In this episode, Zach and Beth talk to Lisa Prestifilippo, National Accounts Manager at Metal Sales Manufacturing Corporation, about the different types of people that buy on online platforms and what you can get from these sites to drive innovation and product development.

The audience that buys on Amazon is different than the audience that buys on HomeDepot.com and is different than the audience at Lowes.com. What most manufacturers don't know is that they need to have a strategy for each online distributor or retailer.