Home Builder Happy Hour

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

We’ve talked about Reels on HBHH before in regards to how Instagram is now favoring videos, but today, we’re discussing short-form videos in general, specifically TikToks (which can be made into Reels). There is a new medium of advertising sweeping across various industries and real estate and homebuilding is no exception. 

It’s easy to dismiss TikTok as an app for kids that is an epicenter for silly trends. However, more and more older adults are making their way onto TikTok as the app caters their feed to any individual consumer’s interests. In today’s episode, we will be going over engagement stats, video trends, and how moving some of your content to TikTok can generate hot leads.

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Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

Powerhouse sibling duo Lisa Parrish and Christopher Mayer are the children of Peter Mayer from Peter Mayer Productions. Peter Mayer Productions has been the homebuilding industry’s most prominent national award show hosts, hosting shows including the Golden Nugget Awards, National Sales and Marketing Awards, and the MAME Awards in several states.   

They are no strangers to the homebuilding industry. Lisa has been running the family company for 35 years (and currently with her husband Shane), and Chris Mayer is a prominent architectural photographer who has helped homebuilders win awards with his incredible photography.

Chris and Lisa have watched all sorts of changes take place over time, one of the most important ones being technology, and we discuss how that has impacted the evolution of their work over time. In today’s episode, the duo will share their individual endeavors as well as the growth they’ve seen in the homebuilding industry, while recapping personal experiences.  

Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!

Connect with Lisa Parrish: https://www.linkedin.com/in/lisamparrish/

Connect with Christopher Mayer: https://www.linkedin.com/in/christopher-mayer-4508229/

Follow Get Community, Inc. on social media!

Website (Sign Up for our Newsletter): https://GetCommunity.com/

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LinkedIn: https://www.linkedin.com/company/getcommunity/

Connect with Get Community!
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Visit our website at getcommunity.com

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

Instagram’s CEO, Adam Mosseri got on Twitter to announce Instagram’s shift in focus from photos to videos on June 30, and since then, digital marketers everywhere have sort of freaked out. But this isn’t a bad thing, this is a new opportunity for more people to know who you are.

The reality is, Instagram has been heading in this direction for a while. The app’s introduction of reels, in-app shopping, and private messaging have implied their interest in online businesses. In today’s episode, we’re going to go over what this means for the homebuilding industry. 

Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!

Follow Get Community, Inc. on social media!

Website (Sign Up for our Newsletter): https://GetCommunity.com/

Facebook: https://www.facebook.com/GetCommunityInc/

Instagram: https://www.instagram.com/GetCommunity/

LinkedIn: https://www.linkedin.com/company/getcommunity/

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

Listen in as Kelly and Teri Slavik-Tsuyuki, principal and storyteller at tst ink., talk personal branding in regards to the home building and development industry at the Women's Leadership Initiative, a global program of the Urban Land Institute.

With their combined decades of experience, they provide their insight on using social media for storytelling, engagement, and making a space for yourself online.

Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!

Follow Get Community, Inc. on social media!

Website (Sign Up for our Newsletter): https://GetCommunity.com/

Facebook: https://www.facebook.com/GetCommunityInc/

Instagram: https://www.instagram.com/GetCommunity/

LinkedIn: https://www.linkedin.com/company/getcommunity/

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

We’ve talked about how the pandemic has further accelerated e-commerce, especially in relation to real estate. Today, we’re going to talk about one of the most innovative tools driving the rising trend of online home buying: Matterport.

With over 330,000 subscribers, you’ve probably heard of this leader in 3D Technology—but just in case you haven’t, here’s a bit about what they do. Matterport is an AI-powered 3D tool that transforms your product’s space into an immersive experience. With this software, people can explore properties in detail and capture the essence of what could be their future home

In this episode, we explore how Matterport can help create a virtual shopping experience and we break down the numbers for you to understand the value that it can add to your homebuilding company.

Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!

Follow Get Community, Inc. on social media!

Website (Sign Up for our Newsletter): https://GetCommunity.com/

Facebook: https://www.facebook.com/GetCommunityInc/

Instagram: https://www.instagram.com/GetCommunity/

LinkedIn: https://www.linkedin.com/company/getcommunity/

Resources:
https://www.nytimes.com/2021/02/19/realestate/house-buying-online.html
https://www.baymgmtgroup.com/blog/benefits-matterport-3d-tours/
https://www.hometrack.net/roi-with-your-matterport-3d-virtual-tours
https://www.realtor.com

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com

Welcome to Home Builder Happy Hour! Grab a drink and join our dynamic sibling duo, Kelly and Ryan, as they share the 4-1-1 on the latest marketing trends you need to know about the homebuilding industry. Tune in to hear insightful Interviews with industry professionals and get some juicy tips on how you can succeed in this competitive market!

On this episode of Home Builder Happy Hour, Kelly and Ryan sit down with Eddie and Joe Font, brothers and co-founders of VisionScape Imagery, Inc. Blending art and science through digital innovation, their company brings forth illustration, simulation, animation, and presentation from a variety of homes, buildings, and properties to tell a story. Join us in getting to know where and how Eddie and Joe got their start and where they see their company heading!

Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox! 

