Troy Ladd is an American designer and builder of custom cars and hot rods originally from Newport Beach, CA known for building traditional styled vehicles.  After obtaining a Bachelor's degree in business from Vanguard University, Troy formulated a business plan for Hollywood Hot Rods, taking into account location, size of the building and equipment. In 2002, headquarters for Hollywood Hot Rods were set up in Burbank, CA.  Industry magazines took notice of the cars being built at Hollywood Hot Rods and titles such as Street Rodder Magazine, Hot Rod Magazine and Rod & Custom were responsible for getting the word out about Troy Ladd’s shop.