Hot Copy

Once you’ve got a few copywriting projects under your belt, you learn that some clients will respond very quickly while others will take a short ice age to reply. But how long is too long? When do you know your client is MISSING IN ACTION and what should you do? Podcast 29: What to do when your […]

Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before.

In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working hard for your business. 

Tune to learn:

• If you actually need to blog
• How to write authority
• If copywriting is all you can and should write about
• Why Kate says vagina multiple times
• How often you should blog
• How long your blogs need to be
• Tips on writing about well covered topics
• Where to get blog ideas
• Guest posting, on your blog and others
• How to get your blogs noticed

And thanks to Melissa East for her 5 star review of the show. We appreciate it!

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Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

And a big shout out to Melissa East for her 5 star review of the show. We appreciate it!

Resources mentioned in the show:

• Kate’s Tip: Using Text to Voice
• BuzzSumo
• Copyscape: plagiarism checker
• Copywrite Matters guest blog guidelines

Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before. In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working hard for your […]

Do you ever wish you could step back in time and talk to your younger self? In this episode Belinda and Kate chat about some of the copywriting lessons they’ve learned along the way and what we wished we’d know when we started out. Perhaps you can benefit from their hindsight! Podcast 27: What we wish […]

Do you ever wish you could step back in time and talk to your younger self? In this episode Belinda and Kate chat about some of the copywriting lessons they’ve learned along the way and what we wished we’d know when we started out. Perhaps you can benefit from their hindsight!

Tune in to learn:

• What Belinda wanted to be when she grew up
• Why you should make your competitors your buddies
• Why being successful and working yourself into the ground are NOT the same thing
• Why referring work to other copywriters is a great idea
• How some clients won’t be that into you and that’s okay
• Why your first draft will be rubbish and that’s okay
• Why it’s better to do one thing well than to try to do too much

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

And a big shout out to Loren Bartley from Business Addicts for leaving a fab review for us. We’re glad you’re loving the show!

 

In this episode we chat to Amy Harrison, a well-known UK copywriter. Amy is also a copywriting coach and keynote speaker at marketing events around the world. You might have seen her guest post on sites like Copyblogger, DuctTape Marketing and Problogger. Or watched her YouTube channel.

The lady gets about and we picked her brain about copywriting, content and story-telling in modern marketing.

Tune in to learn:

• How Amy made the leap from screen writer to copywriter
• The benefit of saying YES and when to stop
• How Amy decides the next step in her career
• How long it takes to nail your ideal client
• Tips on staying creative
• The nuts and bolts of Amy’s writing process
• Amy’s tips on using video marketing
• How to use story telling in your copywriting
• What Amy watches on Netflix!
• Amy’s hot tips for new copywriters

  Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

And a big shout out to Derek Etherton for leaving a fab review for us. We're glad you're loving the show! 

Find out more at:

• Amy at Write With Influence
• Amy on YouTube
• Amy on Twitter
• Amy on LinkedIn

Links mentioned in this article:

• Art Of Dramatic Writing: Its Basis in the Creative Interpretation of Human Motives
• Women’s hour (BBC4)
• The Archers (BBC4)

In this episode we chat to Amy Harrison, a well-known UK copywriter. Amy is also a copywriting coach and keynote speaker at marketing events around the world. You might have seen her guest post on sites like Copyblogger, DuctTape Marketing and Problogger. Or watched her YouTube channel. The lady gets about and we picked her […]

Even the most experienced copywriters can suffer from confidence wobbles. Those moments you begin to question your writing abilities or your business skills... or both! In this podcast, we chat through some confidence blurts copywriters have kindly shared with us and add our own experiences and tips on overcoming them!

 

Tune to hear us chat about confidence blurts like:

• Comparing yourself (and your writing) to others
• Answering the phone
• Communicating off the page (verbally)
• Meeting clients to discuss projects
• Preparing quotes and getting clients through the sales process
• Getting negative feedback
• Questioning your writing skills
• Keeping the pipeline consistently full
• Waiting for clients to get back to you
• Lack of experience

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Jenny De Lacy, Lisa Cropman, Jodi Gibson, Rashida Tayabali, Anne Maybus, Nicole Leedham, Matt Fenwick, Katherine Elizabeth, Rose Spagnolo for sharing their wobbles in Kate’s Clever Copywriting School.

Useful links

• The Clever Copywriting School coaching calls
• Belinda’s copywriting coaching and mentoring
• G+: Clever Copywriting community
• FB Group: The Cult of Copy
• FB Group: Online copywriters

Even the most experienced copywriters can suffer from confidence wobbles. Those moments you begin to question your writing abilities or your business skills… or both! In this podcast, we chat through some confidence blurts copywriters have kindly shared with us and add our own experiences and tips on overcoming them! Podcast 25: How to build your copywriting confidence […]

Today we’re talking to Ryan Wallman Head of Copy at Wellmark a Melbourne creative agency that specialising in niche industries and in particular healthcare and pharmaceutical communications. Ryan has an alter ego Dr Draper on Twitter and is a well known name in copywriting circles.

Tune in to learn:

• What a Head of Copy job entails
• How Ryan started out as a copywriter?
• Advice for copywriters considering specialisation?
• Whether you need qualifications to become a medical copywriter?
• Tips for breaking into agency land?
• Ryan's biggest challenges in his copywriter career
• Ryan's creative process
• Tips for newbie copywriters

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Andrea Rowe from Your Coastal Connection for her fab review, read out on the show.

Find out more at:

• Linkedin
• Wellmark blog
• Wellmark
• Twitter

Links mentioned in this article:

• 'A beautiful constraint’ book 
• Ad Teachings (Suzanne Pope)
• Andy Maslen’s copywriting books 
• Dave Trott’s books 
• Drayton Bird’s books 
• Mark Duffy’s article on unexpected visuals 
• Nick Asbury’s site
• Ogilvy on Advertising
• Product copy agency
• Rory Sutherland’s article