Hot Copy

So let’s first explain that sales copy is the text you use to persuade your readers to take a specific action. The copy can be used in sales emails, on web pages or is brochures and letters. But while we know it’s effective but many copywriters aren’t so keen on writing it. In this episode […]

In this episode, Kate and Belinda share 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. We share our tips on spotting them and how to work with them (so the your copywriting project is smooth sailing).

Tune to learn:

• Our favourites types of clients
• How to deal with scope creep and requests for free work
• How to guide clients who can’t tell you what to change
• The best way to organise disorganised clients

Tell us what you think 

Leave your thoughts and ideas on the Hot Copy website.

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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

We read out a review at the end of each show and today, we’re giving a shout out to Jan for her FAB review. Thanks Jan!

Links mentioned in this article:

• Empty copywriting portfolio? How to make up client-wowing samples
• Crappy clients: How to spot, avoid, manage and fire them
• Good client. Bad client.
• The Zen Guide to Shitty Clients

In this episode, Kate and Belinda share 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. We share our tips on spotting them and how to work with them (so your copywriting project is smooth sailing). Tune to learn: Our favourites types of clients […]

Getting your financials right from the start is vital to running a successful copywriting business. But there’s so much to get your head around, GST, Medicare levies, depreciation and what the heck you can claim.

In this episode we talk with Kate’s accountant Karen Goad and ask here all those finance and accountant questions you’ve been dying to ask. Karen is a small business owner and principal of Goad Accountants and Simply Business Bookkeeping. She specialises in helping business owners get to know their business better through up-to-date financial information for better decision making, accurate GST, CGT and income tax advice and education.Karen has over 18 years working in public practice with small business ranging from start-ups and sole traders to businesses with over $20million turnover.

In short, she seriously knows her stuff.

P.S. Here at Hot Copy we highly recommend hiring a professional accountant to manage your accounts and do your end of your tax.

Tune in to learn:

• When you need to start paying GST
• Ins and outs of superannuation
• What's the best way to set up your copywriting business, sole trader, Family Trust or PTY Ltd
• Which tax incentives apply to copywriting start ups
• What are depreciable assets
• What deductions you can claim for
• How to set profitablity targets

Tell us what you think 

Leave your thoughts and ideas on the Hot Copy website.

And subscribe on: iTunes | Android | RSS  

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

And thanks to Jennifer Morton for your review of the show. We appreciate it!

Links mentioned in this article:

• How Xero saved my marriage
• The perfect backyard office

More from Karen:

• LinkedIn
  • https://au.linkedin.com/in/karengoad
  • http://www.linkedin.com/company/simply-business-bookkeeping
  • linkedin.com/company/goad-accountants
• Websites
  • goadaccountants.com.au
  • simplybusinessbookkeeping.com.au
• Facebook
  • facebook.com/GoadCharteredAccountants
  • facebook.com/simplybusinessbookkeeping

Getting your financials right from the start is vital to running a successful copywriting business. But there’s so much to get your head around, GST, Medicare levies, depreciation and what the heck you can claim. In this episode we talk with Kate’s accountant Karen Goad and asking her all those finance and accountant questions you’ve […]

How to format your copy for maximum impact

Today we’re talking about formatting. Some listeners may wonder about this. Talking about formatting. Not even writing. Just formatting.

But how you present your copy to clients will have a huge influence on how well they receive it. And clever formatting can make your copywriting a lot more readable to the end audience as well.

In this episode, Kate and Belinda share their thoughts and some pro-formatting tips for more readable copywriting.

Tune to learn:

• Why formatting is so damned important
• Fonts, sizes and spacing: our recommendations
• Clever formatting tricks to give your words more impact
• Good and bad list writing
• The biggest formatting mistakes new copywriting make

Tell us what you think 

Leave your thoughts and ideas on the Hot Copy website.

And subscribe on: iTunes | Android | RSS  

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

And thanks to Christina Tolstrup for your review of the show. We appreciate it!

Links mentioned in this article:

• What is a copy deck
• How to write a copy deck in five easy steps
• The smart copywriter's guide to copy decks
• Buy a copy deck template
• F shaped pattern article
• What is an interrobang
• SumoMe (Belinda's heat map widget)

How to format your copy for maximum impact Today we’re talking about formatting. Some listeners may wonder about this. Talking about formatting. Not even writing. Just formatting. But how you present your copy to clients will have a huge influence on how well they receive it. And clever formatting can make your copywriting a lot […]

We've chatted in previous podcasts about how it's impossible to make all clients love you, and how occasionally it's better all around if you just let them go.

In this podcast we'll be giving you tips and tricks on how to spot, handle and, if necessary, fire a difficult client.

Tune in to learn:

• How to spot bad clients
• Tips and tricks to get difficult clients back on track
• How to decide if firing a client is the right move
• How to do the dirty deed of firing a client
• Dealing with the aftermath of client firing

Tell us what you think 

Leave your thoughts and ideas on the Hot Copy website.

And subscribe on: iTunes | Android | RSS  

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

And thanks to the members of the Clever Copywriting Community Lizzy Pepper and Mary Cameron, as well as Angela Denly for your input and reviews of the show. We appreciate it!

  Links mentioned in this article:

• Crappy clients: How to spot, avoid, manage and fire them - Kate Toon Copywriter
• The Zen Guide to Shitty Clients - Kate Toon Copywriter
• Copywriting: Good client, Bad client - Kate Toon Copywriter
• The magic phrase that lets you say no to copywriting clients (without burning your reputation forever) - Copywrite Matters
• Copywriting templates email pack - The Clever Copywriting School

We’ve chatted in previous podcasts about how it’s impossible to make all clients love you, and how occasionally it’s better all around if you just let them go. In this podcast we’ll be giving you tips and tricks on how to spot, handle and, if necessary, fire a difficult client. Podcast 30: How to fire […]

Once you’ve got a few copywriting projects under your belt, you learn that some clients will respond very quickly and others will take a short ice age to reply. But how long is too long? When do you know your client is MISSING IN ACTION and what should you do?

Tune in to learn:

• Why clients legitimately go missing
• How long should you wait?
• How too long is too long?
• How you can avoid having clients go missing
• How to follow up with clients after the quote, proposal, first draft and last draft
• What to do if the worst happens.

Tell us what you think 

Leave your thoughts and ideas on the Hot Copy website.

And subscribe on: iTunes | Android | RSS

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

And thanks to Mac Prichard for his review of the show. We appreciate it!

Links mentioned in this article:

• End of project sign off document - The Clever Copywriting School
• Copywriting templates email pack - The Clever Copywriting School
• The Zen Guide to Shitty Clients - Kate Toon
• Optimum Recoveries - an Australian debt collection agency