Hot Copy

Today we’re talking to Ryan Wallman Head of Copy at Wellmark, a Melbourne creative agency that specialises in niche industries and in particular healthcare and pharmaceutical communications. Ryan has an alter ego Dr Draper on Twitter and is a well known name in copywriting circles. Podcast 24: Writing for a niche industry: Hot Copy interview with Ryan Wallman  […]

In the last Hot Copy podcast we shared some copywriting techniques to help your clients build trust and credibility with their audience. One of those techniques is getting testimonials and it’s so important for your own business that it deserves a pod of its own. This week we get stuck into getting and using testimonials to power up your marketing.

Tune in to learn:

• Why testimonials are such a powerful tool
• Different types of testimonials and how to get them
• Best questions for awesome testimonials
• Where to use testimonials for maximum impact
• Cheats you can use to power up your testimonials

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Useful links

• The Brain Audit by Sean D'Souza
• How to get powerful (and believable) testimonials
• Client testimonials  your questions answered
• Hot Copy podcast Testimonial page
• Copywrite Matters Testimonial page
• Kate Toon Copywriter Testimonial page
• Recipe for SEO Success Testimonial video

 

In the last Hot Copy podcast we shared some copywriting techniques to help your clients build trust and credibility with their audience. One of those techniques is getting testimonials and it’s so important for your own business that it deserves a pod of its own. This week we get stuck into getting and using testimonials […]

When it comes to deciding on whether to do business with someone, trust is key. So if you can help your copywriting clients build trust and credibility with their audience you’re doing a great job.

We’ve put together some top tips to help you write trustworthy copy, inspire confidence and convert readers into customers.

Tune in to learn:

• How to use specifics, stats and facts to earn trust
• The importance of clarity and error free content
• How to use guarantees
• Using testimonials, clients lists and samples
• Why fake scarcity and offers don't work

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Useful links

• Hemmingway app
• Podcast 2 – How to find copywriting clients
• Lies in copywriting – Hyperbole Vs Realism

When it comes to deciding on whether to do business with someone, trust is key. So if you can help your copywriting clients build trust and credibility with their audience you’re doing a great job. We’ve put together some top tips to help you write trustworthy copy, inspire confidence and convert readers into customers. Podcast […]

This week we chat with Jacqui Pryor.

Jacqui has more than 16 years of experience in the trademark industry helping businesses protect their intellectual property. She is the founder of Mark My Words Trademark Services Pty Ltd and shares her knowledge on the Flying Solo website. In this podcast we pick her brains about copyright and trademarking.

[Tweet "Podcast 21: Know your rights when it comes to copyright? Hot Copy interview with expert, Jacqui Pryor  #hotcopy #copywriting"]

Tune in to learn:

• The difference between copywrite and copyright
• How copywriters can protect the words they write
• Clients ownership of the copy you write for them
• Why you should consider trademarking your business identity
• What you can do if you find someone is copying your words or products

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Find out more at:

• Australian Copyright Council
• Mark My Words Trademarks
• Say hi to Jacqui on Facebook

What are your rights and obligations when it comes to the words you write? This week we chat with Jacqui Pryor. Jacqui has more than 16 years of experience in the trademark industry helping businesses protect their intellectual property. She is the founder of Mark My Words Trademark Services Pty Ltd and shares her knowledge on the Flying […]

You've won the copywriting project. Whoo hoo. But now the hard work begins.

Although many copywriters might be great writers, they're often not so good at project management. Belinda and Kate believe that your process, particularly when it comes to sign offs - can make a huge difference to both your client's satisfaction levels and your sanity levels.

Tune in to learn:

• Why process is so important
• How managing your sign offs carefully can boost your income
• How to deal with too many amends
• Managing final sign off
• Who has the copyright?

Useful links

• Anna Butler's How to use track changes video
• Proposal template
• Work in Progress template
• End of Project Sign off template

You’ve won the copywriting project. Whoo hoo. But now the hard work begins. Although many copywriters might be great writers, they’re often not so good at project management. Belinda and Kate believe that your process, particularly when it comes to sign offs – can make a huge difference to both your client’s satisfaction levels and […]

This week we're talking copywriting fees, what to charge, when to charge and how to charge. We'll explain how we charge our clients, how we put together our estimates, how we use deposits to ensure cash flow and why we're not big fans of charging by the word.

Tune in to learn:

• How to work out your hourly rate
• Different ways to charge for your copywriting work
• How to use retainer agreements
• Our quoting formula
• Why getting a deposit is so important
• How to chase up later payers

Useful links

• Copywriting rates: How much should I charge
• How to quote for copywriting: My experience is your shortcut!
• Recommend rates for Australia Copywriters
• Copywriter rate card
• Suggest rates for hiring copywriters (UK)
• Hourly rate calculator