Home Builder Happy Hour

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

From March 14th to 16th, a few members of the Get Community team attended the Social Media Marketing World Conference by Social Media Examiner in San Diego, CA! Social marketing is changing more and more each day. If the last year has taught us anything, it’s that you’ve got to embrace change to get ahead.

For this week’s episode, our team sat down to discuss their personal takeaways after spending the weekend doing workshops, networking, and reconnecting with the mutual love for digital marketing. From improving blog copy to adjusting social media content to become more personal, listen to all of the amazing information that inspired our team to be better!

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Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

Content creation changes with the seasons. From the rise of short form video to virtual tours on properties, digital marketing strategies and the amount of content the general public consumes has risen and been reconstructed in many ways over time.  

Influencer marketing, virtual reality technology, Instagram reels, and many others are important concepts that have taken the internet by storm. What could this mean for the homebuilding industry? Get Community’s Account Director, Drea, joins us to discuss the ins and outs of creating content as someone who works directly with clients, and as a consumer herself! 

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Connect with Drea on LinkedIn: https://www.linkedin.com/in/andreajvillanueva/

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Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

The Great Resignation has hit the job market, the homebuilding industry, and the overall economy in a number of ways. Employees are seeking a flexible work environment just as employers are seeking the right people to keep their companies afloat. 

Kelly and Ryan reflected on their own experiences at Get Community with employee relationships and turnover rate. These have navigated creating a positive work environment through culture, flexibility, and mutually healthy relationships. Tune in to learn how to get through the trials and tribulations of shaping a solid work environment.

Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!

Follow Get Community, Inc. on social media!

Website (Sign Up for our Newsletter): https://GetCommunity.com/
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Instagram: https://www.instagram.com/GetCommunity/
LinkedIn: https://www.linkedin.com/company/getcommunity/

Connect with Get Community!
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Visit our website at getcommunity.com

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

The process of selling homes has had a major shift. Did you ever think we would reach a point where social media drove a person to finalize their decision to buy a home? Well, believe it! Due to limitations from the pandemic and being part of society driven by technology, social media has become the ultimate tool in putting home builders back on the map. 

Specifically, short form videos, such as Instagram Reels, have played a huge part in showcasing homes and capturing the attention of audiences. On today’s episode, John Gilbert, the Sales and Marketing Counselor at Brandywine Homes, joined us to discuss being on the frontlines of selling homes through social media, and using Instagram Reels to their advantage. 

Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!

Connect with John Gilbert on LinkedIn: https://www.linkedin.com/in/johnwgilbertiv/

Connect with Brandywine Homes: https://www.linkedin.com/company/brandywine-homes/

Follow Get Community, Inc. on social media!

Website (Sign Up for our Newsletter): https://GetCommunity.com/

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Connect with Get Community!
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Visit our website at getcommunity.com

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

Virtual technology is the future, and with how quickly everything is changing, it can be a little hard to keep up. Facebook’s change to Meta opened up a world of possibilities. More specifically, it opened up the virtual world called the Metaverse. 

The Metaverse is a network of 3D virtual worlds that focuses on social connection. In this episode, we discuss the evolution of technology as we knew it, and the future the Metaverse will bring to social life and owning property! 

Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!

Full YouTube Presentation: https://youtu.be/m9vcMbqiqwQ

Follow Get Community, Inc. on social media!

Website (Sign Up for our Newsletter): https://GetCommunity.com/
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Connect with Get Community!
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Visit our website at getcommunity.com

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

Joe Duffus and Steve Ormonde are two powerful forces in the homebuilding industry individually. Joe is the CEO of Builder’s Design and a visionary in the interior design industry. For over 30 years, he has been marketing model homes and commercial spaces, and is responsible for billions of dollars in new home sales over the course of 15,000 successful design projects. His progressive approach to selling homes faster, comes from his innate entrepreneurial spirit. Joe is an Aurora Committee Member, an Education Committee Chair of the Northern Virginia BIA, a member of the NAHB 55 Plus Committee, and has been an Official Judge for over 50 industry award functions.

Steve is the Founder and President of Focus 360, and Max Tipton Award for Marketing Excellence winner. His career in architecture started in 1983 as a Computer Aided Design (CAD) Coordinator after he received his Associate of Architecture Degree from Saddleback College. He developed the homebuilding industry’s first “Virtual Model Home.”  Steve’s company, Ormonde Presentations, which was later changed to Focus 360 in 2000, grew into an internationally recognized firm, earning more than 100 published articles and several network television appearances. 

They have seen the homebuilding industry evolve in many ways, and have always found or developed the tools to improve and adapt. On this episode, Kelly and Ryan dive into Steve and Joe’s amazing collaboration, Boundless, and discuss the impact virtual reality technology has had on the homebuilding industry. 

Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!

