Some stories stick with you—the kind that shift your perspective and give you the courage to take the next step. At Liberty Spenders™, those are the stories we seek out. Over the past few months, a few conversations stood out—bigger than a single episode, yet connected by a shared thread of grit, service, and purpose.
That’s why we’re doing something different: a three-part, binge-ready mini-series, dropping all at once.Honoring the Mission drops today on September 11th—a day that resonates deeply with our nation and those who have served. This special drop showcases extraordinary leaders who’ve taken the lessons of military service and turned them into thriving, mission-driven businesses.
Here’s what’s inside the series:

Episode 1: Jeff Kirkham - Discover how this retired Special Forces operator and Black Rifle Coffee co-founder built resilience, created the bestselling Black Autumn series, and helps others thrive in chaos.

Episode 2: Eric Hadley - Hear how this Navy veteran and founder of Got Your Six Coffee transformed personal loss into a coffee brand that gives back 25× more than the industry average.

Episode 3: Jason Murff - Learn how this Army veteran grew Grill Your Ass Off from a garage startup into a national BBQ sensation—while giving back to veterans through every sale.

Three episodes. One mission. Stories that remind us what it means to serve—and to lead with purpose. Start your binge with Episode 1 now and honor the mission with us.

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