Hot Copy

In this extra special episode of the Hot Copy podcast, we answer some copywriting questions from our lovely listeners! This was so much fun that we plan on making it a regular feature. Thanks to Kate Merryweather, Angela Denly. Jennifer Morton and MaryClark Rardin for submitting their copywriting questions and conundrums.   Podcast 14: Copywriting Q&A […]

Tom Albrighton is the founder and director at ABC Copywriting based in Norwich in the United Kingdom.

He’s also the Co-Founder of Professional Copywriters’ Network - the UK’s largest membership organisation for commercial writers. He’s an extremely well respected and well-known copywriter, who I discovered when I was starting my own business back in 2006.

We particularly loved his home page slider copy – which you should definitely check out.

Tune in to learn:

• What Tom did before he became a copywriter
• The lowest points and biggest mistakes in his career, and how he bounced back
• His writing routine
• What the Professional Copywriters' Network is, and how it works
• Tip for newbie copywriters

Find Tom at:

• ABC Copywriting website
• Tom on Twitter
• Tom on LinkedIn
• The Professional Copywriters’ Network

Tom Albrighton is the founder and director at ABC Copywriting based in Norwich in the United Kingdom. He’s also the Co-Founder of Professional Copywriters’ Network – the UK’s largest membership organisation for commercial writers. He’s an extremely well respected and well-known copywriter, who I discovered when I was starting my own business back in 2006. […]

We’re very excited to welcome Kelly Exeter to the Hot Copy podcast. Kelly is a highly successful and popular blogger at A life Less Frantic and manager of Swish Design.

She was a finalist in the Australian Writers’ Centre Best Blogs Competition in 2014 and has spoken at Australia’s biggest blogging conference, ProBlogger.

Kelly is editor at Flying Solo, Australia’s biggest online community of solopreneurs and microbusinesses and the published author of Your Best Year Ever.

Over the years she’s had up to four blogs at any given time while writing for others, including Mamamia and Kidspot.

Tune in to learn:

• How Kelly started her writing career
• How she built such a loyal following for her blog
• Her top tips on blog writing
• How she started her book (and finished it)

We’re very excited to welcome Kelly Exeter to the Hot Copy podcast. Kelly is a highly successful and popular blogger at A Life Less Frantic and manager of Swish Design. She was a finalist in the Australian Writers’ Centre Best Blogs Competition in 2014 and has spoken at Australia’s biggest blogging conference, ProBlogger. Kelly is editor at […]

Brainstorming benefits from features is an essential copywriting technique. One you really have to master if you want to write compelling copy. But many copywriters fall short of nailing the real benefit on the table. Do you?

In this episode we get technical, talking about features and benefits with some surprising differences and techniques to help your brainstorming.

Want to know more?

Tune in to learn:

• Belinda and Kate’s technique for going from features to advantages and finally, to the benefits that matter to customers
• Examples of that technique in action
• When to use features rather than benefits
• The surprising reason why including disadvantages actually boost your copywriting

Brainstorming benefits from features is an essential copywriting technique. One you really have to master if you want to write compelling copy. But many copywriters fall short of nailing the real benefit on the table. Do you? In this episode we get technical, talking about features and benefits with some surprising differences and techniques to […]

Is there a good age to become a copywriter? Is it better to start when you’re young and enthusiastic, or when you’re older, wiser and totally exhausted by life!

In this week’s podcast we’ll talk about copywriters of all ages, from those straight out of school to those heading into retirement. We’ll discuss the challenges and positives of each age group and try to discover the perfect age to start your copywriting business.

Want to know more?

Tune in to learn:

• Whether starting your copywriting career straight out of school is a good idea
• How copywriters in their 20s have some real advantages
• The problems copywriters face in their 30s and 40s
• How mature copywriters might have it made

Is there a good age to become a copywriter? Is it better to start when you’re young and enthusiastic, or when you’re older, wiser and totally exhausted by life! In this week’s podcast we’ll talk about copywriters of all ages, from those straight out of school to those heading into retirement. We’ll discuss the challenges […]

Darren Rowse is a globally renowned blogger and speaker. Just as many people know him as the founder of Problogger as for his other business, Digital Photography School. He inspires bloggers every year at the Problogger training event and we grabbed him to pick his brain about writing, routines and being a totes famous introvert.

Tune in to learn:

• How Darren finds the time and inclination to write in his ultra-busy schedule
• Where he gets his inspiration
• How he turns negative comments into conversation
• How an introvert keeps his energy levels topped up after big events
• How Darren gets through his (enormous) to do list
• The ONE question you should ask yourself before you start writing.