Hot Copy

Find a differentiator to shine a spotlight on Are you and your business unique? Are your clients? Of course not. We’re calling uniqueness out as a marketing myth and yet, we all search for it when we write copy. In this episode we’re going to be tackling some techniques to uncover the distinctive superpower of […]

We've been recording these podcasts for nearly 2 years now. It may be longer. Our memory isn't what it was.

And we're still not consummate professionals, by any means.

In this episode, we get the giggles - a LOT. If two copywriters laughing is not your thing, feel free to skip this episode. But just be warned if you do, you'll also miss out on some really good answers to really good questions.

Tune in to learn:

• How to move a client from piecemeal work to a retainer arrangement
• If you need a VA for your writing business, and if so, what sort of things should you get them to do?
• How to deal with cross-cultural copywriting
• “I forgot to track changes.” Discuss.
• Insurances: what we have, what we recommend for copywriters and our opinions on providers
• If it's a good idea to get the final approver of your copy involved on each stage of a job
• When to send the brief template to the client, before or after your quote.
• The best way to deliver revisions to a client

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! 

Thanks to  Rachael Layton for a fantastic review of the show.

Useful links:

And the episode where we can’t stop laughing We’ve been recording these podcasts for nearly 2 years now. It may be longer. Our memory isn’t what it was. And we’re still not consummate professionals, by any means. In this episode, we get the giggles – a LOT. If two copywriters laughing is not your thing, feel […]

When do you start introducing yourself as a writer? When you’ve written some copy? When you’re regularly creating content that is shared around the world? When you’ve written a book on content marketing. Or two?

Our guest today has done all those things, and in our interview she shares her journey from non-writer to writer as well as some essential nuggets from her book on content marketing.

Tune in to learn:

• Pamela’s journey from graphic design to author
• How to beat imposter syndrome (from someone who has)
• Why and how many businesses are failing at content marketing
• Pamela’s four day strategy for creating and publishing exceptional content
• The headline writing process for her book title
• Why you need to be blogging
• How often you should promote your content

 

About Pamela

Pamela Wilson is an award-winning graphic designer and marketer. Through her business Big Brand System, she has helped companies of all sizes create profitable, unforgettable online businesses. She was Executive Vice President of Educational Content for Copyblogger and Rainmaker Digital. She’s a keynote speaker, and now she adds author to that list, with a new book on content marketing.

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to AussieRachel from Australia for a fantastic review of the show.

Question for the listeners

We’d love to know whether you prefer it neat or messy? You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

Useful links:

• Big Brand System
• Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience
• PickFu: Instant market feedback polls
• ImageLab
• The Copywriting Conference: May 5, 2018
• The Recipe for SEO Success course: Open Oct 11, 2017

Expert tips on becoming a master content marketer. When do you start introducing yourself as a writer? When you’ve written some copy? When you’re regularly creating content that is shared around the world? When you’ve written a book on content marketing. Or two?  Our guest today has done all those things yet she still refers […]

Keep your copywriting business profitable!

How well do you manage your time? Are you a time management master or are you constantly feeling like you’re out of time?  

In this episode, we share some tricks on making sure you have enough time to write awesome copy, find new clients and build your business - when you’re quiet when you’re busy and every time in between.

Tune in to learn:

• The one tool you need to improve productivity
• Our five best time management tricks
• How we avoid distractions to get the copy written!
• How to make the most of the quiet times
• How to avoid overwhelm when you’re busy

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Top Scout from Australia for a fantastic review of the show.

Question for the listeners

We’d love to know whether you’d prefer a holiday on a quiet beach or a busy houseboat. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

Useful links:

• A day in the life of working me (Kate Toon)
• How do I get it all done? (Kate Toon)
• How busy are you? Really. (Kate Toon)
• How to stop the faff (Kate Toon)
• The Friday Experiment: Making time for business strategy (Copywrite Matters)

Keep your copywriting business profitable! How well do you manage your time? Are you a time management master or are you constantly feeling like you’re out of time?   In this episode, we share some tricks on making sure you have enough time to write awesome copy, find new clients and build your business – […]

Today we are taking the lead from our faithful listeners and will be answering the top 11 copywriter questions. Yes, all of those background conundrums that have been niggling at you for some time will finally be resolved.

If you are on a mission to boost your copywriting business and fine tune your writing skills then this podcast is for you.

Tune in to learn:

• The best way to win new clients
• How long it takes to make a living as a freelancer and how to go about it
• How to manage your time and projects
• Mentoring options for copywriters
• The best way to write client case studies
• How to expand your presence in your niche
• How to deal with "non-compete" requests
• Do you need a website opt-in?
• Working with designers and developers
• Balancing time to service current clients and get new clients

  Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! 

Question for the listeners

What is something fun you did this week? We’d love to hear all about it. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

Useful links:

• Belinda's Copywriting Master Class (opens Sept 20, 2017)
• E2 How to find copywriting clients

Boost your copywriting business and skills with these solutions Today we are taking the lead from our faithful listeners and will be answering the top 11 copywriter questions. Yes, all of those background conundrums that have been niggling at you for some time will finally be resolved.  If you are on a mission to boost […]

We got to chatting about who listens to our podcast and we wondered how many listeners have been with us from the beginning. How many of you know much about us at all?

With that question in mind, we thought it would be fun to replay our very first episode. We didn't have a fancy recording set up so the sound is sketchy but we had a lot of fun. And this episode has the best outtake ever.

Tune in to discover how long we've been in the business of copywriting, Kate’s first copywriting project, Belinda’s surprising career before copywriting and the writer’s fetish we admit to on air.

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! 

Useful links

• Find out more about Kate on her website
• Kate’s Clever Copywriting School
• Find out more about Belinda on her website
• Belinda’s Copywriting Master Class