-page-with-this-checklist/

Cocktail of the Week - Limoncello Collins

2 oz limoncello
1.5 oz gin
1.5 oz lemon juice, freshly squeezed
3 or 4 fresh mint leaves
Club soda to top
Sprig of fresh mint and lemon wheels, for garnish

Add mint leaves to a tall glass and crush with a muddler or the handle of a wooden spoon. Add ice, limoncello, gin, and lemon juice to the glass. Top with club soda, stir gently. Garnish with lemon wheels and fresh mint.

Credits
Hosted by Kelly Borgen and Ryan Canton, Owners of Get Community 
Music Composed and Performed by: Levi Irwin 
Edited by: LeighErin Jass

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com

Time Stamps

Intro - 00:27
Intro to Texting Marketing - 1:05
Soft-Selling Text Messages - 2:30
Analytics from Texts - 7:35
Balancing Your Marketing Strategy - 12:15
Hard-Selling Texts - 13:30
Final Thoughts on Text Marketing - 17:00
Outro - 28:45

You’ve got a text! Catherine du Pont, Get Community’s Account Director, joins Kelly and Ryan this week to talk about everything text message marketing. Cat breaks down the difference between hard and soft-selling in text, as well as, tips for balancing your messaging. Kick back with a cocktail and enjoy the happiest hour of your week.

Cocktail of the Week - Amaretto Sour

1 ½ oz Amaretto liqueur
1 oz simple syrup
¾ oz fresh lemon juice
1 orange slice and 1 maraschino cherry for garnish

Pour the Amaretto, simple syrup, and lemon juice into a cocktail shaker with ice. Shake and strain into a glass filled with ice. Garnish with an orange slice and a cherry.

Credits:
Hosted by Kelly Borgen and Ryan Canton, Owners of Get Community 
Music Composed and Performed by: Levi Irwin 
Edited by: LeighErin Jass

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com

Intro - 00:25
Using Blogs in Your Marketing Strategy - 2:00
Important Analytics Collected from Blogs - 5:13
Breaking Down Terms and Tips for Homebuyers - 8:10
Seasonal Design and Recipes - 12:10
Employee-Driven Content in Blogs - 15:00
Creating Community Guides - 17:35
Outro - 23:25

This week, Kelly and Ryan are joined by Get Community’s Content Writer, LeighErin Jass. Together they discuss the benefits of posting blogs for your homes or masterplan communities. We have you covered from the important analytics and the plethora of content blogs can provide to some evergreen content that can be used all year round. So pour yourself a cocktail and spend your happiest hour of the week with us!

Cocktail of the Week - Blackberry Pear Bellini 

3 oz Gin 
1/3 oz Blackberry Brandy
2/3 oz Pear Juice
Champagne - chilled, to top
1 Blackberry - for garnish
Add gin, pear juice, and blackberry brandy to a chilled champagne flute. Fill with chilled champagne. Garnish with a blackberry.


Credits
Hosted by Kelly Borgen and Ryan Canton, Owners of Get Community 
Music Composed and Performed by: Levi Irwin 
Edited by: LeighErin Jass

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com

Time Stamps
Intro - 00:27
Our Favorite TikTok Trends Right Now - 3:10
Balance Your Content - 7:00
Hop on Trends As Soon As You Can - 12:05
Encourage Engagement - 16:20
The Almighty Hashtag - 20:45
Embracing TikTok - 27:40

Get Community’s Account Director, Andrea Villanueva joins us for happy hour this week to discuss everything TikTok. Together with Kelly and Ryan, they discuss current trends, balancing your content, creating engagement, and all the basics for embracing this essential social media platform. So grab yourself a drink and learn all the ways you can take over TikTok!

