Hot Copy

In this week’s episode we’re talking about subcontracting. This is when a copywriter or agency uses someone else to write the copy. Generally they pass out the work and pay the writer a percentage of the overall fee. It’s something we get asked about a lot, as often, as your copywriting business grows, it can seem […]

This week we're stepping back in time to revisit one of our all time favourite pods - and by the look of the stats one of your faves too.

It's all very good and well to understand how to use modal verbs and where to place your colons, but seriously the hard fact is that no copywriting business will survey with our CLIENTS!!

Sadly too many copywriting businesses fail in their first year because they simply can’t find enough clients.

Friends and family are a great place to start, but where on earth do you track down awesome potential clients with money to spend?

So we thought it was a good idea to circle back around and revisit this pod and remind of our tips on how to grab more clients.

Tune in to learn:

• Our key ways to find clients
• Whether freelancing websites are worth the effort
• Our number one new client tip

Share the pod love!

If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to Robert Gerrish for his lovely testimonial.

Show notes

• Rachel’s list
• Problogger job board
• Clever Copywriting School job board
• Upwork (previously odesk)
• Elance
• Freelancer community on Google+

This week we’re stepping back in time to revisit one of our all time favourite pods – and by the look of the stats one of your faves too. It’s all very good and well to understand how to use modal verbs and where to place your colons, but seriously the hard fact is that no […]

We’re at the second half of our two-part episode on marketing your copywriting business. Marketing gets the message out that are in business so it really is essential but what should you spend your time on?

Tune in to part two to learn about:

• Running your own events
• Content marketing to develop yourself as an authority
• Our best tips to succeed at your content marketing
• Email marketing – what you need to know

Don’t forget that in part 1 we also covered:

• The importance of branding and how to make yours work hard
• Social media marketing
• Networking (on and offline)

Tell us what you think 

Leave your thoughts and ideas on the Hot Copy website.

And subscribe on: iTunes | Android | RSS

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

We read out a review at the end of each show and today, we’re giving a shout out to Raegen Perkins for an excellent review left on Stitcher!

Links mentioned in this article:

• Podcast 28: New copywriter’s guide to blogging
• Blog or email newsletter—Which is better for business?
• How to spring-clean your blog
• 3 tragic email mistakes that are costing you business
• Email unsubscribes: My top nine tactics
• Email marketing: This copywriter’s playbook on getting emails noticed, read and actioned
• How to build the perfect email: Deployment
• How to build the perfect email: Code
• How to build the perfect email: Design
• How to build the perfect email: Copy
• How to build the perfect email: Copy 2
• How to build the perfect email: Strategy
• Email marketing case study: Lessons of seduction

 

We’re at the second half of our two-part episode on marketing your copywriting business. Marketing gets the message out that you are in business so it really is essential but what should you spend your time on? Tune in to part two to learn about: Running your own events Content marketing to develop yourself as […]

If you don’t market yourself as a copywriter, you won’t get many clients and without clients, you aren’t in business! So we’re tackling the essential ways to market your copywriting business to make sure you stay in business.

This is a big topic so we’ve broken it into two episodes. Our very first two parter!

Tune in to part one to learn about:

• Our favourite parts of marketing ourselves and our writing
• The importance of branding and how to make yours work hard
• Our best branding tips
• Social media marketing
• Our experiences and best tips
• Networking (on and offline)
• Our favourite networking events and our tips to rock it!

In part two of this episode we’ll cover:

• Running events as an authority
• Content marketing to develop yourself as an authority
• Email marketing

So there’s more good stuff coming!

Leave your thoughts 

Leave your thoughts and ideas on the Hot Copy website.

And subscribe on: iTunes | Android | RSS

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

We read out a review at the end of each show and today, we’re giving a shout out to Raegen Perkins for an excellent review left on Stitcher!

Useful Links:

• The shocking truth about my branding
• Corporate headshots: Does your image matter?
• Social Media Marketing Made Easy
• How to create all your social media graphics in less than 2 hours per month
• Nail your social media in just 5 minutes a day. Seriously.
• Get offline. Go and network in real life!

 

If you don’t market yourself as a copywriter, you won’t get many clients and without clients, you aren’t in business! So we’re tackling the essential ways to market your copywriting business to make sure you stay in business. This is a big topic so we’ve broken it into two episodes. Our very first two parter! […]

This week we’re revisiting one of our most popular pods: the one about copywriting fees and how much to charge. Why is this topic so popular? Until you have a few copywriting projects under your belt it can feel like you’re just making up numbers in your quotes. Not many copywriters share their rates so […]

This week we're revisiting one of our most popular pods: the one about copywriting fees and how much to charge. Why is this topic so popular? Until you have a few copywriting projects under your belt it can feel like you're just making up numbers in your quotes. Not many copywriters share their rates so it's hard to see what the industry standard is. Not us though. In this podcast we explain how we charge for copywriting, how we put together quotes, essentials tips on collecting deposits and why we’re not big fans of charging by the word.

Tune in to learn:

• How to work out your hourly rate
• Different ways to charge for your copywriting work
• How to use retainer agreements
• Our copywriting quoting formula
• Why getting a deposit is so important
• How to chase up later payers

Tell us what you think 

Leave your thoughts and ideas on the Hot Copy website.

And subscribe on: iTunes | Android | RSS 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. 

Just like Darren Rowse did - thanks Darren!

Useful links

• Copywriting Pricing – how to charge more and earn passive income
• How to quote for copywriting: My experience is your shortcut!
• Recommend rates for Australia Copywriters
• Copywriter rate card
• Suggest rates for hiring copywriters (UK)
• Hourly rate calculator

So let’s first explain that sales copy is the text you use to persuade your readers to take a specific action. The copy can be used in sales emails, on web pages or is brochures and letters.

But while we know it’s effective but many copywriters aren’t so keen on writing it. In this episode we’ll be chatting with Jesse Forrest all about how to write Sales copy that drives conversion without being overblown and cheese ball.

Tune to learn:

• What is sales copy?
• How direct response copy differs from brand awareness copy
• The psychology behind sales copy
• How not to sound like a snake oil salesman
• Jesse's favourite sales copy formulas
• Why long sales copy works
• How to use proof and repetition
• How to write effective Calls To Action
• What to do when the client wants to pay based on conversion rate.
• And more. So much more!

Tell us what you think 

Leave your thoughts and ideas on the Hot Copy website.

And subscribe on: iTunes | Android | RSS 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

We read out a review at the end of each show and today, we’re giving a shout out to Emily McIntyre for her FAB review. Thanks xxx

Links mentioned in this article:

• Swiped.co
• Start Copywriting Facebook
• StartCopywriting.com
• Start Copywriting YouTube Channel