Find Eddie and Joe Font from VisionScape Imagery:

Website: https://www.visionscapeimagery.com/

Facebook: https://www.facebook.com/visionscapeimagery/

Instagram: https://www.instagram.com/visionscape_imagery/

LinkedIn: https://www.linkedin.com/in/joefont/   https://www.linkedin.com/in/eddiefont/

Follow Get Community, Inc. on social media!

Website: https://getcommunity.com/

Facebook: https://www.facebook.com/GetCommunityInc/

Instagram: https://www.instagram.com/GetCommunity/

LinkedIn: https://www.linkedin.com/company/getcommunity/

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

In a time when you shop online for anything, like clothes, appliances, groceries, and even cars, it would only make sense for home buying to be a more digital experience. One of the key marketing components that make buying a home online possible is the use of drone photography and video. In this episode, Kelly and Ryan sit down with our in-house photographer, Bryan, to discuss the uses, benefits, and legalities of drone usage in home builder marketing. They will be going over: 

Visualization — Show off your home in detail to more people! Drone photography and video allow onlookers a more detailed view of your product which furthers the selling process.

• Attracting More Buyers — Unlike in-person open houses, providing an in-depth virtual tour of your home puts the home in the position to be seen by more potential buyers. When distance isn’t a factor, you are more likely to have more eyes on your product.
• Legalities — Discover how FAA laws are managing who and how we fly today and how a professional drone pilot can simplify the experience.

Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!

Follow Get Community, Inc. on social media!

Website (Sign Up for our Newsletter): https://GetCommunity.com/

Facebook: https://www.facebook.com/GetCommunityInc/

Instagram: https://www.instagram.com/GetCommunity/

LinkedIn: https://www.linkedin.com/company/getcommunity/

Resources:
https://www.appletoncreative.com/blog/how-drones-can-elevate-your-traditional-digital-marketing-campaigns/

https://www.hometrack.net/blog/drones-changing-aerial-photography-real-estate

https://www.faa.gov/uas/

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

On this episode, Kelly and Ryan break down Get Community’s 2021 Trends Report for you. They discuss how much the past year has changed the game for both the homebuilding and digital marketing industries, which makes it more important than ever for your company to have its marketing game on point.

Three of 2021’s trends rise above the rest as the most important for homebuilders to take advantage of:

1. The More the Merrier — focus on creating an online community from your physical community in order to stay better connected to your audience.
2. More Than a Home — with so much of last year being spent inside, people need the rooms in their home to be versatile spaces, which can be a home office one hour and a personal gym the next.
3. Ease of Living — simplify the homebuying process and relax the home owning experience by developing more personalized ads and emphasizing a home’s self-care and eco-friendly qualities.

If you’re looking to dive deeper into these trends, you can download the full 2021 Trends Report at www.GetCommunity.com.

Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!

Follow Get Community, Inc. on social media!

Website (Sign Up for our Newsletter): https://GetCommunity.com/

Facebook: https://www.facebook.com/GetCommunityInc/

Instagram: https://www.instagram.com/GetCommunity/

LinkedIn: https://www.linkedin.com/company/getcommunity/

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

In this episode of Home Builder Happy Hour, Ryan and Kelly share their mission for the podcast. The podcast started so that this industry duo had a place to share all that they've learned and continue to learn with others. If there's one thing 10 years in the industry has taught them, it's that they should be sharing. They are here to share their marketing expertise specifically for the home building industry.  

They also hope to use this platform to learn more about what others are doing in this industry as it relates to marketing. They want to dig deeper into things like drone technology, virtual reality, design trends, and more. 

Lastly, they hope to collaborate and innovate to push the boundaries of what is possible, and that can only exist through these creative and insightful conversations.

Tune in every Thursday at 4pm for the happiest of hours with Ryan and Kelly.

Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!

Follow Get Community, Inc. on social media!

Website (Sign Up for our Newsletter): https://GetCommunity.com/

Facebook: https://www.facebook.com/GetCommunityInc/

Instagram: https://www.instagram.com/GetCommunity/

LinkedIn: https://www.linkedin.com/company/getcommunity/

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

Happy hour just got happier! Ryan and Kelly are excited to introduce you to the show and get you up to speed with what you can expect from this season of Home Builder Happy Hour. You’ll get information about what’s relevant to the homebuilding industry, including a breakdown of this year’s hottest marketing trends, information about Matterport, drones, Instagram’s new direction, TikTok, and more! They also sit down with dynamic industry sibling duos such as the Font Brothers and Lisa Parrish and Christopher Mayer and discuss their impact and their journey to where they are now. 

Tune in every Thursday at 4pm for the happiest of hours with Ryan and Kelly.

Want more insights on the Homebuilding Industry? Join our newsletter mailing list to receive news and freebies directly to your inbox!

Follow Get Community, Inc. on social media!

Website (Sign Up for our Newsletter): https://GetCommunity.com/

Facebook: https://www.facebook.com/GetCommunityInc/

Instagram: https://www.instagram.com/GetCommunity/

LinkedIn: https://www.linkedin.com/company/getcommunity/

Connect with Get Community!
Instagram - LinkedIn - Facebook
Visit our website at getcommunity.com