On this episode Accelerate, host Rob Grimes asks, can technology provide a solution to iconic brands and hospitality to avoid their demise allowing them to live on, not only in our hearts & minds, but in our stomach as well?

Having recently visited a graveyard, Rob was able to look up names on headstones and find out a bit about their history by searching online, which prompted the idea for this episode. New technology is taking this concept even further, by providing immortality to people, places, food and experiences that are no longer with us. New technologies are allowing access to more information than ever, which in turn extends the life of the data through the infinite longevity of information.

All sorts of digital information is collected and stored including the chef or entrepreneur’s communications to live on into eternity via audio and video. Recipes and cooking techniques are stored preserving a chef’s signature dishes, giving us the ability to recreate and experience food in its original flavor, texture and presentation.

If you want to be an extend the life of a hospitality brand - Rob recommends focusing on the experience. By recreating the various elements of a great hospitality experience - food, service & environment - you can digitize your brand in a way you want to be remembered.

Listen to this episode of Accelerate for insights on creating a long-lasting and memorable hospitality brand, food and experience by delving into the advancements in technology that are bringing the idea of immortality closer to reality.