Cocktail of the Week - Rosemary Gimlet

• 2 oz gin or white rum
• 1 oz fresh lime juice
• .5 oz Rosemary Honey Syrup (see Note) 
• Rosemary sprig for garnish

Place white rum or gin, lime juice, and Rosemary Honey Syrup in a cocktail shaker filled with ice. Place lid on shaker; shake vigorously. Strain into a chilled coupe glass. Garnish with rosemary sprig

If you would like to make your own Rosemary Honey Syrup, place 5 rosemary sprigs and 1/2 cup near-boiling water in a sealable heatproof container. Let steep for 20 minutes. Add 1/2 cup honey, and stir gently until dissolved. Cover and let steep for at least 2 hours, up to 12 hours. Strain before using. Syrup may be stored in the refrigerator for up to 2 weeks.

Credits
Hosted by Kelly Borgen and Ryan Canton, Owners of Get Community 
Music Composed and Performed by: Levi Irwin 
Edited by: LeighErin Jass

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com

We are officially in the last quarter of 2022 so what better time to get analytical? This week, Get Community’s Media Director, Sarah Hussain, joins Kelly and Ryan for happy hour! They discuss current trends, adapting to changes in hashtags and branding, the significant changes coming to Google Analytics, and more. So mix up our cocktail of the week, sit back, and enjoy our Homebuilder Happy Hour!

Intro - 00:27
What Makes Up our Media Trends Reports - 2:05
Current Trends - 3:20
YouTube Shorts - 5:30
Changing Values of Hashtags - 11:25
New Developments Coming to Google Analytics - 17:15
Get Community Trends Report - 22:30
Outro - 25:25

Cocktail of the Week - Pomegranate Moscow Mule

• 4 oz. fluid Vodka
• 1/4 c. Apple Cider
• 1/2 c. Sparkling Pomegranate Juice
• 12 oz. fluid Ginger Beer
• 2 pinches Cinnamon
• Pomegranate Seeds And Fresh Apple Slices, For Garnish

Fill large glasses with ice cubes. Add pomegranate seeds and fresh apple slices. Pour 2 ounces of vodka into each glass and add a pinch of cinnamon. Add apple cider and sparkling pomegranate juice to each glass. Fill each glass the rest of the way with cold ginger beer. Stir gently to combine and serve immediately. Cheers!


Credits
Hosted by Kelly Borgen and Ryan Canton, Owners of Get Community 
Music Composed and Performed by: Levi Irwin 
Edited by: LeighErin Jass

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com

It’s fall y’all, Get Community’s favorite season! This week Kelly and Ryan are joined by Lindsay Gerner, GC’s Creative Director, and Jenna Malone, GC’s Art Director, to discuss how you can celebrate the autumn season in your marketing strategy. They discuss the growing popularity of Instagram reels, getting your employees involved with staff recommendations, and how you can feature fall fun for the whole family. So mix up our cocktail of the week, sit back, and enjoy our Homebuilder Happy Hour!

Time Stamps
Intro - 00:28
Pumpkin Carving Contests - 1:55
Employee Recommendations for Fall - 8:03
Freshen Up for Fall - 10:42
Showcasing the Season in Your Homes - 14:25
Friends/Thanksgiving - 16:10
Fall Reels - 17:30
Fall Contests - 20:50
Our Favorite Fall Activies - 23:20

Cocktail of the Week - Apple Cider Old Fashioned
1/2 c. ice
2/3 c. apple cider
2 oz. whiskey
2 dashes of Angostura bitters
Apple slices, for garnish
Cinnamon sticks, for garnish

Combine all ingredients in glass and stir to combine. Garnish with an apple slice and cinnamon stick.

Credits

Hosted by Kelly Borgen and Ryan Canton, Owners of Get Community 
Music Composed and Performed by: Levi Irwin 
Edited by: LeighErin Jass

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

Interesting digital art pieces are flooding the internet, and they can only be described as the wildly popular NFTs. From Bored Apes to CryptoPunks, and CryptoKitties, these one-of-a-kind finds are almost inescapable in popular culture. 

For this week’s episode, Kelly and Ryan dive into the NFTs and their impact on digital marketing, digital worlds, and the future of social media platforms. Looking to become a NFT owner or just want to learn all about what’s in store for the newest staple in virtual worlds? Listen here! 

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Connect with Get Community!
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Visit our website at getcommunity.com