Learn more about Boundless: https://www.focus360.com/boundless/

Connect With Steve Ormonde: https://www.linkedin.com/in/steveormonde/

Explore Focus360: https://www.focus360.com/

Connect With Joe Duffus LinkedIn: https://www.linkedin.com/in/joe-duffus-m-i-r-m-9b938213/

Explore Builder’s Design: https://www.buildersdesign.com/

Check out the first virtual model home on Focus 360’s 30 Years of VMH: https://vimeo.com/352285830

Follow Get Community, Inc. on social media!

Website (Sign Up for our Newsletter): https://GetCommunity.com/
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LinkedIn: https://www.linkedin.com/company/getcommunity/

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

YouTube has been around for about 17 years and has made one of the most impactful, yet controversial changes to their platform, by removing the dislike count visibility. This change was made for the sake of trying to limit bullying against creators on their platform, but there’s always a question on whether this was a good move for user engagement data for the platform overall.

On this episode, Get Community’s Web Developer Joey Grable joined Kelly and Ryan to discuss whether this decision could be harmful or beneficial to the social media platform overall, or if it would inspire certain trends among other leading platforms.

Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!

Follow Get Community, Inc. on social media!

Website (Sign Up for our Newsletter): https://GetCommunity.com/
Facebook: https://www.facebook.com/GetCommunityInc/
Instagram: https://www.instagram.com/GetCommunity/
LinkedIn: https://www.linkedin.com/company/getcommunity/

Resources: 

https://www.theverge.com/2021/11/17/22787080/youtube-dislikes-criticism-cofounder-jawed-karim-first-video-description-zoo

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

On this episode, Event Planner and Hospitality Expert Patty Gamboa joins Kelly and Ryan to talk about the ways brands and businesses, in and outside the homebuilding industry, can create a high demand for any plans they may have!

Patty lives and breathes for a top tier customer experience. She founded her business, Patrician Company, in 2003 and started taking the event-planning business by storm, bringing every one of her clients' event ideas to life. Her ultimate goal with every event is to work to help clients enjoy flawless events that change hearts and minds so businesses, ideas, and individuals thrive.

After starting several other businesses and becoming a seasoned expert on what needs to happen to make a business or brand successful, she has developed the ultimate guide of tips and tricks to heighten the customer experience, build strong relationships between brands and their followers, and of course create FOMO for all of your events! 

Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!

Follow Get Community, Inc. on social media!

Connect with Patty Gamboa: https://www.linkedin.com/in/patricia-ann-gamboa/

Enjoy a free “How To Create Event FOMO” outline from Patty Gamboa: https://getcommunity.com/podcast-episodes/s2e2-build-good-fomo/

Website (Sign Up for our Newsletter): https://GetCommunity.com/

Facebook: https://www.facebook.com/GetCommunityInc/

Instagram: https://www.instagram.com/GetCommunity/

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

On this episode, Kelly and Ryan break down Get Community’s 2022 Trends Report for you. They discuss how much the past year has changed the game for both the homebuilding and digital marketing industries, and the rise of certain marketing forms that will skyrocket the success of your businesses. 

The four 2022 trends set to rise above and take brands and their digital marketing strategies to new heights are:
The Rise of Short Form Video — Video content became a powerhouse tool in the pandemic, also became a powerful marketing tool in the homebuilding industry.

Personalization — Tailoring your content such as ads, email marketing etc., can create a more personal experience for your customers/audience. 

Immersive Experiences — Matterports, digital walkthroughs, and 3D tours will play a huge role in people finding their dream homes. 

Building Community With Get Community — Providing amazing customer experiences will build trust between you and your buyers, making your business successful and building a strong community 

If you’re looking to dive deeper into these trends, you can download the full 2022 Trends Report here: https://ss-usa.s3.amazonaws.com/c/308479099/media/286061dcaf281359744060377941921/GC_2022TrendsReport_2021-12.pdf.

Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!

Follow Get Community, Inc. on social media!

Website (Sign Up for our Newsletter): https://GetCommunity.com/
Facebook: https://www.facebook.com/GetCommunityInc/
Instagram: https://www.instagram.com/GetCommunity/

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

In line with keeping our listeners updated on the latest marketing trends for home builders, we have to include what’s new and happening with graphic design. On today’s episode, we sit down for a chat with our talented in-house Graphic Designer, Jenna, who will be sharing some of her insights on the latest trends. 

In the past year, we’ve seen nature-inspired design, geometric shapes, craft, and TikTok texts. Listen in as we take a deep dive into these aesthetics sweeping the virtual design space.

Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!

Follow Get Community, Inc. on social media!

Website (Sign Up for our Newsletter): https://GetCommunity.com/

Facebook: https://www.facebook.com/GetCommunityInc/

Instagram: https://www.instagram.com/GetCommunity/

LinkedIn: https://www.linkedin.com/company/getcommunity/

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com