From stretchy ski pants to the golden age of baggy snowboard gear, Pat Bridges has seen it all. Growing up as one of the only snowboarders in his Vermont town, Pat went on to become one of the sport’s most influential voices — documenting snowboarding’s evolution from the pages of E.I. and Snowboarder to the rise of Slush Magazine.

In this episode, we talk about the new age of documenting snowboarding, the craft of storytelling on and off the mountain, and how Slush found its footing during COVID, carving out a space for authentic, rider-led media. Pat shares how the magazine’s collective approach mirrors snowboarding itself, from the way they gather content to the diverse skill sets their tight-knit team of seven brings to each issue. He also breaks down what keeps a brand strong over time, by not only staying true to its roots, but by speaking to and collaborating with the community that defines it.

It’s a conversation about presence, passion, and preserving the soul of snowboarding one story at a time.