Hot Copy

Today we’re excited to talk to conversion copywriter Joanna Wiebe. You may know of Joanna already. She is the creator of Copy Hackers and the cofounder of Airstory (a new writing tool to check out).

She’s worked with some of the coolest companies - like Buffer, Wistia and Crazy Egg - and been invited to speak on the stages of Mozcon, Inbound and 50 other international conferences.

Kate and Belinda picked her brain about conversion copywriting, A/B testing, calls to action and uncomfortably long copy.  

Tune in to learn:

• How Joanna nearly kissed Bono
• How she fell into copywriting
• Whether you can use exactly the same on different mediums
• 3 elements of perfectly written conversion copy
• Call to action mistakes most copywriters make
• Why long copy may actually be better
• How the buying cycle and your landing page copy correlate
• How Joanna writes copy with no client revisions
• And more...

And from you we’d love to know, what is your favourite TV show?

Tell us on Twitter or our Facebook page.  

Listen to the podcast below: Bio: Who is Joanna Wiebe?

The original conversion copywriter, Joanna is the creator of Copy Hackers and the cofounder of Airstory, the drag-and-drop document that saves professional writers time. She’s worked with some of the coolest companies - like Buffer, Wistia and Crazy Egg - and been invited to speak on the stages of Mozcon, Inbound and 50 other international conferences. Oh, and she’s more than happy to be a crazy cat lady. (She walks her cats. Yup. Walks ‘em.)

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and high fives all around to Tom Morkes for his review.

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Useful links:

• Copy Hackers
• Joanna on Twitter
• 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons (Copyblogger)
• 20 Mistakes that Will Undermine Your Call to Action and Cost You Sales (Copyblogger)

 

Many copywriters – Kate and Belinda – are balancing their business and writing time with personal and family time. But is it possible?

Can you stay sane? Does something have to give?

Tune in to learn:

• Belinda and Kate’s most used phone apps
• Our best tips on managing the juggling act
• The common struggles faced (and how to beat them)
• Our communities experiences on this topic (a gold mine)
• Our one piece of advice to new copywriters

And we’d love to know YOUR most used phone app.

Let us know on Twitter or our Facebook page! #hotcopy

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Amanda Vanelderen for your fantastic testimonial and your mention on Monkey Magic!

Do you have to choose one over the other? Many copywriters – Kate and Belinda – are balancing their business and writing time with personal and family time. But is it possible? Can you stay sane? Does something have to give? Tune in to learn: Belinda and Kate’s most used phone apps Our best tips […]

We thought you’d love to hear from a regular copywriter, not some high flying superstar with a book and a mastermind course, but rather a working copywriter, who’s going through exactly what you’re going through right now.

Kylie Saunder is a Melbourne based copywriter who, according to her website, provides top quality affordable copy to small and medium businesses.Kylie has been a student both of Kate's Recipe for SEO Success course and Belinda’s Copywriting Masterclass, she’s also a member of the Clever Copywriting community.

We’re going to be chatting about how she got started, the challenges, where she finds work, how she juggles projects and so much more.  

Tune in to learn:

• How Kylie started her copywriting career
• How she tackled the first 6 months
• The three biggest challenges she’s faced so far
• What she thought of Kate and Belinda’s eCourses (eep!)
• How Kylie deals with motivation and isolation
• Tips for newbie copywriter

Question for listeners!

When it comes to copywriting you an early bird, a midday magpie or a night owl? Please let us know in the comments below.

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to Kiwistarfire for her review on iTunes.

 

Useful links:

• Kylie Saunder website
• The Clever Copywriting School
• The Copywriting MasterClass
• The Recipe for SEO Success

 

The challenges and successes of my copywriting career. We thought you’d love to hear from a regular copywriter, not some high flying superstar with a book and a mastermind course, but rather a working copywriter, who’s going through exactly what you’re going through right now. Kylie Saunder is a Melbourne based copywriter who, according to […]

Today we’re talking about Freelancer job sites, which are good, which are bad and which are down right terrible.

If you’re working as a freelancer copywriter, it’s pretty likely you’ve considered exploring the likes of Upwork and Fiverr. They offer the promise of steady work, easy pitching and regular income. But what is the reality? Freelance copywriters share stories of poor pay, ridiculous client expectations and the impossibility of competing with copywriters in countries where the cost of living is way lower.

So we’re going to share our thoughts and experiences with these platforms.

Tune in to learn:

• What Kate and Belinda hate about copywriting
• The pros and cons of job bid sites
• Positive experiences using freelancer sites
• The pros and cons of job board sites
• The pros and cons of copywriting membership sites

Tell us what you think 

Leave your thoughts and ideas on the Hot Copy website. And from you we’d love to know, what is your super power? Tell us on Twitter or our Facebook page.  

And subscribe on: iTunes | Android | RSS 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to Read Write Learn Well for her review on iTunes.

Don’t forget to tell us what YOUR super power is! Tell us on Twitter or our Facebook page.

Useful links:

• The Clever Copywritings School Membership
• Recommended rates for copywriters
• Upwork
• Fiverr
• Freelancer.com
• One Flare
• The Loop
• Rachel’s List
• Commtract
• The Professional Copywriters Network
• Kate’s post about Fiverr

Are they really worth your time and investment? Today we’re talking about Freelancer job sites, which are good, which are bad and which are down right terrible. If you’re working as a freelancer copywriter, it’s pretty likely you’ve considered exploring the likes of Upwork and Fiverr. They offer the promise of steady work, easy pitching […]

In today’s episode, we’re excited to share our chat with Sean D’Souza. You may know Sean from his business Psychotactics and or his podcast, the Three Month Vacation.

His specialty is understanding how customers think and our interview focused on storytelling. More specifically, how us copywriters can use stories to boost the effectiveness of our copywriting.  

Tune in to learn:

• How Sean went from cartoonist to author
• Essential elements of a good story
• How copywriters can integrate storytelling into everyday copywriting projects
• Types of stories to be avoided
• What signature stories are and why you should use them

And from you we’d love to know, what is your morning routine? Tell us on Twitter or our Facebook page.  

Tell us what you think 

Leave your thoughts and ideas on the Hot Copy website. And tell us if you prefer to write or type!

And subscribe on: iTunes | Android | RSS 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to Caroline for her review on Stitcher.

Links mentioned in this article:

• Psychotactics website
• Storytelling mini-series (Psychotactics)
• Three month-vacation podcast
• The 17 Question Testimonial: How To Ensure You Get an Amazing Client Response
• Psychotactics on Facebook
• Sean on Twitter
• Good to Great: Jim Collins
• Cliff-jumping goslings (BBC)

In today’s episode, we’re excited to share our chat with Sean D’Souza. You may know Sean from his business Psychotactics and or his podcast, the Three Month Vacation. His specialty is understanding how customers think and our interview focused on storytelling. More specifically, how us copywriters can use stories to boost the effectiveness of our […]

Riding the highs and lows of freelancer life Today we’re talking to Rebekah Lambert, a copywriter and marketer and founder of the Freelance Jungle and Hacking Happiness. Rebekah is a known her honest approach to freelance life, the highs and the lows. She helps members of her community cope with the challenges that come with being […]