As the world opens back up, so are watch companies re-evaluating how they tease and reveal their newest offerings. Unrestricted by the old-world rules of Basel, they can now operate how they see fit. We take a brief look at this, check out an argument about why it may leave some lukewarm, and ultimate see if it's a better way forward. Now that COVID has killed Baselworld, the industry is free to market their watches in a way that works for them. Let us know what you think!