Home Care U

Referral sources are the foundation of most large agencies' revenue. But as any experienced marketer will tell you, establishing these relationships has gotten more and more competitive. Here's how 3x home care marketer Gabrielle Pumpian is handling the challenge. 

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Learn more about Careswitch at: careswitch.com
Connect with the host on LinkedIn: Miriam Allred

This episode was produced by parkerkane.co

Having run a successful agency for ten years and serving as the president of Arizona's chapter of the Home Care Association of America, Krystal Wilkinson's passion is developing leadership talent. Join us as she sounds off on this very challenging aspect of home care agency management.

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Learn more about Careswitch at: careswitch.com
Connect with the host on LinkedIn: Miriam Allred

This episode was produced by parkerkane.co

Miriam Allred has spent five years interviewing hundreds of home care's top leaders. In 60 minutes, here's what she's learned from them—and what she says they're all doing similarly. 

Enjoying the show? Send me a text and let me know!

Learn more about Careswitch at: careswitch.com
Connect with the host on LinkedIn: Miriam Allred

This episode was produced by parkerkane.co

Rated the top local business in the state of Michigan, Enriched Life Home Care enjoys every agency's dream: their referral partners come to them. How did they do it? We're here to find out. 

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Learn more about Careswitch at: careswitch.com
Connect with the host on LinkedIn: Miriam Allred

This episode was produced by parkerkane.co

Kristin Beckholt is a home care success story—an RN who started her own agency, scaled it, and now helps other agencies do the same. Part of her secret is her laser-focus on caregiver experience and culture, starting with the moment they apply. Come here both sides of the story as we interview Kristin alongside her lead care professional, Stephanie Coursey. In this episode we discuss their Tik Tok account: you can find it at @ihcofwashington on Tik Tok.

Enjoying the show? Send me a text and let me know!

Learn more about Careswitch at: careswitch.com
Connect with the host on LinkedIn: Miriam Allred

This episode was produced by parkerkane.co

Kristin Beckholt is a home care success story—an RN who started her own agency, scaled it rapidly, and now helps other agencies do the same. Part of her secret is her laser-focus on caregiver experience and culture, starting with the moment they apply. Come here both sides of the story as we interview Kristin alongside her lead care professional, Stephanie Coursey. Click the blue link on the left side of the screen to register.

Enjoying the show? Send me a text and let me know!

Learn more about Careswitch at: careswitch.com
Connect with the host on LinkedIn: Miriam Allred

This episode was produced by parkerkane.co

In part 2 of our series with MissionCare Collective, we’re here to talk about their Workforce Study, the seven caregiver personas it highlights, and the very specific way this information can help you upgrade your recruitment strategy. Download the report  free: https://www.missioncare.com/workforce-report-jan23

Enjoying the show? Send me a text and let me know!

Learn more about Careswitch at: careswitch.com
Connect with the host on LinkedIn: Miriam Allred

This episode was produced by parkerkane.co

New data from MissionCare Collective paints a detailed picture of the parts of home care people that are tough to talk about—everything from racist requests by clients to caregivers being 3x more likely to experience anxiety and depression than the overall US population. Maggie Keen, VP of MissionCare Collective, is here to explain these findings and share ways that home care agencies can navigate the challenges that no one likes to talk about. 

Download the report: https://www.missioncare.com/provider-study-download

Enjoying the show? Send me a text and let me know!

Learn more about Careswitch at: careswitch.com
Connect with the host on LinkedIn: Miriam Allred

This episode was produced by parkerkane.co

Whether you plan to eventually sell, want to exit daily operations, or just want to get a good night's sleep now and then, you'll need to build up processes and leaders who can keep your agency going without you. Andrea Cohen, founder of Houseworks and HCAOA board member, is here to talk about how she successfully did it.

Enjoying the show? Send me a text and let me know!

Learn more about Careswitch at: careswitch.com
Connect with the host on LinkedIn: Miriam Allred

This episode was produced by parkerkane.co

How much should you pay a marketer? How much should you put into community advertising? How about online leads? Google ads? With all these decisions, it can be tough to decide where to put your marketing dollars. In part 2 of our series with the marketing experts from corecubed, we'll discuss how to go about making these decisions. 

Enjoying the show? Send me a text and let me know!

Learn more about Careswitch at: careswitch.com
Connect with the host on LinkedIn: Miriam Allred

This episode was produced by parkerkane.co