Hot Copy

Tiny snippets of copy joy to help and persuade your customers So, you’ve finally finished writing your client’s copy. The homepage is ‘Wow,’ the content pages are engaging and you’ve done just the right amount of SEO to keep those pesky Google hummingbirds singing. But you’ve forgotten something. That’s right — your micro copy. We […]

Many of us are familiar with Google AdWords as part of our knowledge of SEO. But can Google AdWords shortcut your SEO efforts and get to page 1?

And are writing Google AdWords a profitable part of a copywriter’s portfolio of projects?

Today we’re talking to Google AdWords expert, Melinda Samson. She’s going to give us the lowdown on Google AdWords: the good, the bad and how to write them.

Tune in to learn:

• The structure of the AdWords ad
• What kind of content these ads should link to
• Essential character limits you need to know
• How testing ads can change everything
• Surprising micro edits that can boost ad performance
• Advice for copywriters looking to offer this as a service

 

Question for the listeners!

Have you written Google AdWords for yourself or others?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Who is Melinda Samson?

Melinda, co-owner of Click-Winning Content, is a Premier Google Partner and Google AdWords & Analytics Consultant, Speaker and Trainer. She works with businesses to increase their leads and sales. Mel is committed to never using an acronym without explaining it first and also likes grand slam tennis, greyhounds and Melbourne sunsets.

Basically what she does is help businesses get maximum value from their AdWords campaigns. I live, love and breathe AdWords!

Connect with Mel

• Website
• LinkedIn
• Twitter
• Facebook
• Google+
• YouTube

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Frelsun for a fantastic review of the show.

Useful links

• Academy of Ads: Fast, free training from Google
• Google Digital Garage
• Google Partner Program (including the partner directory)
• AdWords YouTube Channel
• AdWords Policies
• Click-Winning Content Small Group AdWords Training

How to write Google ads that web surfers click on Many of us are familiar with Google AdWords as part of our knowledge of SEO. But can Google AdWords shortcut your SEO efforts and get to page 1? And are writing Google AdWords a profitable part of a copywriter’s portfolio of projects? Today we’re talking […]

Deciding to change jobs is a big decision. Deciding to actually ditch your job (and the loveliness of a regular salary) to become a freelancer can seem like an enormous risk.

So, how can you prepare for and transition into life as a freelance copywriter? 

That’s what we’re talking about today! We share our tips and experience on making it a smooth transition. We cover preparing for the change, when to make the leap, getting your name out there and making sure your bills are being paid.

Kate and Belinda have had significantly different experiences in this area so you’ll be able to hear two approaches.

Tune in to learn:

• How and why Kate left her last full-time job
• The story of Belinda leaving her last full-time job
• When you know it's time to go
• What kind of preparation you can do
• Belinda's handy trick that turned her boss into her first retainer client

 

Question for the listeners:

How did you transition to life as a full-time copywriter?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Louise Brogan @SocialBeeNI from the UK for a fantastic review of the show.

Should you plan your exit or just get out? Deciding to change jobs is a big decision. Deciding to actually ditch your job (and the loveliness of a regular salary) to become a freelancer can seem like an enormous risk. So, how can you prepare for and transition into life as a freelance copywriter?  That’s […]

As copywriters, we know that one thing we have far too little of is time. But is it actually possible to delegate some of your work to others?

We’re not talking about sub-contracting copywriting work to more junior writers. We’re talking about handing off the day-to-day admin to another human. Sounds good right?

In today’s episode, we’re talking about working with Virtual Assistants or VAs. 

Is this a good way to grow your copywriting business? We’re sharing our experiences and advice on making the most of your VA relationship and the common pitfalls to avoid.

So, if you’ve ever wondered if a VA could be the solution to your admin nightmares, this is the episode for you.

Tune in to learn:

• What kinds of work a VA can help with
• How to find a great VA
• The pros and cons of overseas VAs
• How to train a VA
• How to get the most out of your VA

 

Question for the listeners!:

Do you use a VA, how has it changed your business?

You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! 

Thanks to Readwritelearnwell from the US for a fantastic review of the show.

Useful links: 

• www.virtuallyyours.com.au
• https://virtualinfinity.com.au
• 60 Ways a Virtual Assistant (and Team) Can Support You and Your Business!
• Asana
• Slack
• Loom
• Hot Copy Pricing podcast

How to find, train and use a VA As copywriters, we know that one thing we have far too little of is time. But is it actually possible to delegate some of your work to others? We’re not talking about sub-contracting copywriting work to more junior writers. We’re talking about handing off the day-to-day admin […]

Could your business survive a cold? Probably. But what about an unexpected illness that takes you out of action for weeks?

Whether it’s a cold, a hangover or something more long-term, when we work for ourselves the ramifications to our business can be serious. Especially if we’re talking about extended periods of illness.

How do you avoid your business going offline when you do?

Tune in to learn:

• Kate and Belinda’s experience with planned and unplanned business outages
• Our top 3 tips for helping your business survive unexpected illness
• How you can prepare yourself and your business
• Our sage advice to prevent major kerfuffles taking your business offline

Question for the listeners!:

We’d love to know if your business could survive an unexpected illness. What’s your big action from this pod?

You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! 

Thanks to dlcm70 from the US for a fantastic review of the show.

Useful links: 

• Email templates

Would your copywriting business survive sickness? Could your business survive a cold? Probably. But what about an unexpected illness that takes you out of action for weeks? Whether it’s a cold, a hangover or something more long-term, when we work for ourselves the ramifications to our business can be serious. Especially if we’re talking about […]

Darren Rowse is a globally renowned blogger and speaker. Just as many people know him as the founder of Problogger as for his other business, Digital Photography School. He inspires bloggers every year at the Problogger training event and we grabbed him to pick his brain about writing, routines and being a totes famous introvert.

Tune in to learn:

• How Darren finds the time and inclination to write in his ultra-busy schedule
• Where he gets his inspiration
• How he turns negative comments into conversation
• How an introvert keeps his energy levels topped up after big events
• How Darren gets through his (enormous) to do list
• The ONE question you should ask yourself before you start writing.

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! 

About Darren

Darren Rowse is a blogger, speaker, consultant and founder of several blogs and blog networks, including b5media, ProBlogger.net and digital-photography-school.com. He lives in Melbourne, Australia.

Connect with Darren:

• Problogger
• Digital Photography School
• Problogger podcast