Hot Copy

We got to chatting about who listens to our podcast and we wondered how many listeners have been with us from the beginning. How many of you know much about us at all? With that question in mind, we thought it would be fun to replay our very first episode. We didn’t have a fancy recording set up […]

And why they love conversion copy so dang much! Today we’re talking to with fellow copywriter and podcaster Kira Hug. Kira is a conversion copywriter based just outside New York. She set up Kira Hug marketing in 2014 and names the likes of Joanna Weibe as a mentor. She also used to love dressing up […]

Today we’re talking to with fellow copywriter and podcaster Kira Hug. Kira is a conversion copywriter based just outside New York. She set up Kira Hug marketing in 2014 and names the likes of Joanna Weibe as a mentor.She also used to love dressing up as a pirate.In today’s episode going to be comparing the lives of Australian and American copywriters to find out if it’s all bit easier in the US of A, and why Americans are so obsessed with long, long sales letters.

Tune in to learn:

• How playing pirates helped boost Kira's brand
• How Kira got started as a copywriter and her biggest challenges early on
• Where Kira writes
• What character traits Kira thinks makes for a quintessentially American copywriter
• Why Americans are so obsessed with conversion copywriting
• Kira's go to resources for conversion copywriting

  About Kira

Kira Hug is a Brooklyn-based conversion copywriter who takes your copy seriously—but doesn't take herself too seriously. In a past life, she worked with global brands like Estee Lauder and venture-backed start-ups like ActionableBooks.com. She’s also the co-host of The Copywriter Club podcast.

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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! Thanks to Chief White Rabbit for a fantastic review of the show.

Question for the listeners

We’d love to know if you've ever visited the States or Australia! You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

JUMPCHART PROMO

Anyone who signs up for Jumpchart using THIS LINK will receive 50% off their subscription for life. The promo will run through the end of August 2017.

Useful links:

• Kira Hug's website
• Kira on Twitter
• Kira on Facebook

Today we’re talking websites and the essential elements your website needs to ensure it’s bringing fresh juicy copywriting customers to your virtual door every single day of the week.

In fact, we’re going to give you a checklist of our 10 most important website bits and bobs - so keep your ears peeled and see if you can tick every single box.

Tune in to learn:

• What you should think about before you set up your site
• How and where to use testimonials
• The importance of a USP
• What key pages every copywriter website needs
• Belinda and Kate’s personal tips on website greatness

Check out the show notes at http://www.hotcopypodcast.com/e55-10-elements-every-copywriting-website-must-have

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! Thanks to Kurt Bouma for a fantastic review of the show.

Question for the listeners

We’d love to know if you were a square or a rebel at school. Or a different stereotype altogether! You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

JUMPCHART PROMO

Anyone who signs up for Jumpchart using THIS LINK will receive 50% off their subscription for life. The promo will run through the end of August 2017.

Useful links:

• How to set up an SEO friendly website
• Speedy WordPress Checklist
• 20 impactful statistics about using testimonials in marketing
• The one question that changed the way I do business
• Hot Copy: E23 How to write powerful testimonials
• Hot Copy: Copywriting fees – What to charge?
• Hot Copy: E50 Eleanor Goold: Personal branding: how much you should you bring to your brand?

How to ensure your website drives potential customers wild with copywriting desire. Today we’re talking websites and the essential elements your website needs to ensure it’s bringing fresh juicy copywriting customers to your virtual door every single day of the week. In fact, we’re going to give you a checklist of our 10 most important […]

Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before.

In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working hard for your business. 

Tune to learn:

• If you actually need to blog
• How to write authority
• If copywriting is all you can and should write about
• Why Kate says vagina multiple times
• How often you should blog
• How long your blogs need to be
• Tips on writing about well covered topics
• Where to get blog ideas
• Guest posting, on your blog and others
• How to get your blogs noticed

And thanks to Melissa East for her 5 star review of the show. We appreciate it!

Tell us what you think 

Leave your thoughts and ideas on the Hot Copy website.

And subscribe on: iTunes | Android | RSS

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

And a big shout out to Melissa East for her 5 star review of the show. We appreciate it!

Resources mentioned in the show:

• Kate’s Tip: Using Text to Voice
• BuzzSumo
• Copyscape: plagiarism checker
• Copywrite Matters guest blog guidelines

Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before. In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working hard for your […]

The humble call to action is a critical part of effective copywriting and that’s what we’re talking about today. Because a great call to action is so much more than a verb directing action.

A great call to action taps into audience needs so effectively, they cannot help but take the next step.

We’re sharing the tips we’ve relied on to write calls to action over years of copywriting.

Tune in to learn:

• The animals Belinda and Kate wish the could have as pets
• 4 important considerations when you write a call to action
• The difference between writing in-copy and button CTAs
• 5 tragic CTA fails that some copywriters still make

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Allison Jane Smith for an extremely well suited review of the show.

Question for the listeners

We’d love to know what animal you wish you had as a pet. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

  Useful links:

• 17 Tips & Best Practices for Writing Catchy Email Subject Lines (Hubspot)
• 15 Email Statistics That Are Shaping The Future (Convince and Convert)
• 23 Sales Email Subject Lines That Get Prospects to Open, Read, and Respond (Hubspot)
• The BEST email subject lines: 62 formulas to get your emails read (SumoMe)
• How to build the perfect email: Copy (Kate Toon)
• Email marketing: This copywriter’s playbook on getting emails noticed, read and actioned (Copywrite Matters)
• The Ultimate List of Email SPAM Trigger Words (Hubspot)
• ESTHER the wonder pig

How to compel customers to take the next step The humble call to action is a critical part of effective copywriting and that’s what we’re talking about today. Because a great call to action is so much more than a verb directing action. A great call to action taps into audience needs so effectively, they […]

Tips and advice from Australia’s best copywriting minds. In this week’s episode we’re talking about something pretty special; Australia’s first dedicated copywriting conference. It happened in Sydney just a few weeks ago and we’re going to share the key takeaways from the event. So if you want some tips on how to truly embrace your […]