Hot Copy

Darren Rowse is a globally renowned blogger and speaker. Just as many people know him as the founder of Problogger as for his other business, Digital Photography School. He inspires bloggers every year at the Problogger training event and we grabbed him to pick his brain about writing, routines and being a totes famous introvert. […]

We know that many copywriters love the idea of writing copy for charities and Not For Profits, it’s a way of using our copywriting superpowers for good.

But what are the challenges of working with charities?Should you charge less?

What are the differences between writing copy for charities and regular clients?

To find out, we’ve got experienced copywriter Andrea Rowe on the show!  

Tune in to learn:

• The types of clients Belinda, Kate and Andrea have worked with
• The differences between writing for charities and regular commercial copywriting
• Should you charge a different rate?
• Why charities love direct mail
• Scriptwriting tips for charity videos
• How to tug the heartstrings without being melodramatic
• How to identify the value proposition
• Tips for newbie charity copywriters
• Resources to help you get started

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to ‘Jody Carey’ for their lovely testimonial.

About Andrea

Andrea Rowe is a copywriter and campaign strategist helping not-for-profit organisations and social enterprises increase awareness, attract supporters and retain donors. She also helps coastal and government organisations create engaging words and identify tactical approaches for PR and fundraising campaigns, digital and website content and community report and grant writing.

Connect with Andrea:

• Web
• Facebook
• Twitter
• Instagram
• Google+
• Linked In

Useful links:

• Ourcommunity
• Probono Australia
• CPA Australia
• Future Fundraising Now - Jeff Brooks
• Soi Dog
• Kiva

How to get started in this popular niche We know that many copywriters love the idea of writing copy for charities and Not For Profits, it’s a way of using our copywriting superpowers for good. But what are the challenges of working with charities? Should you charge less? What are the differences between writing copy […]

Although we love being copywriters we know it’s not all unicorns and rainbows. There are the ups and the downs, the highs and the woes.  And while we can create a template for a copy deck it’s not so easy to come up with a cheatsheet for happiness.

• So what do you do when you’ve lost your creative mojo?
• Or when you’re feeling hopeless about your copywriting career?
• How do you handle the dark day and get yourself back on track?

Today we’re talking to my good friend Sharon Chisholm all about staying happy and motivated as a copywriter. So if you feel like you’ve lost your mojo down the back of the sofa cushions, this is the episode for you.

Tune in to learn:

• Why some copywriters lose their mojo
• Warning signs that you’re heading into a funk
• How Kate, Belinda and Sharon handle demotivation
• How to deal with the happy freelancer myth
• Being happy, how do YOU define it?
• Resources and books for further mojo reading

 

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to Gareth for his extra lovely testimonial. Kate blushed!

About Sharon

Sharon is an award-winning coach, mental health advocate, writer and speaker living on the east coast of Australia.

She works with entrepreneurs and small business owners helping them with a variety of challenges from low confidence and self-esteem, through to mind health issues such as anxiety and depression.

Sharon writes for a number of publications and regularly speaks about her own lived experience with mental illness, as well as hosting her own podcast called the "Mental as Anything Podcast".

She also facilitates workshops on mental health in the workplace and advises government bodies on how they can better support the small business owner living with mind health issues.

Useful links:

• Brene Brown
• Headspace guided meditation
• Calm App

Finding and keeping your copywriting mojo Although we love being copywriters we know it’s not all unicorns and rainbows. There are the ups and the downs, the highs and the woes. And while we can create a template for a copy deck it’s not so easy to come up with a cheatsheet for happiness. So what […]

Today we’re going to talk about copywriting formulas. Is using a formula cheating or is it smart copywriting? Spoiler: It’s both.

In this episode, we share our favourite copywriting formulas and how to use them. If you’ve ever wondered, WHERE ON EARTH DO I BEGIN? this episode is for you.

Tune in to learn:

• Why the PAS formula is our go to formula
• How the PAS is made even better
• What AIDA is all about
• The unpronounceable formula that gives you rock solid structure

[Tweet "Hot Copy #64: Copywriting formulas: Smart copywriting? Or cheating? #copywriting #hotcopy"]

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Leigh Gree from the USA for a five-star review of the show.

Useful links:

• Problem-Agitate-Solve Oh My! Classic copywriting formula that converts
• If Don Draper Tweeted: The 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media
• E11 Copywriting features, benefits and… Disadvantages?

How a few acronyms can help you write faster Today we’re going to talk about copywriting formulas. Is using a formula cheating or is it smart copywriting? Spoiler: It’s both. In this episode, we share our favourite copywriting formulas and how to use them. If you’ve ever wondered, WHERE ON EARTH DO I BEGIN? this […]

Facebook, some of us love it, some of us hate it. But there’s no denying it’s a powerful marketing tool, both for ourselves and our clients.

But one area that still bemuses many of us is the dark art of Facebook advertising. We know from experience that randomly boosting posts has very little impact!

So today we’ve invited my friend and business buddy Loren Bartley to talk all things Facebook advertising.

She’s going to give us the low down on how to create successful Facebook advertising campaigns that will deliver clicks and customers.

Tune in to learn:

• The five key elements of a Facebook ad
• The general structure of a Facebook ad including character limits
• Whether it’s worth promoting your existing posts
• Tips for writing Facebook ad headlines
• Magic words that help drive more conversions
• How to use graphics effectively
• Questions from Becky Brown, Lisa Kneibe, Liz Green and Dean McKensie
• Loren’s top tips and resources

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to ‘A lover and a writer’ for their lovely testimonial.

About Loren

Loren Bartley is a social media strategist, speaker and consultant. She the Founder and CEO of digital marketing agency, Impactiv8, as well as being the co-host and producer of the top-rated podcast, #BusinessAddicts.

Loren’s superpower is creating Facebook Ads that attract, nurture and convert your ideal customers. She is on a personal mission to help remove the overwhelm, confusion and headaches that many businesses experience when it comes to Facebook Advertising by teaching you how to implement those strategies that work!

Useful links:

• Facebook ad creative tips
• Design recommendations and character limits
• Facebook Ads Policy:
• Facebook Ads Success Kit (Impactiv8 resource)

Attract nurture and convert your ideal customers Facebook, some of us love it, some of us hate it. But there’s no denying it’s a powerful marketing tool, both for ourselves and our clients. But one area that still bemuses many of us is the dark art of Facebook advertising. We know from experience that randomly boosting […]

Are you and your business unique? Are your clients? Of course not. We’re calling uniqueness out as a marketing myth and yet, we all search for it when we write copy. In this episode we’re going to be tackling some techniques to uncover the distinctive superpower of a business - yours and your clients’.

Tune in to learn:

• Why uniqueness is a myth
• Our 6 tips to find a superpower that no one else talks about
• Why pencils are better than pens. Or is it the other way around?

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Lizzcluk from Australia for a fantastic review of the show.

Useful links:

• How to differentiate your product (when it’s far from unique). Lessons from Pine O Cleen