Hot Copy

Darren Rowse is a globally renowned blogger and speaker. Just as many people know him as the founder of Problogger as for his other business, Digital Photography School. He inspires bloggers every year at the Problogger training event and we grabbed him to pick his brain about writing, routines and being a totes famous introvert. […]

If you’re a working copywriter you’re likely to have seen a big increase in the number of customers requesting video scripts. But if you haven’t written one before they can be daunting. In this week’s podcast Kate and Belinda will give you the top tips and advice you need to get started.

Want to know more?

Tune in to learn:

 

• Some interesting statistics about videos and why they works so well
• The different types of videos scripts you can write
• Kate’s top 8 tips on writing great video scripts
• The common mistake make copywriters make when writing video scripts
• How SEO works with Video scripts

If you’re a working copywriter, you’re likely to have seen a big increase in the number of customers requesting video scripts. But, if you haven’t written one before, they can be daunting. In this week’s podcast, Kate and Belinda will give you the top tips and advice you need to get started. Podcast 8: How […]

When you’ve been a copywriter for a while, you learn which copywriting apps and tools help you most, day to day. Some apps help you be a more creative copywriter. Some apps help you manage your time. Some of them help you offer a better service to your copywriting clients.

In this episode of Hot Copy, Belinda and Kate share their ten favourite copywriting apps and tools.

Tune in to learn:

 

• Our ten favourite copywriting apps and tools
• What we love most out about then
• How much they cost
• Alternatives you can consider

When you’ve been a copywriter for a while, you learn which tools and apps help you most, day to day. Some tools help you be a more creative copywriter. Some apps help you manage your time. Some of them help you offer a better service to your copywriting clients. Our 10 favourite copywriting apps and […]

Attracting clients is just half of the copywriting battle. How do you turn a copywriting enquiry into a copywriting client? In this podcast, Belinda and I will talk about different ways of ‘on boarding’ potential clients, how to get them to complete a brief, sign off your proposal and actually start work.

Want to know more?

Tune in to learn:

• How to deal with client enquries by phone and email
• When is the best time to send the client brief
• What you should include in your proposal
• Deposits, how much to charge and when
• Which project management and accounting software we use

Attracting clients is just half of the copywriting battle. How do you turn a copywriting enquiry into a copywriting client? In this podcast, Belinda and I talk about different ways of ‘on boarding’ potential clients, how to get them to complete a brief, sign off your proposal and actually start work. Podcast 6: How to […]

In this episode we’re going to be talking about a particularly important aspect of your copywriting – the tone of voice. Did you know the tone of voice will influence how effective your copywriting is? Well it does. And now you know!

Want to know more?

Tune in to learn:

• What tone of voice is and what it isn’t – the critical elements you have to consider
• How to develop your own unique tone of voice
• Our favourite examples of a unique tone of voice
• Top tips on nailing different tones in your copywriting

In this episode we’re going to be talking about a particularly important aspect of your copywriting – the tone of voice. Did you know the tone of voice will influence how effective your copywriting is? Well it does. And now you know! Podcast 5: How to nail copywriting tone of voice #copywritingClick To Tweet Want […]

We’re very excited to welcome Glenn Murray to the Hot Copy podcast. Glenn is a hugely respected copywriter in Australia (and around the world) and we ask him to share his secrets of being a successful copywriter.

Tune in to learn:

• How Glenn got started as a copywriter
• Glenn’s possibly controversial thoughts on leading copywriters
• Excellent books Glenn has never finished (but recommends we read)
• His big business mistake that you can learn from
• The surprising emotions Glenn experiences when he begins copywriting projects
• Expert homepage copywriting tips
• Glenn’s writing fetish and perversions
• Glenn’s excellent tip for new copywriters – Not to miss.

Hang out until the end to hear the outtake!