Hot Copy

Hot Copy

By Kate Toon & Belinda WeaverBusinessEntrepreneurshipMarketing
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Hot Copy episodes

  • E19 Copywriting fees: What to charge? (Business)
    This week we’re talking copywriting fees, what to charge, when to charge and how to charge. We’ll explain how we charge our clients, how we put together our estimates, how we use deposits to ensure cash flow and why we’re not big fans of charging by the word. Podcast 19: Copywriting fees – What to […]
    50 min
  • Interview with Valerie Khoo

    This week we chat with Valerie Khoo.

    Valerie is a well-known Australian author, founder and National Director of the Australian Writer’s Centre, journalist, keynote speaker and host of not one but two podcasts (So you want to be a writer, with Allison Tate and So you want to be a photographer, with Gina Milica).

    Tune in to learn:

    • When Valerie began to consider writing a viable career choice
    • What let her to create the Australian Writer's Centre
    • Valerie's advice on dealing with failure
    • Valerie's big tips to new (and seasoned) copywriters
    Share the pod love!

    If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

    Find Valerie at:
    • Valerie Khoo’s website
    • Australian Writer’s Centre
    • Valerie on Facebook
    • Valerie on Google Plus
    • Valerie on LinkedIn
    • Valerie on Twitter
    • Valerie on Facebook
    • Valerie on Instagram
    19 min
  • E18 Valerie Khoo: How to be a better writer (Interview)
    This week we chat with Valerie Khoo. Valerie is a well-known Australian author, founder and National Director of the Australian Writer’s Centre, journalist, keynote speaker and host of not one but two podcasts (So you want to be a writer, with Allison Tate and So you want to be a photographer, with Gina Milica). Podcast […]
    19 min
  • Setting copywriting goals for 2016

    A brand new year is about to begin. This is the time we usually reflect on the year that has been and the year ahead. Maybe you’re setting SMART goals or maybe your goals are a little more sweeping.

    In this New Year’s Eve episode Belinda and Kate discuss their goal setting habits and share their own goals – business and personal – for 2016.

    Share the pod love!

    If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

    15 min
  • E17 Our copywriting goals for 2016 (Interview)
    A brand new year is about to begin. This is the time we usually reflect on the year that has been and the year ahead. Maybe you’re setting SMART goals or maybe your goals are a little more sweeping. In this New Year’s Eve episode Belinda and Kate discuss their goal setting habits and share […]
    15 min
  • Copywriters' virtual Christmas party 2015

    We both LOVE Christmas but it can be a tricky time of year, juggling copywriting deadlines and family plans. Often we’re burned out and ready for some time off to recharge!

    We hosted a special Hot Copy Christmas party on Blab and asked other successful copywriters what they do to make sure they – and their copywriting businesses - survive the Christmas period.

    Tune in to learn:

    • Who is having holidays and who is working through
    • How to respond to client who need rush work over Christmas
    • How to wrap up straggling projects so you can take a break
    • Crucial tips on getting essential down time away from your computer
    • How to prepare for the busy new year
    • Who sends gifts to their copywriting clients and what they buy

    And a very Merry Christmas to all our listeners! 

    53 min
  • Creative writing versus copywriting

    In this episode of the Hot Copy podcast we talk about whether it’s possible to be a copywriter and find time for creative copywriting. Or if the two are mutually exclusive.

    Tune in to learn:

    • Kate’s writing achievements and why she put her creative writing on hold
    • Belinda’s surprising admission about her creative writing
    • What other copywriters think about this!
    Share the pod love!

    If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

    Show notes
    • Tony Asher - copywriter turned song writer
    • Charlotte Calder
    • Jodie Mcleod
    18 min
  • E15 Creative writing versus Copywriting (Technique)
    In this episode of the Hot Copy podcast we talk about whether it’s possible to be a copywriter and find time for creative copywriting. Or if the two are mutually exclusive. Tune in to learn: Kate’s writing achievements and why she put her creative writing on hold Belinda’s surprising admission about her creative writing What […]
    18 min
  • Hot Copy answers YOUR questions

    In this extra special episode of the Hot Copy podcast we answer some copywriting questions from our lovely listeners! This was so much fun that we plan on making it a regular feature.

    Thanks to Kate Merryweather, Angela Denly. Jennifer Morton and MaryClark Rardin for submitting their copywriting questions and conundrums.

     

    Want to know more?

    Tune in to learn:

    • How frequently you should blog for SEO payoff
    • How to get into the head space of a target audience (to understand their motives)
    • How to navigate the tricky world of doing work for friends and family
    • Persuading small, local business to give you copywriting work
    • The difference between copywriting and content
    25 min

About Hot Copy

From the publisher's feed

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon.