Hot Copy

In this week’s episode we’re talking about something pretty special; Australia’s first dedicated copywriting conference. It happened in Sydney just a few weeks ago and we’re going to share the key takeaways from the event.

So if you want some tips on how to truly embrace your copywriting career, learn new skills, beat your confidence demons and stop procrastinating, this is the episode for you!

• The copywriters Kate and Belinda would most like to meet
• Key takeaways from each of the sessions 
• How you can still get a video ticket

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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!  Thanks to Rochelle Bright for a fantastic review of the show.

Question for the listeners

We’d love to know which copywriters (alive or dead) you’d like to meet. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

Useful links:

• A full write up of The Copywriting Conference
• Grab a video ticket for The Copywriting Conference and watch all the sessions

What to do when clients don’t want you Today we’re getting serious and talking about rejection. Because every copywriter will not only be told a client doesn’t want to go ahead, they will also face the awkwardness of a client not liking the copy they’ve written. We’ve both been there, done that many times over […]

Today we’re getting serious and talking about rejection. Because every copywriter will not only be told a client doesn’t want to go ahead, they will also face the awkwardness of a client not liking the copy they’ve written.

We’ve both been there, done that many times over and we’re sharing our tips on surviving those moments (with your dignity and professionalism intact).

Tune in to learn:

• Kate and Belinda’s favourite things
• 4 main reasons clients reject your proposal and how to overcome objections
• What to do when a client rejects your copy
• Mental health tips to keep you sane

  Useful links

• E42: Rebekah Lambert: How to survive as a freelancer

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and a big shout out to oatesorama for their fantastic review of the show.

Useful links:

• The shocking truth about my branding

Putting the YOU into your copywriting business Today we’re talking personal branding – something I know a lot of you copywriters out there in podcast world struggle with. Many believe that branding is just the colour of the logo and the font you choose for your website, but it’s much deeper than that. Having a […]

Today we’re talking personal branding - something I know a lot of you copywriters out there in podcast world struggle with. Many believe that branding is just the colour of the logo and the font you choose for your website, but it’s much deeper than that.Having a clear and focused brand can help with all your marketing and messaging, it can even help you attract the kinds of clients you’ve always wanted to work with!

So if you’re brand is as bland as vanilla ice cream - this episode is for you.

Tune in to learn:

• What branding really means
• Whether you should brand as a person or a business
• Some easy ways to discover your brand
• How to differentiate yourself
• Should you be the face of your business
• The importance of consistency 

Bio: Who is Eleanor Goold?

Eleanor Goold is owner and founder of Kreativ Copywriting a forward thinking and friendly writing, copywriting and content creation service. She also has her own branded website EleanorGoold.com where she provides business owners with smart ideas, copy tips, the art of storytelling and access to free social media strategies to boost their business success. She also runs The Copywriter Facebook Group.

More from Eleanor

• Facebook
• Instagram
• Twitter
• EleanorGoold
• KreativCopywriting
• Copywriting group

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to Sama167 for their lovely testimonial.

  Useful links:

• The shocking truth about my branding

How to avoid the spam or trash folder Today we’re talking about email subject lines. You might be writing emails to your clients or writing email marketing for your clients. Either way, your email is clawing for inbox space. These days your email is not only competing against other company emails, you’re competing against family […]

Today we’re talking about email subject lines today. You might be writing emails to your clients or writing email marketing for your clients. Either way, your email is clawing for inbox space.

These days your email is not only competing against other company emails, you’re competing against family and friends.

Tune in to learn:

• What Kate and Belinda wish they did better
• Tips on avoiding the SPAM folder
• 6 super tips on getting your email opened (amongst the noise)

Question for listeners!

We’d love to know what you wish you did a little bit better. Or a lot better. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Veggo85 from Sweden for a fantastic review of the show.

Useful links: 

• 17 Tips & Best Practices for Writing Catchy Email Subject Lines (Hubspot)
• 15 Email Statistics That Are Shaping The Future (Convince and Convert)
• 23 Sales Email Subject Lines That Get Prospects to Open, Read, and Respond (Hubspot)
• The BEST email subject lines: 62 formulas to get your emails read (SumoMe)
• How to build the perfect email: Copy (Kate Toon)
• Email marketing: This copywriter’s playbook on getting emails noticed, read and actioned (Copywrite Matters)
• The Ultimate List of Email SPAM Trigger Words (Hubspot)

 

The pros, cons, challenges and practicalities of publishing your own business book. Today we’re chatting business books – and whether they can help boost your copywriting business. As writers, many of us have a burning desire to be a published author. Or have a novel on the go in secret, that we never manage to […]

Today we’re chatting business books - and whether writing one can help boost your copywriting business.

As writers, many of us have a burning designer to be a published author. Some of us even have a secret novel on the go, that we never manage to work on due to client demands.

But can we channel those book writing urges into publishing a business book? And if we do what impact will it have on our business. We’ll chat through the pros, cons, the practicalities and the challenges from a published author - Kate Toon!

In this episode you’ll learn:

• Belinda and Kate’s dream holiday 
• Kate's reasons for writing a business book
• What happens after the first draft is written
• How to effectively crowd source reviewers
• How to get your book published
• How to get your book noticed by readers
• What Kate would do differently for her next book
• How long it can take to write and publish a book! 

Question for listeners!

We’d love to know where YOU would holiday, given no restrictions on time or money. Let us know on Twitter or our Facebook page! #hotcopy

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to DW Copy for your fantastic review of the show! 

Useful links: 

• Buy Kate’s book
• Create space sign up
• National Library of Australia
• KDP account
• Buy ISBNS

Boosting conversions in the copy you write. Today we’re excited to talk to conversion copywriter Joanna Wiebe. You may know of Joanna already. She is the creator of Copy Hackers and the cofounder of Airstory (a new writing tool to check out). She’s worked with some of the coolest companies – like Buffer, Wistia and […]